1. Proposal
1
Student Name:
Harriet Smith
Project title:
Project Concept/Synopsis:
The concept of the story, keeping in mind of criteria we were given, is a short film based around my
own dog.
1. Character tryingto do/getsomething
2. Encountersan obstacle andfails
3. Improvessomethingthatwill allowthemtosucceed
4. Overcomesobstacle
5. A twistisrevealed
Since thisis the guidelinesthatwe mustfollow forour film, Ican onlycreate a filmbasedaround
these points.Inthe end, Idecidedthatthestorywouldfollow; Monty,mydog,whowantsattention
fromeverymemberof thehouseholdtoshowthemthathe wantstogooutsideandplay. However,
he realisesthateveryoneisignoringhimandattemptstocreate more noise togettheirattention.
Unfortunately, this fails, and he is shouted at for being too loud. He then finds that one member
of the familyfinallynoticeshimand askswhat’swrong.Montythenshowsthe familymemberthat
he wants to go outside butjustashe isaboutto be letoutside,the doorbell rings.Itturnsoutthat
the window cleaners are here, and Monty must stay inside.
In orderto make thisprojectsuccessful Iwill needtodothe appropriate research. Icame up with
thisideaafterwatchingashortof YouTube,basedaroundadogand ascenariofromitsperspective.
I thought that this could be a simple but fun idea to explore. I think the only form of research I
could do for this idea is to try and find already existing products and analyse them to see what
workswell,howtheydidite.g.,the differentcameraanglesused,how theyvisualised their idea.
Target Audience:
Basedon the Audience ClassificationsPowerPoint,Iwouldsaythatmy audience wouldbe classed
as C2DE (working class) in terms of NRS Social Grades as well as ‘Socially conscious type A’ from
the Psychographics specificationsPowerPoint. Since the entire premise of my short film is based
around an animal, I think that the age demographic could differ. However, I think that the most
suitable age range wouldbe 16-19 whichis like myownage.I thinkthatcreatinga productfor my
ownrange is the bestideabecause Iwill alreadyknow whatthatsortof demographicisinterested
in (e.g., because I am the same age range as my audience, I know that a large majority of them
wouldbe interestedinseeingashortfilmcentredarounda dogsince petsare universallyloved). I
don’t that there is any part of my idea that could be restricting toward any gender,which means
that it’snotsomethingthatIreallyneedtoconsider. Thisisbecause animalsare widelylovedbya
large majority of people despite their age range, gender etc. which is why I think that this isn’t
something that should applyto my idea. I think that my idea could appeal to various age groups
because the use/themeof animalsissomethingthe iswidelylovedbyalarge varietyof audiences
(e.g.,a much olderaudience couldpotentiallyfeel the same wayabout a product similarto mine
just as a younger audience does). However, since I fit in with a younger audience I think that it
wouldbe bestto try and appeal to thisaudience.Thisis because I will alreadyhave an ideaas to
what theywouldlike anddislike.Italsomeansthat I’ll easilybe able toconduct interviewssince I
am constantly surrounded by my target audience.
