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The 5th International Conference on Rice Bran Oil 2018
World Demand for Edible Oil
with special reference to
Rice Bran Oil
By
Mr. Atul Chaturvedi, President
Dr. B. V. Mehta, Executive Director
The Solvent Extractors’ Association of India
24th – 25th May, 2018, Hanoi, Vietnam
22
SEA Profile
➢ Formed in 1963 to foster the development & growth of the Solvent
Extraction & Vegetable Oil Industry in India
➢ Largest and Premier Association in the Vegetable Oil Sector in India –
over 800 members across the country
➢ First Association in Vegetable Oil & Oilseed sector to receive ISO 9001
Certification in India (2004), now upgrade to ISO 9001 : 2015
➢ Recognised as NGO by Ministry of Agriculture and TPO by Ministry of
Commerce, Government of India
➢ ITC, Geneva (United Nation) has recognised SEA as the Best &
Successful Model Association
➢ SEA is the founder member of IARBO
3
Oilseeds 15-16 16-17 17-18F
Soybean 311 348 338
Sunflower Seed 43 50 49
Rapeseed 64 63 66
Cotton Seed 38 39 44
Groundnuts 28 30 31
Palm-Kernel & Copra 19 21 22
Total 502 552 550
• Oilseed production growth stagnating during current year
• Cottonseed likely to be higher by 5 Million tons
Quantity in MnT
World Scenario: Oilseed Production
Source: OilWorld
4
Year US Brazil Argentina Others Total
2015-16 107 95 54 55 311
2016-17 117 114 54 66 351
2017-18(F) 120 117 37 62 336
• Argentina suffered a massive drought
• Argentinian soya crushing could be severely affected
• With China/US trade spat, US beans could find their way into Argentina
• Brazilian production is expected to be in access of 117 Mn Tons
• Quite likely China may start sourcing Soya from Brazil
World Soybean Production Growth
Quantity in MnT
Source: OilWorld
5
• Sunflower Oil imports into China and India increasing every year
• In India, Sunflower oil is considered Premium oil
Year Ukraine Russia EU Argentina Others Total
2015-16 12 10 8 3 10 43
2016-17 15 12 9 3 11 50
2017-18(F) 13 11 10 3 12 49
Quantity in MnT
Source: OilWorld
World Sunflower Seed Production Growth
6
• World production of Rapeseed and Canola estimated at 67 MnT with EU
production recovering and record crop in Canada and C.I.S countries
Year EU-28
Russia &
Ukraine
China India Others Total
2015-16 22 3 8 6 25 64
2016-17 21 2 6 7 27 63
2017-18(F) 22 4 5 6 30 67
Quantity in MnT
Source: OilWorld
World Rapeseed Production Growth
7
Production 2014-15 2015-16 2016-17 2017-18
Coconut Oil 3 3 3 3
Cottonseed Oil 5 4 4 5
Olive Oil 2 3 2 3
Palm Oil 62 59 65 70
Palm Kernel Oil 7 7 8 8
Peanut Oil 5 5 6 6
Rapeseed Oil 28 28 28 29
Soybean Oil 49 52 54 56
Sunflower seed Oil 15 15 18 18
Total 177 177 189 198
• We expect oil availability to increase by 9 Million tons
• Incremental Production could be higher than incremental consumption
Quantity in MnT
Source: OilWorld
World Edible Oil Availability
8
Year Indonesia Malaysia Thailand Others Total
2014-15 33.53 19.96 2.07 7.38 62.94
2015-16 32.40 17.32 1.8 7.71 59.23
2016-17 36.80 19.92 2.58 8.57 67.87
2017-18 38.80 20.76 2.45 8.83 70.8
• Palm production rebounding with vengeance
• Palm is the biggest saviour for increased consumption demand
Quantity in MnT
Source: OilWorld
World Palm Production
9
• Discretionary blending of Bio- Diesel is low in the world due to low crude values
• Indonesian Bio-Diesel mandate is successful
• In current year, Bio-Diesel production is likely to increase by 2.5 MnT to 37.5 MnT
Country/ Jan-Dec 2017 2016 2015 2014 2013
Europe 12.90 12.61 12.41 12.29 10.71
USA 6.10 6.21 4.72 4.80 4.77
Argentina 2.80 2.66 1.81 2.58 2.00
Brazil 3.75 3.33 3.46 3.00 2.56
Colombia 0.53 0.51 0.51 0.52 0.50
Singapore 1.05 0.99 0.87 0.80 0.81
Indonesia 2.95 3.18 1.22 2.92 2.60
Malaysia 0.72 0.51 0.67 0.60 0.47
Thailand 1.33 1.16 1.14 1.04 0.94
Other 3.06 2.95 2.89 2.94 2.65
Total 35.19 34.13 29.70 31.49 28.01
Quantity in MnT
Source: OilWorld
Bio Diesel & HVO Production
10
Forecast October /September
17-18F 16-17 15-16 14-15 13-14
Opening Stock 27.1 26.71 31.86 30.12 27.58
Production 225.7 218.03 204.39 206.03 201.56
Change +7.76 +13.64 -1.64 +4.47 +11.47
Imports 87.39 86.23 81.75 81.11 76.58
Exports 87.61 86.96 80.99 82.09 76.81
Consumption 223.15 216.91 210.3 203.32 198.79
Change +6.24 +6.61 +6.98 +4.53 +9.10
End Stocks 29.42 27.1 26.71 31.86 30.12
Stocks/Usage 13.20% 12.50% 12.70% 15.70% 15.20%
• Production of oil is higher than consumption
• End stocks remain comfortable keeping a lid on prices
Quantity in MnT
Source: OilWorld
World Oil & Fats – Demand & Supply
11
• Total area under 9 oilseeds crop is about 28.0 million hectare
• Oilseed crop will be lower in 2017-18 due to reduction in area
Quantity in MnT
Source: SEA
Indian Oilseeds Production
(Trade Estimate - 2013-14 to 2017-18)
Oilseeds 13-14 14-15 15-16 16-17 17-18(E)
Groundnut 6.5 4.9 4.5 6.9 6.50
Rape/Mustard 6.7 5.1 5.9 7.1 6.20
Soybean 9.0 8.5 7.2 10.6 8.70
Sesamum 0.7 0.8 0.7 0.6 0.63
Sunflower 0.6 0.4 0.3 0.3 0.24
Safflower 0.1 0.1 0.1 0.1 0.10
Niger 0.1 0.1 0.1 0.1 0.10
Linseed 0.1 0.1 0.2 0.2 0.20
Castor 1.1 1.3 1.4 1.1 1.20
Sub-Total 24.8 21.1 20.3 26.9 23.87
Cottonseed 12.5 11.9 10.9 10.9 11.40
Copra 0.7 0.6 0.6 0.4 0.40
Grand Total 38.0 33.6 31.8 38.2 35.67
12
Particulars
2001-02 2007-08 2017-18
Quantity % Quantity % Quantity %
Palm Oil 2.94 29.08 4.43 35.81 9.13 42.24
Soy Oil 2.25 22.30 2.17 17.51 4.56 21.09
Mustard Oil 1.72 17.00 1.81 14.64 2.34 10.82
Sunflower Oil 0.30 3.05 0.54 4.35 2.38 11.00
Cotton Oil 0.44 4.38 1.07 8.64 1.16 5.3
Groundnut Oil 1.21 12.01 0.69 5.56 0.68 3.1
RBO 0.43 4.25 0.77 6.21 0.86 3.9
Others 0.80 7.94 0.90 7.27 0.51 2.3
Total 10.12 100% 12.39 100% 21.62 100%
• The oil consumption is rising by about 4-4.5% per annum
Quantity in MnT
Source: SEA
Edible Oil Consumption in India
13
Year
Population
@ 1.76%
Growth
Consumption
@ 3% Growth
Consumption
@ 4% Growth
Consumption
@ 5% Growth
In Bn.
Per Capita
(In Kg)
MnT
Per Capita
(In Kg)
MnT
Per Capita
(In Kg)
MnT
2015 1.25 15.2 19.00 15.6 19.5 15.9 19.87
2017 1.28 16.0 20.48 16.8 21.50 17.4 22.27
2019 1.31 17.0 22.27 18.0 23.58 19.1 25.02
2021 1.34 18.0 23.79 19.5 25.70 21.0 27.72
2023 1.38 19.0 25.24 21.1 27.80 23.2 30.56
2025 1.42 20.2 26.78 22.8 30.0 25.6 33.69
• Indian policymakers are seriously worried on rising imports
• Imported oils now constitute more than 70% of total Indian consumption
Source: SEA
Indian Consumption Growth Expectations
14
Import Break-Up
Oils 2015-16 2016-17 2017-18 (F)
Palm 8.44 9.30 9.50
Soybean Oil 4.23 3.52 3.50
Sun Oil 1.52 2.18 2.40
Others 0.38 0.29 0.30
Total 14.57 15.08 15.70
Quantity in MnT
Source: SEA
Import of Edible Oils
15
Country
2016-17 2017-18(E)
Qty ‘000 Tons % Qty ‘000 Tons %
China 144,850 30.1 145,000 30.1
India 108,000 22.4 106,000 22.0
Indonesia 37,150 7.7 37,000 7.6
Bangladesh 34,578 7.1 34,700 7.2
Vietnam 28,861 6.0 28,100 5.8
Thailand 18,600 3.8 19,500 4.0
Burma 12,400 2.5 12,300 2.5
Philippines 11,500 2.4 11,200 2.3
Japan 7,780 1.6 7,600 1.5
Brazil 8,160 1.6 8,000 1.6
Pakistan 6,800 1.4 6,900 1.4
United States 7,117 1..4 6,382 1.3
Cambodia 4,950 1.0 5,000 1.0
Korea, South 4,198 0.8 3,900 0.8
Egypt 4,800 0.9 4,000 0.8
Sri Lanka 2,350 0.4 3,300 0.6
Others 38,780 8.0 42,159 8.7
World Total 48,0747 100.0 48,10,41 100.0
Source: USDA
World Rice Production
16
World Production of Rice 486
Rice Bran Potential (8% of Rice Production) 38.88
Rice Bran Oil Potential ( 17.5 % Recovery) 6.80
Current Production of Rice Bran Oil 1.70
World Untapped Potential 5.1
Percentage of Untapped Potential 75%
• Huge untapped potential
Quantity in MnT
World Rice Bran Oil Production & Potential
17
Country Production (in Tons)
India 1,000,000
China 210,000
Japan 80,000
Thailand 55,000
Others 355,000
Total 1,700,000
Major Countries Producing Rice Bran Oil
18
• China and India contribute 50% of the world Rice production
• Indonesia and Bangladesh are also sizable producers of Rice
• Rice Bran Oil potential not properly exploited by these countries
• Against potential of 6.8 MnT, RBO production curently stands at 1.70
MnT, thereby untapped potential is 5.1 MnT
• China has not done much to recover Rice Bran Oil. Against potential of 2
MnT, the actual production is only 210,000 Tons
• Indian efforts relatively better, but still lot needs to be done
• Indian produces 1 MnT of RBO against potential of 1.6 MnT
• Important that the world is made aware of the huge potential of untapped
opportunity of 5 MnT of RBO, which needs to be fully explored
Rice Bran Oil - Key Takeaways
19
• World produce about 3 MnT of Olive oil only, however, it fetches over
US$ 3,200 to 3,500 per Ton
• The number of studies conducted shows that Rice Bran Oil is much
better than Olive oil in number of parameters, but it is fetching very low
price as compared to Olive oil
• International Olive Council has done wonderful marketing and placed the
Olive oil as most premium and healthy oil
• I am sure the newly formed Marketing Committee of IARBO will have
herculean task and challenge to create awareness about good virtue of
rice bran oil and thereby placing RBO in premium oil bracket in line Olive
oil
Lessons from Olive Oil Marketing
20
• Major problem in Rice Bran Oil is the rapid deterioration of Oil quality
– Modern milling processes help ensuring reduced deterioration of Bran
– Extraction plants in proximity to rice mills help in ensuring oil quality
– Going forward, large Rice Mills with integrated extractions plants may be the
answer to this challenge
• Another major issue is its relatively high color, especially the red hue
– Over the years Indian consumers have started believing that lower color
indicates better quality of Oil
• It is important for us to educate the consumers about health benefits of Rice Bran
Oil as well as the fact that high color does not necessarily means poor quality
• Awareness of Rice Bran Oil world across will create demand and thereby the
opportunity to exploit the potential & better realization of RBO
Challenges & Way Forward
Mr. Atul Chaturvedi, President SEA,
Director, Adani Wilmar Ltd.
and
Dr. B. V. Mehta - Executive Director
The Solvent Extractors’ Association of India
A Premier Association of Vegetable Oil Industry & Trade in India
ISO 9001:2015 Organisation
142, Jolly Maker Chambers No. II, 14th Floor, 225,
Nariman Point, Mumbai 400 021
Tel: (+91-22) 2202 1475. 2282 2979, Fax.: (+91-22) 2202 1692
Email: solvent@mtnl.net.in , Website:www.seaofindia.com
File: ICRBO- 2018, Hanoi/ 24th – 25th May, 2018
21

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#61

  • 1. 1 The 5th International Conference on Rice Bran Oil 2018 World Demand for Edible Oil with special reference to Rice Bran Oil By Mr. Atul Chaturvedi, President Dr. B. V. Mehta, Executive Director The Solvent Extractors’ Association of India 24th – 25th May, 2018, Hanoi, Vietnam
  • 2. 22 SEA Profile ➢ Formed in 1963 to foster the development & growth of the Solvent Extraction & Vegetable Oil Industry in India ➢ Largest and Premier Association in the Vegetable Oil Sector in India – over 800 members across the country ➢ First Association in Vegetable Oil & Oilseed sector to receive ISO 9001 Certification in India (2004), now upgrade to ISO 9001 : 2015 ➢ Recognised as NGO by Ministry of Agriculture and TPO by Ministry of Commerce, Government of India ➢ ITC, Geneva (United Nation) has recognised SEA as the Best & Successful Model Association ➢ SEA is the founder member of IARBO
  • 3. 3 Oilseeds 15-16 16-17 17-18F Soybean 311 348 338 Sunflower Seed 43 50 49 Rapeseed 64 63 66 Cotton Seed 38 39 44 Groundnuts 28 30 31 Palm-Kernel & Copra 19 21 22 Total 502 552 550 • Oilseed production growth stagnating during current year • Cottonseed likely to be higher by 5 Million tons Quantity in MnT World Scenario: Oilseed Production Source: OilWorld
  • 4. 4 Year US Brazil Argentina Others Total 2015-16 107 95 54 55 311 2016-17 117 114 54 66 351 2017-18(F) 120 117 37 62 336 • Argentina suffered a massive drought • Argentinian soya crushing could be severely affected • With China/US trade spat, US beans could find their way into Argentina • Brazilian production is expected to be in access of 117 Mn Tons • Quite likely China may start sourcing Soya from Brazil World Soybean Production Growth Quantity in MnT Source: OilWorld
  • 5. 5 • Sunflower Oil imports into China and India increasing every year • In India, Sunflower oil is considered Premium oil Year Ukraine Russia EU Argentina Others Total 2015-16 12 10 8 3 10 43 2016-17 15 12 9 3 11 50 2017-18(F) 13 11 10 3 12 49 Quantity in MnT Source: OilWorld World Sunflower Seed Production Growth
  • 6. 6 • World production of Rapeseed and Canola estimated at 67 MnT with EU production recovering and record crop in Canada and C.I.S countries Year EU-28 Russia & Ukraine China India Others Total 2015-16 22 3 8 6 25 64 2016-17 21 2 6 7 27 63 2017-18(F) 22 4 5 6 30 67 Quantity in MnT Source: OilWorld World Rapeseed Production Growth
  • 7. 7 Production 2014-15 2015-16 2016-17 2017-18 Coconut Oil 3 3 3 3 Cottonseed Oil 5 4 4 5 Olive Oil 2 3 2 3 Palm Oil 62 59 65 70 Palm Kernel Oil 7 7 8 8 Peanut Oil 5 5 6 6 Rapeseed Oil 28 28 28 29 Soybean Oil 49 52 54 56 Sunflower seed Oil 15 15 18 18 Total 177 177 189 198 • We expect oil availability to increase by 9 Million tons • Incremental Production could be higher than incremental consumption Quantity in MnT Source: OilWorld World Edible Oil Availability
  • 8. 8 Year Indonesia Malaysia Thailand Others Total 2014-15 33.53 19.96 2.07 7.38 62.94 2015-16 32.40 17.32 1.8 7.71 59.23 2016-17 36.80 19.92 2.58 8.57 67.87 2017-18 38.80 20.76 2.45 8.83 70.8 • Palm production rebounding with vengeance • Palm is the biggest saviour for increased consumption demand Quantity in MnT Source: OilWorld World Palm Production
  • 9. 9 • Discretionary blending of Bio- Diesel is low in the world due to low crude values • Indonesian Bio-Diesel mandate is successful • In current year, Bio-Diesel production is likely to increase by 2.5 MnT to 37.5 MnT Country/ Jan-Dec 2017 2016 2015 2014 2013 Europe 12.90 12.61 12.41 12.29 10.71 USA 6.10 6.21 4.72 4.80 4.77 Argentina 2.80 2.66 1.81 2.58 2.00 Brazil 3.75 3.33 3.46 3.00 2.56 Colombia 0.53 0.51 0.51 0.52 0.50 Singapore 1.05 0.99 0.87 0.80 0.81 Indonesia 2.95 3.18 1.22 2.92 2.60 Malaysia 0.72 0.51 0.67 0.60 0.47 Thailand 1.33 1.16 1.14 1.04 0.94 Other 3.06 2.95 2.89 2.94 2.65 Total 35.19 34.13 29.70 31.49 28.01 Quantity in MnT Source: OilWorld Bio Diesel & HVO Production
  • 10. 10 Forecast October /September 17-18F 16-17 15-16 14-15 13-14 Opening Stock 27.1 26.71 31.86 30.12 27.58 Production 225.7 218.03 204.39 206.03 201.56 Change +7.76 +13.64 -1.64 +4.47 +11.47 Imports 87.39 86.23 81.75 81.11 76.58 Exports 87.61 86.96 80.99 82.09 76.81 Consumption 223.15 216.91 210.3 203.32 198.79 Change +6.24 +6.61 +6.98 +4.53 +9.10 End Stocks 29.42 27.1 26.71 31.86 30.12 Stocks/Usage 13.20% 12.50% 12.70% 15.70% 15.20% • Production of oil is higher than consumption • End stocks remain comfortable keeping a lid on prices Quantity in MnT Source: OilWorld World Oil & Fats – Demand & Supply
  • 11. 11 • Total area under 9 oilseeds crop is about 28.0 million hectare • Oilseed crop will be lower in 2017-18 due to reduction in area Quantity in MnT Source: SEA Indian Oilseeds Production (Trade Estimate - 2013-14 to 2017-18) Oilseeds 13-14 14-15 15-16 16-17 17-18(E) Groundnut 6.5 4.9 4.5 6.9 6.50 Rape/Mustard 6.7 5.1 5.9 7.1 6.20 Soybean 9.0 8.5 7.2 10.6 8.70 Sesamum 0.7 0.8 0.7 0.6 0.63 Sunflower 0.6 0.4 0.3 0.3 0.24 Safflower 0.1 0.1 0.1 0.1 0.10 Niger 0.1 0.1 0.1 0.1 0.10 Linseed 0.1 0.1 0.2 0.2 0.20 Castor 1.1 1.3 1.4 1.1 1.20 Sub-Total 24.8 21.1 20.3 26.9 23.87 Cottonseed 12.5 11.9 10.9 10.9 11.40 Copra 0.7 0.6 0.6 0.4 0.40 Grand Total 38.0 33.6 31.8 38.2 35.67
  • 12. 12 Particulars 2001-02 2007-08 2017-18 Quantity % Quantity % Quantity % Palm Oil 2.94 29.08 4.43 35.81 9.13 42.24 Soy Oil 2.25 22.30 2.17 17.51 4.56 21.09 Mustard Oil 1.72 17.00 1.81 14.64 2.34 10.82 Sunflower Oil 0.30 3.05 0.54 4.35 2.38 11.00 Cotton Oil 0.44 4.38 1.07 8.64 1.16 5.3 Groundnut Oil 1.21 12.01 0.69 5.56 0.68 3.1 RBO 0.43 4.25 0.77 6.21 0.86 3.9 Others 0.80 7.94 0.90 7.27 0.51 2.3 Total 10.12 100% 12.39 100% 21.62 100% • The oil consumption is rising by about 4-4.5% per annum Quantity in MnT Source: SEA Edible Oil Consumption in India
  • 13. 13 Year Population @ 1.76% Growth Consumption @ 3% Growth Consumption @ 4% Growth Consumption @ 5% Growth In Bn. Per Capita (In Kg) MnT Per Capita (In Kg) MnT Per Capita (In Kg) MnT 2015 1.25 15.2 19.00 15.6 19.5 15.9 19.87 2017 1.28 16.0 20.48 16.8 21.50 17.4 22.27 2019 1.31 17.0 22.27 18.0 23.58 19.1 25.02 2021 1.34 18.0 23.79 19.5 25.70 21.0 27.72 2023 1.38 19.0 25.24 21.1 27.80 23.2 30.56 2025 1.42 20.2 26.78 22.8 30.0 25.6 33.69 • Indian policymakers are seriously worried on rising imports • Imported oils now constitute more than 70% of total Indian consumption Source: SEA Indian Consumption Growth Expectations
  • 14. 14 Import Break-Up Oils 2015-16 2016-17 2017-18 (F) Palm 8.44 9.30 9.50 Soybean Oil 4.23 3.52 3.50 Sun Oil 1.52 2.18 2.40 Others 0.38 0.29 0.30 Total 14.57 15.08 15.70 Quantity in MnT Source: SEA Import of Edible Oils
  • 15. 15 Country 2016-17 2017-18(E) Qty ‘000 Tons % Qty ‘000 Tons % China 144,850 30.1 145,000 30.1 India 108,000 22.4 106,000 22.0 Indonesia 37,150 7.7 37,000 7.6 Bangladesh 34,578 7.1 34,700 7.2 Vietnam 28,861 6.0 28,100 5.8 Thailand 18,600 3.8 19,500 4.0 Burma 12,400 2.5 12,300 2.5 Philippines 11,500 2.4 11,200 2.3 Japan 7,780 1.6 7,600 1.5 Brazil 8,160 1.6 8,000 1.6 Pakistan 6,800 1.4 6,900 1.4 United States 7,117 1..4 6,382 1.3 Cambodia 4,950 1.0 5,000 1.0 Korea, South 4,198 0.8 3,900 0.8 Egypt 4,800 0.9 4,000 0.8 Sri Lanka 2,350 0.4 3,300 0.6 Others 38,780 8.0 42,159 8.7 World Total 48,0747 100.0 48,10,41 100.0 Source: USDA World Rice Production
  • 16. 16 World Production of Rice 486 Rice Bran Potential (8% of Rice Production) 38.88 Rice Bran Oil Potential ( 17.5 % Recovery) 6.80 Current Production of Rice Bran Oil 1.70 World Untapped Potential 5.1 Percentage of Untapped Potential 75% • Huge untapped potential Quantity in MnT World Rice Bran Oil Production & Potential
  • 17. 17 Country Production (in Tons) India 1,000,000 China 210,000 Japan 80,000 Thailand 55,000 Others 355,000 Total 1,700,000 Major Countries Producing Rice Bran Oil
  • 18. 18 • China and India contribute 50% of the world Rice production • Indonesia and Bangladesh are also sizable producers of Rice • Rice Bran Oil potential not properly exploited by these countries • Against potential of 6.8 MnT, RBO production curently stands at 1.70 MnT, thereby untapped potential is 5.1 MnT • China has not done much to recover Rice Bran Oil. Against potential of 2 MnT, the actual production is only 210,000 Tons • Indian efforts relatively better, but still lot needs to be done • Indian produces 1 MnT of RBO against potential of 1.6 MnT • Important that the world is made aware of the huge potential of untapped opportunity of 5 MnT of RBO, which needs to be fully explored Rice Bran Oil - Key Takeaways
  • 19. 19 • World produce about 3 MnT of Olive oil only, however, it fetches over US$ 3,200 to 3,500 per Ton • The number of studies conducted shows that Rice Bran Oil is much better than Olive oil in number of parameters, but it is fetching very low price as compared to Olive oil • International Olive Council has done wonderful marketing and placed the Olive oil as most premium and healthy oil • I am sure the newly formed Marketing Committee of IARBO will have herculean task and challenge to create awareness about good virtue of rice bran oil and thereby placing RBO in premium oil bracket in line Olive oil Lessons from Olive Oil Marketing
  • 20. 20 • Major problem in Rice Bran Oil is the rapid deterioration of Oil quality – Modern milling processes help ensuring reduced deterioration of Bran – Extraction plants in proximity to rice mills help in ensuring oil quality – Going forward, large Rice Mills with integrated extractions plants may be the answer to this challenge • Another major issue is its relatively high color, especially the red hue – Over the years Indian consumers have started believing that lower color indicates better quality of Oil • It is important for us to educate the consumers about health benefits of Rice Bran Oil as well as the fact that high color does not necessarily means poor quality • Awareness of Rice Bran Oil world across will create demand and thereby the opportunity to exploit the potential & better realization of RBO Challenges & Way Forward
  • 21. Mr. Atul Chaturvedi, President SEA, Director, Adani Wilmar Ltd. and Dr. B. V. Mehta - Executive Director The Solvent Extractors’ Association of India A Premier Association of Vegetable Oil Industry & Trade in India ISO 9001:2015 Organisation 142, Jolly Maker Chambers No. II, 14th Floor, 225, Nariman Point, Mumbai 400 021 Tel: (+91-22) 2202 1475. 2282 2979, Fax.: (+91-22) 2202 1692 Email: solvent@mtnl.net.in , Website:www.seaofindia.com File: ICRBO- 2018, Hanoi/ 24th – 25th May, 2018 21