A very basic protocol for testing email, ad and LP copy using Facebook's dynamic creative ad sets. This is a subjective method and does not produce quantitative results. The input is draft email and LP copy, and the ads are targeted to the same audience that will be receiving the emails. This effectively warms up a percent of your audience.

1. Revised
Testing:
Marginally
“Narrow”
Narrow
Testing of
specific
variants
Static ads
for long
term lead
generation
Broad Set
of Creative
Phase 2→
Feedback into a new
round of testing.
Basic Testing Protocol
Phase 4→
Phase 3→

2. FINALIZE:
● Ads
● LP & TY
Pages
● Email
(Subject line,
body copy)
Send Emails
(1-3 days after
start of Ads)
Send LIST
“Opened Didn’t
Click from HS to
Facebook”
Continue
Nurturing
Drip Emails
Further Retargeting
Testing phase:
AD & LP Copy
Headlines
Subject lines
$400 - $500
Facebook/ IG
Helps Warm-up
1 -3 Days
Draft Email &
Landing Page
Run Ads
3 - 14 days
Retarget (visits
& “didn’t click”)
to 2nd LP
Option: on-demand
USPS postcards and
Mailers: via HubSpot
Smart Nurturing Testing
~ $400-$500 Each Round