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Design thinking for startups
- 1. DESIGN THINKINGFOR STARTUPS BY HAYA FARAH
- 3. BYTHEENDOFTHESESSION GENERAL DESIGN THINKING FRAMEWORK NEEDFINDING TIPS GROUP EXERCISE ACTIVITIES 01 02 03
- 4. A STARTUP IS AN ORGANIZATION IN THE SEARCH OF A SCALABLE BUSINESS MODEL AND PRODUCT MARKET FIT.
- 5. "MORE STARTUPS FAIL FROM A LACK OF CUSTOMERS THAN FROM A FAILURE IN PRODUCT DEVELOPMENT" STEVEBLANK
- 6. TWOSTARTUPFALLACIES A customer problem is assumed to be known An engineering solution is assumed to be known
- 8. &..
- 9. DESIGNTHINKINGIS THEANTIDOTETO "We have a problem, let's meet and brainstorm solutions. "We have this technology, what can we use it for" "Our competitors launched X, How can we do X better"
- 10. WHATIS DESIGNTHINKING? “Design thinking is a human-centered & Collaborative approach to innovation and problem solving that is creative practical and iterative." Tim Brown - CEO of IDEO
- 11. "DESIGNTHINKINGINTEGRATES WHATISTECHNOLOGICALLY FEASIBLE,ECONOMICALLYVIABLE ANDHUMANLYDESIRABLE."
- 13. ANYONE HEARD OF THE "PLAY PUMP PROJECT"?
- 14. "Bringing Drinking Water to Thousands of African Communities by harnessing the power of Child Play"
- 15. HOWDOESITWORK? Research Experience Experts Observation Interviews Immerssion Stories Visualization Business Model Storytelling Prototyping Production Undersand Observe Point of View Ideate Prototype Test Expertise Empathy Exploration Execution
- 17. WHATWILLYOUDO? Research Experience Experts Observation Interviews Immerssion Undersand Observe Point of View Expertise Empathy Context Mapping, Stakeholder Mapping, Personas, Customer Journey Mapping, Observation, Customer Value Canvas, Interviews, Clustering Insights
- 18. HOWTOREACHAPOINTOFVIEW CAPTURE WHAT WAS SAID ON POST-ITS ANALYZE AND LOOK FOR MEANING LOOK FOR PATTERNS AND THEMES 02 03 04 TELL STORIES ABOUT WHAT SURPRISED YOU, WHAT YOU LEARNED AND FOUND INSPIRING 01
- 19. "IFYOUWANTTO HAVEGOODIDEAS, YOUMUSTHAVE MANYIDEAS" Linaus Pauling - Nobel Prize Winning Chemist
- 20. HOWDOESITWORK? Stories Visualization Prototyping Ideate Prototype ExplorationBrainstorming Creative Sessions Storyboards Narratives Service Blueprints Business Model Canvas Role Playing Paper Prototyping Feedback Panels
- 21. HOWTOIDEATE BE VISUAL ENCOURAGE WILD IDEAS GO FOR VOLUME 02 03 04 DEFER JUDGMENT01
- 22. HOWTOPROTOTYPE FAIL EARLY JUST GOOD ENOUGH GO FOR VOLUME 02 03 04 BUILD TO THINK01
- 23. ANYONE HEARD OF THE PUMP PROJECT? PAPERPROTOTYPING
- 25. LET'SCREATEVALUE
- 26. THE VALUE PROPOSITION What your product is. The target customer. The value you provide. Why your product is unique. ____________________is the________________(unique/what) that allows___________(customer) to______________(value(s)).
- 27. Good: Google is the world’s largest (unique) search engine (what) that allows internet users (customer) to find relevant information (value) quickly (value) and easily (value). Bad: Google uses a patented page-ranking algorithm to make money through ad placement.
- 28. Good: Winners is the only (unique) department store (what) that offers fashion conscious consumers (customer) the latest brand names (value) for up to 60% off (value). Bad: Winners is an off-price department store owned by TJK that employers international sourcing and buying power.
- 29. HOWWELLDOYOUKNOWYOUR CUSTOMERS?STARTWITHTHE PERSONA. Give a name, age, hometown, wants, needs and goals, favorite websites/blogs, which help you better target your customers with growth initiatives. Can you give details about work, mobile phone use (brand, how regularly they use their phone, for what purposes, etc) Does he/she have a car? What kind?