Cgd 218 Enhance teaching / snaptutorial.com

CGD 218 Entire Course (2 set)
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CGD 218 Week 1 Assignment Why is Visual Literacy Important
CGD 218 Week 1 Journal The Evolution of Media
CGD 218 Week 1 DQ 1 Using Visuals to Communicate
CGD 218 Week 2 Assignment Final Project - Step Two
CGD 218 Week 2 DQ 1 Typography in Business
CGD 218 Week 2 DQ 2 Bauhaus Manifesto
CGD 218 Week 3 Assignment Using Photographs from the Web
CGD 218 Week 3 Journal Visual Communication Today
CGD 218 Week 3 DQ 1 Photography and Composition
CGD 218 Week 3 DQ 2 Motion Pictures
CGD 218 Week 4 Assignment Final Project - Step Three
CGD 218 Week 4 DQ 1 Brand Identity

CGD 218 Week 4 DQ 2 Advertising
CGD 218 Week 5 Assignment Final Project Using Visuals to
Communicate a Message
CGD 218 Week 5 Journal Packaging Visual Communication
CGD 218 Week 5 DQ 1 Social Media
CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business
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CGD 218 Week 1 Assignment Why is Visual
Literacy Important (2 papers)
Why is Visual Literacy Important
Watch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and
Why We Need It (http://www.youtube.com/watch?v=OefLEpds5Is),
and address the following questions:

Compare and contrast Kennedy’s definition of visual literacy with the
textbook’s definition. Explain how visual literacy can be considered a
universal language. Examine how visual literacy can impact
communication and global understanding.
Your paper should be 1-2 pages in length, excluding title and reference
page, and formatted to APA style.
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CGD 218 Week 1 DQ 1 Using Visuals to
Communicate
Using Visuals to Communicate
Regardless of where you work or what your career is, learning how to
communicate effectively and professionally is important if you want to
succeed. Further, learning how to successfully utilize visual media in
your communication can dramatically enhance the effectiveness of your
message.

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CGD 218 Week 1 Journal The Evolution of Media
(2 set)
The Evolution of Media
Over the past several decades, communication media have evolved
significantly. In addition to communicating messages through books,
newspapers, and magazines, we now have the ability to communicate
through blogs, websites, and social media like Facebook, Twitter, and
YouTube. Now, more than ever, the average person is capable of
creating and distributing professional-looking visual communication.
This supports what your textbook identifies as perhaps the most
significant change; these “new technologies are forcing journalists,
advertisers, PR professionals, and entertainment executives to relinquish
their role as ‘gatekeepers’ of information (P.21-22).
Taking a look at one of the professions listed in this quote, or even your
own profession, reflect on how the role of “gatekeeper” is being
redefined, given these new technologies. What are the benefits and
challenges associated with this change, both from a business perspective

and a social perspective? Are there any ethical concerns associated with
this shift?
This journal entry should allow you to thoroughly reflect upon what you
have learned thus far in class, and provides you an opportunity to relate
this learning to your professional and/or personal experiences. Your
journal entry may be written in a more informal style, with a focus on
clearly conveying your ideas. APA formatting elements are not required
for your journal entry, but you are expected to adhere to conventional
rules of grammar, sentence structure, spelling, and punctuation.
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CGD 218 Week 2 Assignment Final Project - Step
Two (2 papers)
Final Project- Step Two
Last week, you discussed a possible message to communicate in your
final project. For this assignment, you will develop an outline that
clarifies your message and expands upon it, filling in any gaps that either

your classmates identified in the discussion forum, or you identified over
the past week.
Your outline should include the following elements:
A description of your message, and the desired results A description of
the intended audience for your message A description of the typography
you plan to use in your message (e.g., this might include the font or
typeface you plan to use, the tone you want the type to achieve, etc.) An
explanation of how you plan to utilize visuals to support your message
The platform/medium you plan to use to communicate your message
(e.g., Word document, PowerPoint presentation, Web application, etc.)
An explanation for why you selected the platform/medium you did
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CGD 218 Week 2 DQ 1 Typography in Business
Typography in Business
Oftentimes, we can’t avoid using words to communicate messages. And
sometimes, we’re even limited with the visuals we can include. So, how
can we make our messages as clear and aesthetically pleasing as

possible? Incorporating typography can assist us in this… especially in
the business setting. Take a look at the following documents and
examine how strategic use of typography and white space has affected
the second document.
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CGD 218 Week 2 DQ 2 Bauhaus Manifesto
Bauhaus Manifesto
Your textbook describes design in light of the Bauhaus manifesto.
According to the Bauhaus Design History
(http://designhistory.org/Bauhaus3.html), what was so new about the
Bauhaus modern art school “was its attempt to integrate the artist and
the craftsman, to bridge the gap between art and industry.” It goes on to
explain that “mass production was the god, and the machine aesthetic
demanded reduction to essentials, an excision of the sentimental choices
and visual distractions that cluttered human lives.”

Keeping this in mind, explain the concept of design in your own words.
Compare and contrast it with art, and explain how “cluttering” a design
with unnecessary elements can have a potentially negative impact on the
message it bears. Finally, depending on the first letter of your last name,
use the Web to find at least one visual communication piece (e.g., a
website, an advertisement, a logo, etc.) that either exemplifies Bauhaus’
concept of design or does not. Then, describe why.
Last Name:
A-L: Find a visual communication piece that exemplifies Bauhaus’
concept of design
M-Z: Find a visual communication piece that does not exemplify
Bauhaus’ concept of design
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CGD 218 Week 3 Assignment Using Photographs
from the Web (2 papers)
Using Photographs from the Web

Today more than ever, photographs and other visual media are at our
fingertips. Whether it’s through Google Images or Flickr, we have
endless visual media available for us to use. Or, do we?
Watch the video Copyright Basics (http://youtu.be/Uiq42O6rhW4).
Then, in a 2- to 3-page paper, examine the benefits and challenges
associated with having so many visuals available to us today. Describe
the possible ethical and legal implications of using these photos, and
explain how these issues can be avoided.
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CGD 218 Week 3 DQ 1 Photography and
Composition
Photography and Composition
When considering magazines like National Geographic, or social media
like Pinterest, it becomes evident that photography plays an instrumental
role in visual communication. However, creating an impactful
photograph is not always easy.

Your textbook explains the importance of design and composition in
successful photography. For this discussion, locate a photograph (either
on the Web or in print) that strategically uses at least three elements of
design (e.g., balance, color, asymmetry, etc.). Then, paste a link to the
photograph (or, if it is in print, upload a scanned copy to the discussion
forum or the web), and explain which elements are utilized, and how
they affect the overall impact and message of the photograph.
Possible Resources
13 Photographs That Changed the World
(http://www.neatorama.com/2007/01/02/13-photographs-that-changed-
the-world/) Breaking News, Analysis, Politics, Blogs, News Photos,
Video, Tech Reviews - TIME.com
(http://www.time.com/time/photogallery/0,29307,1631993,00.html)
National Geographic Photo of the Day
(http://photography.nationalgeographic.com/photography/photo-of-the-
day/?source=NavPhoPOD) * Example:
Link to Photo:
http://photography.nationalgeographic.com/photography/photo-of-the-
day/svartifoss-waterfall-iceland/
I chose photograph of Svartifoss, Iceland, taken by Giacomo
Ciangottini, and displayed on the Photo of the Day section of the
National Geographic website.
This photograph utilizes asymmetry (particularly, the rule of thirds) with
the waterfall on the left. This asymmetry is balanced by the dark section
of rock in the upper right corner of the image. The photograph also
utilizes line, in that the waterfall, the lines in the cliff, and the slope of
the area around the lake all work together to guide the eye from the
upper left, directly down the photograph, and toward the bottom right.
Finally, its use of color conveys an overall impression of a natural,
albeit, majestic scene.

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CGD 218 Week 3 DQ 2 Motion Pictures
Motion Pictures
Like photographs, motion pictures are a significant medium for visual
communication.
Watch at least three of the documentary trailers, below:
Documentary Trailers
Food, Inc. (Trailer) (http://www.imdb.com/title/tt1286537/) Inside Job
(Trailer) (http://www.imdb.com/title/tt1645089/) Marley (Trailer)
(http://www.imdb.com/title/tt1183919/) Planet Earth (Trailer)
(http://www.imdb.com/title/tt1645089/) Waste Land (Trailer)
(http://www.imdb.com/title/tt1268204/) Based on the trailer, what do
you think the intended message of the documentary is? What are motion
pictures able to do that photos and still images cannot, and how does that
impact the message being communicated? Can you think of any ethical
concerns or controversial issues related to the use of motion pictures as a
communication medium? Explain.

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CGD 218 Week 3 Journal Visual Communication
Today (2 set)
Visual Communication Today
Visual communication is just about everywhere we look. Reflect on the
visuals you’ve seen in your daily life over the past couple weeks, and the
messages they’ve communicated (e.g., TV commercials, billboards,
magazine ads, web ads, websites, product packaging, photographs, etc.).
Do any stand out in your mind? If so, why do you think they were so
effective in getting your attention? Are there any trends you are noticing
specifically in today’s media?

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CGD 218 Week 4 Assignment Final Project - Step
Three (2 papers)
Final Project- Step Three
You should now have a strong outline for the message you plan to
communicate in your final project, as well as a good idea of how you
want to incorporate visuals. This week, locate at least five possible
visuals that you might utilize for your final project (e.g., photographs,
drawings, video clips, screenshots, etc.), and add them to your existing
project draft. Be sure to reference any visuals that you did not create.
Then, 1-2 pages, explain why you selected the visuals you did, how they
support your intended message, and what reaction or results you hope to
gain from the use of these visuals.

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CGD 218 Week 4 DQ 1 Brand Identity
Brand Identity
As stated in your textbook, “branding is equated with everything from
creative strategy to logotype design. It is said to exist through
sophisticated color palettes, product packaging and service trademarks.
Some marketers insist that branding is corporate image. Others align it
with cohesive marketing communications, positioning, slogans or
taglines.”
For this discussion, select a company and create a mood board that
visually conveys its brand identity. Your mood board should include
images of at least four of the elements (e.g., logo, color palettes, product
packaging, slogans or taglines) described in the quote above.
Your mood board can be created through Microsoft Word, PowerPoint,
Glogster (http://www.glogster.com/), or Adobe Photoshop (converted to
PDF). Once it is created, post it to the discussion forum as an attached
file or a link. Describe the elements you included in your mood board,

and explain how each one contributes to the overall brand identity for
the company you’ve selected.
Guided Response: Respond to at least two of your peers with an
evaluation of their selected company’s brand identity, as conveyed
through the mood board. Do you agree with your peer’s interpretation of
the company’s brand identity? Why or why not? Can you think of any
elements that they might have missed in their mood board?
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CGD 218 Week 4 DQ 2 Advertising
Advertising
The textbook explains that, although counterintuitive, advertising should
not focus on the product or service being sold, but should rather focus on
the needs and desires of its target market. It quotes Michael Newman
(2003) stating:
“Don’t tell me about your manure, tell me about my flowers”

View the advertisements, below. Then, select three and explain if and
how you see the above concept in action. Describe what product or
service each of the three ads is trying to sell (e.g., manure). Then,
explain what you think each ad is actually selling (e.g., a beautiful
flower garden). Finally, describe whether you can think of any ethical
concerns related to this approach of communication.
Nike: My better is better
(http://www.youtube.com/watch?v=rHHMaiNyztk) Obama: “Hope”
(Political Campaign Poster)
(http://en.wikipedia.org/wiki/File:Barack_Ob) “We Can Do It!”
(Propaganda Poster) (http://en.wikipedia.org/wiki/File:We_Can_Do_It!)
Old Spice: The Man Your Man Could Smell Like
(http://www.youtube.com/watch?v=owGykVbfgUE) 1984 Apple's
Macintosh Commercial
(http://www.youtube.com/watch?v=OYecfV3ubP8) Volkswagen:
“Think Small” (Print Ad)
(http://en.wikipedia.org/wiki/File:Think_Small.jpg)
Guided Response: Respond to at least two of your peers. How did your
interpretation of the advertisements differ from theirs? How was it
similar? Finally, looking at the possible differences in interpretation,
what does this tell you about communicating a message in advertising?
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CGD 218 Week 5 Assignment Final Project Using
Visuals to Communicate a Message (2 papers)

Final Project: Using Visuals to Communicate a Message
Assignment Instructions: Visual media can have significant impact on
how effectively a message is communicated. Appropriate and strategic
visuals can inspire the audience, lend clarity to a message, and, in
general, say things that words alone cannot.
For this project, use the concepts you’ve learned in this course to
effectively apply visuals to a business-related message. Below, you will
find just a few examples of how visuals can be utilized to communicate
a message in the business setting. Feel free to choose one of these
examples, or select one that is not listed.
Examples of Business Communication
How Each Example Might Look for Your Assignment
Presentation on department achievements
PowerPoint slides with visuals, and associated speech in the Speaker’s
Notes section at the bottom.
Print advertisement for your own business
Word document or PDF version of an advertisement, complete with
appropriate image(s), composition, typography, and company logo.
Training materials on your job responsibilities
Word document or PDF version of job instructions, using typography,
composition, and relevant images to promote clarity.
Company website
Word document, PowerPoint, or PDF “mock-up” that illustrates what
you would want your website to look like. Complete with appropriate
images, effective composition and color usage, company logo, and
shapes representing where the buttons would be.
Informational brochure for a corporate event

Word document or PDF version of the brochure, containing appropriate
visuals; typography; effective design, composition, and color scheme; as
well as with relevant information on the event.
Throughout each of the five weeks of this course, you will decide on a
message to communicate, determine the most effective platform or
medium for that message, and select the most appropriate visuals to
support the message. Note that each visual should be referenced.
Then, in week 5, you will finalize your communication piece and submit
it along with a 3- to 5-page paper explaining the rationale behind your
communication decisions.
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CGD 218 Week 5 DQ 1 Social Media
Social Media
Social media can have a significant impact on a company’s success
(both positive and negative). What are the pros of social media, and how
do you think they can be harnessed to promote effective
communication? What are the cons, and how do you think they can be

avoided, to prevent a communication disaster? Identify one example that
illustrates effective use of social media, and one example that illustrates
ineffective use of social media.
Guided Response: Respond to at least two of your peers. How does their
analysis compare to yours? Do you agree that the examples they
identified appropriate represent the effective and ineffective uses of
social media? Explain.
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CGD 218 Week 5 DQ 2 Reflecting on Visual
Literacy in Business
Reflecting on Visual Literacy in Business
Review the concepts we’ve covered in the past few weeks of this course,
and list five take-away’s. Explain why the five take-away’s are relevant
to you. Then, describe at least one concept that is either still unclear to
you, or one you’d like to explore further.

Guided Response: Respond to at least two of your peers. How are their
take-away’s different from yours? With regards to the one concept they
identified as unclear or would like to explore further, can you offer any
additional insight, resources, and/or clarification?
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CGD 218 Week 5 Journal Packaging Visual
Communication (2 set)
Packaging Visual Communication
Over the past few weeks, you’ve worked to put together a
communication piece through the use of visuals. Describe the steps you
took to get to your finished communication product, and explain how
these steps were helpful. Finally, describe how failing to put as much
effort into the preparation stage could be detrimental to the ultimate
communication of your message, and describe how this concept can be
applied to the messages you communicate in your work environment.

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