2. Technology :
Certain points were brought up
through questionnaire’s and target
feedback that the readers are big
fans of twitter, and iPhones.
Therefore a direct approach was
technology. Through promoting a
twitter account and an iPhone app
the popularity of “MIC” could be
expanded.
This was proven from a recent
questionnaire aimed at the target
audience.
3. Secondly through the use of websites known for
the music industry to be very popular and
important. Websites/Programs such as “last.fm”
and “iTunes”. Both or which are large contributors
to the music industry and can therefore help “MIC”
become noticeable and attract the correct target
audience to the magazine.
The use of this technology is mentioned on some of the
issue’s, on the website and promoted in shops etc.
The attraction would be the free iTunes download.
In the current state of the teenage lifestyle technology is taking over, it is proven that
most teenagers spend the majority of there time on social networking websites, listening
to music or going out. We chose these two enticements as it will encourage people to
purchase the magazine.
4. Language :
The use of language plays a bit part in the
attraction of the magazine. It is almost certain that
customers would not purchase the magazine if the
content was “boring” and “irrelevant”. The language
needs to connect with the audience and make them
feel interested in the magazine. That's why “MIC”
has a much lower register and is alot less informal.
Often humour and slang is brought up to connect
with the readers.
Fashion :
Finally another contributing factor was fashion. Fashion is an
important factor in a teenagers life, the questionnaire proved this.
Therefore i took into consideration the use of clothing and costume
when taking the photo’s for “MIC” I made sure the fashion was
suitable and stylish to attract and connect with the target market.
