Career Counselling

1. Career
Counseling
Seminar
In Uttar Pradesh

2. Objective
Creating a Strong Brand Equity of KL
University among the Students.
To schedule and execute Career
Counselling Seminars in Uttar Pradesh
Establishing as a Value for Money
Academic Partner

3. 01
02
03
04
05
When
By Mid of Jan’23
Why
To establish the connect
with the target
students and create the
brand building
Who
Students of Grade
11th & 12th
Where
In 10 locations in Uttar
Pradesh
5W‘s
What
Organizing career
counselling seminars]

4. Event Locations -up
We are targeting top markets & educational
hubs of Uttar Pradesh, with a very strong
presence of AU across all the geographical
locations.
Lucknow
Kanpur
Varanasi
Prayagraj
Aligarh
Agra
Bareilly
Moradabad
Gorakhpur
Meerut

5. Timeline & Phases
Phase 1 Venue Booking
We will book the venue first to block the
dates
Phase 2 Identification
We will identify the selected schools
where the event can to be promoted.
Phase 3 Communication
We will start communicating to the students
about the event
Phase 6 Execution
The final execution will be done with all the
invited students
Phase 5 Career Counselor
The Career Counselor will be
finalized
Phase 4 Registration
We will register the
students for the event
Dates will be mentioned on each phase once the schedule is finalized

6. 01 Identification
The schools will be identified based upon the support provided from the school in terms of
promoting this event.
There is no segregation based upon the board- CBSE ICSE or state board.
There is no segregation based upon the medium English or Hindi.
We will ensure to promote the event in maximum schools to get the maximum footfall in our
seminar.
 The School will be based upon the geographical limits of the city
 Apart from the schools we will also target the renowned coaching institutes of the city
Process
flow

7. 02 COMMUNICATION
The communication will be for the event that is career counselling session & the duration would be
of 1 hour.
However there is no benefit to the school management while doing this communication hence
we
recommend to have some token of thanks for the school management as well.
During the communication our team and shows cascading the information going to the each class
or during the assembly however this is not feasible in all the schools hence it will be based on best
effort basis.
Incase where the permission is not been granted, we will cascade the information to the school
coordinator who will further cascade it to the students.
While cascading the information to the school management we will also circulate 1 creative in soft
copy format along with it we will share a poster designs of both to be shared by the client these
details we will share to the school management soft copy of the creative along with the details will
be shared in their groups and poster will be placed on the notice board.
We can also recommend to place one roll-up standee, (3 by 6) however the cost will
proportionally increase and it depends upon the school management to be placed it in
reception area or not. (CDR File needed)
Process
flow

8. Process
flow
 While cascading the information to the students, we will ensure two way registration process.
 Offline: This is based upon direct interaction with the students, once our team interact with the student we will
request to share their name and contact number.
 Upon sharing this detail, we will handover a small invitation cardA6 size(1/4 ofA4).The promoter will write the
name of the student.
 Online: This will be based upon the micro-site web link or Google form based. The student just need to punch-in
the basic information to get register.
 In both the process we will able to collect the data of the students hence and out calling will be made before the
event as a follow up reminder.
03 Registration
 We will book the seminar hall venue based on 3C‘s Concept - Connectivity, Capacity & Cost.
 Sitting Capacity 500 + (in Theatre Sitting)
 Ease of access, Infrastructure, Refreshments & Brand name
 LED Screen/Projector – Yet to be Confirmed
 Emcee – Yet to be Confirmed
 Refreshments – Water Bottle – 250 ML, Tea, Coffee along with Cookies
 Collar Mic – cordless, sound system with mixer
04 VENUE BOOKING

9. Process
flow
Should be local and can able to connect with the audience
Can able to address the youth in effective way
Should be renounced & experienced
We will share the proposed list of Career Counselor
05 Career Counselor
Afollow up call will be made to all the registered students today's prior to the event
All the required elements will be in place and set up
06 Execution
Suggestions:
• We need to ensure that we have maximum participation of the student in the session,
• We can also plan for lucky draw contest for all those students who have registered in this career
counselling seminar they will get a chance to be the lucky person and get rewarded with gift

10.  Manpower: Promoters visiting to school for cascading about the career counselling session
 Team leaders to monitor the promoter and share the number of schools covered
 Physical copy of event details along with the cover letter to the principal
 Poster / Role-up standee of the career counselling session
 Micro site or Google link for the registration of the students
 Leafleting: Outside the Coaching Classes & near student zone
 Small invitation card for the participants –A6 size.
 Push SMS/WhatsApp notification for the students mobile number
 Telecaller for calling the list of registered participants
 Token of thanks to the principal or management for Selected Schools
 Venue booking for the seminar with the capacity of 500 +Audience
 All the technical audio visual arrangements
 Refreshments to be arrange - water bottle tea coffee and cookies
 Entrance gate or backdrop flex at the event location
 LED Screen / Projector TBD
 Welcome desk registration counter with a female welcome girl
 Female emcee to host event
 Backdrop side wings at the stage.
 Theatre setting arrangements
 Event creation on social media platform for digital reach
 Approaching and identified the list of career counsellors and closing them with the client go ahead for Career Counselling Session
Action items forAgency

11. THANK YOU
धन्यवाद