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Design-led Innovations at Global Enterprises
全球⼤大企業如何以設計導向創新
	
	
Tina Tuan 段岱佳
SAP 矽⾕谷設計創新中⼼心總監
Public
Disclaimer
This presentation outlines our general product direction and should not be relied on in making a purchas...
Public
SAP customers represent
87% of Global 2,000 companies.
Public
74% of the world’s
transaction revenue
touches an SAP system.
Public
SAP customers represent
98% of the top 100
most valued brands in
the world.
What is Digital Transformation?
What is Digital Transformation?
SAP and Design Thinking
Photo credit: Michael Krigsman
SAP’s Design Transformation
SCALING UXDESIGN AND UX
RECOGNITION
CHIEF DESIGN
OFFICER
SCALING UX
SCALING DESIGN
ACROSS THE
...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Design-centric Companies Outperform S&P 500
Design Managemen...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Design Drives Business Success
Harvard Business
Review, Sept...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
*KPCB, 2016 Design In Tech Report: http://www.slideshare.net...
Innovation =
Technology
drives Business Success;
Designis the way we get there.
Human
(desirability)
Business
(viability)
...
It’s About People
It’s About Process
It’s about Place
2014 Design
for Experience
Award
2016 German
Design
Award
AppHaus
Heidelberg
Provide an inspiring
and creative
environment...
AppHaus
Seoul
Supporting the „creative
economy“ agenda of
president Park
Opened in July 2016
SAP’s innovative
working spac...
AppHaus
Palo Alto
SAP and customers co-
innovate as partners in our
creative space
Opened in June 2016
Driving a design-le...
500+
Customer
Engagements
Globally
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
21 Design Awards since 2013
SAP Consumer Insight 365
2014 UX Award
2013 UX Magazine’s Design for
Experience Award
Principl...
© 2016 SAP SE. All rights reserved.
AMG
Collaborative Planning
Tool Drives Business
Growth
Better plan and track
productio...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
© 2016 SAP SE. All rights reserved.
China Grand
Auto
Improved Service
Experience for Car
Maintenance
Customers
Mobile app ...
Customer Example Deep Dive
Contextual inquiry
Contextual
inquiry
Customer Example Deep Dive
Observation
Observation
Customer Example Deep Dive
Mapping the current process and experience
Mapping the
current
process &
experience
Customer Example Deep Dive
Creating UI mockups: Visual simulation of the future app
60+
Screen drafts
Customer Example Deep Dive
Prototyping
Prototyping:
Digital
and Forms
Customer Example Deep Dive
The solution
A mobile
solution
for Service
Order
Creation
© 2016 SAP SE. All rights reserved.
MediaTek
Create an executive
dashboards with 20 KPIs
to turn real-time insights
to rea...
© 2016 SAP SE. All rights reserved.
Unilever
Creating a UX Center
of Excellence
Low user productivity
and satisfaction
usi...
Public
Are You Ready to Innovate?
Public
Stages of Innovation Readiness
Efforts are
grassroots and ad-
hoc. Design is
seen as a cost.
Interested Invested
Des...
Public
FosterInnovationCulture.com
Public
Thank You
Tina Tuan 段岱佳
Director, Customer Program
SAP Design and Co-Innovation
Center
@tinatuan
謝謝
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[ MIX 2017 ] 全球大企業如何以設計導向創新 – SAP與全球客戶的實例分享 - 段岱佳 / SAP 美國 矽谷設計創新中心總監

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[ MIX 2017 ] 全球大企業如何以設計導向創新 – SAP與全球客戶的實例分享 - 段岱佳 / SAP 美國 矽谷設計創新中心總監

  1. 1. Public Design-led Innovations at Global Enterprises 全球⼤大企業如何以設計導向創新 Tina Tuan 段岱佳 SAP 矽⾕谷設計創新中⼼心總監
  2. 2. Public Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent.
  3. 3. Public SAP customers represent 87% of Global 2,000 companies.
  4. 4. Public 74% of the world’s transaction revenue touches an SAP system.
  5. 5. Public SAP customers represent 98% of the top 100 most valued brands in the world.
  6. 6. What is Digital Transformation?
  7. 7. What is Digital Transformation?
  8. 8. SAP and Design Thinking Photo credit: Michael Krigsman
  9. 9. SAP’s Design Transformation SCALING UXDESIGN AND UX RECOGNITION CHIEF DESIGN OFFICER SCALING UX SCALING DESIGN ACROSS THE ENTERPRISE x!2013 FIORI UX 2015 2016 2005 2014 2010 APPHAUS
  10. 10. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Design-centric Companies Outperform S&P 500 Design Management Institute Study
  11. 11. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Design Drives Business Success Harvard Business Review, September 2015 [The Evolution of Design Thinking] It’s no longer just for products. Executives are using this approach to devise strategy and manage change.“ ” Bloomberk Businessweek, 2014 Design Issue Today design is core to any successful business. “ ”
  12. 12. © 2016 SAP SE or an SAP affiliate company. All rights reserved. *KPCB, 2016 Design In Tech Report: http://www.slideshare.net/kleinerperkins/design-in-tech-report-2016/ 42 Design Firm Acquisitions since 2004
  13. 13. Innovation = Technology drives Business Success; Designis the way we get there. Human (desirability) Business (viability) Technology (feasibility) Creativity x Execution
  14. 14. It’s About People
  15. 15. It’s About Process
  16. 16. It’s about Place
  17. 17. 2014 Design for Experience Award 2016 German Design Award AppHaus Heidelberg Provide an inspiring and creative environment to enable customer co-innovation Events Visitors Customers More than 10,000 More than 1,000 More than 400 Customer Satisfaction 4.9 of 5
  18. 18. AppHaus Seoul Supporting the „creative economy“ agenda of president Park Opened in July 2016 SAP’s innovative working space that serves as a model
  19. 19. AppHaus Palo Alto SAP and customers co- innovate as partners in our creative space Opened in June 2016 Driving a design-led innovation culture INTERNAL
  20. 20. 500+ Customer Engagements Globally © 2014 SAP AG or an SAP affiliate company. All rights reserved.
  21. 21. 21 Design Awards since 2013 SAP Consumer Insight 365 2014 UX Award 2013 UX Magazine’s Design for Experience Award Principles of the Design & Co-Innovation Center of SAP 2014 Design Management Europe Award SAP AppHaus Heidelberg 2016 German Design Award 2014 UX Magazine’s Design for Experience Award WTA Tennis App 2016 Webby Award 2016 Core77 2016 Interaction Award 2015 UX Award SAP Medical Research Insights 2015 Red Dot Design Award 2015 iF Design Award 2015 Interaction Award 2015 German Design Award 2015 Land der Ideen 2014 Core 77 Design Award 2014 SAP HANA Innovation Award 2013 White House Office of Science and Technology Policy Scenes 2016 Core77 Heidelberg University Hospital (ETiCCS) 2016 SAP HANA Innovation Award
  22. 22. © 2016 SAP SE. All rights reserved. AMG Collaborative Planning Tool Drives Business Growth Better plan and track production process via optimized collaboration in ONE tool Supporting transformation of AMG’s innovation process with Design Thinking “The design-led co-innovation process at SAP’s AppHaus acted as a catalyst for changing the nature of our organization’s relationship with SAP.“ Dirk Zeller, Head of IT consulting, Mercedes AMG
  23. 23. © 2016 SAP SE or an SAP affiliate company. All rights reserved.
  24. 24. © 2016 SAP SE. All rights reserved. China Grand Auto Improved Service Experience for Car Maintenance Customers Mobile app enables paperless service order Creation. Enhanced efficiency of service advisors and increased customer loyalty.
  25. 25. Customer Example Deep Dive Contextual inquiry Contextual inquiry
  26. 26. Customer Example Deep Dive Observation Observation
  27. 27. Customer Example Deep Dive Mapping the current process and experience Mapping the current process & experience
  28. 28. Customer Example Deep Dive Creating UI mockups: Visual simulation of the future app 60+ Screen drafts
  29. 29. Customer Example Deep Dive Prototyping Prototyping: Digital and Forms
  30. 30. Customer Example Deep Dive The solution A mobile solution for Service Order Creation
  31. 31. © 2016 SAP SE. All rights reserved. MediaTek Create an executive dashboards with 20 KPIs to turn real-time insights to real-time decisions. Before: Lack of real-.me visibility into company’s key metrics. A;er: Real-.me analy.cs on 20 KPIs, drill-down to answer the “why” and “what-if”
  32. 32. © 2016 SAP SE. All rights reserved. Unilever Creating a UX Center of Excellence Low user productivity and satisfaction using current systems Established a User Interface Center of Excellence Vision Workshop with IT, Business and Marke.ng Roadmap jointly created Established a UX Center of Excellence Manfred Kürschner, Unilever „Although our people were really skeptical, I have to admit that the workshop changed our mind. The team of SAP has the right knowledge and experience to help us bring UX into the organization of Unilever.“ Manfred Kürschner, Unilever
  33. 33. Public Are You Ready to Innovate?
  34. 34. Public Stages of Innovation Readiness Efforts are grassroots and ad- hoc. Design is seen as a cost. Interested Invested Design is important and some resources are provided, but success is not sustainable. Engaged Competent design capabilities are used as part of day-to-day business activities. Scaled Design-led innovation is practiced throughout the organization, and design drives business strategy.
  35. 35. Public FosterInnovationCulture.com
  36. 36. Public Thank You Tina Tuan 段岱佳 Director, Customer Program SAP Design and Co-Innovation Center @tinatuan 謝謝

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