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Essentials of Twitter marketing

Published in: Marketing, Technology, Business
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  1. 1. Develop a plan  Keep conversation in mind  Specify your target audience  How to attract customers  How often to tweet  What content to share  Should have high quality content  Frequent updates on tweets
  2. 2. Learn from other companies already using Twitter  B2B companies engage customers  Look at what high profile marketers are tweeting about  Monitor competitor’s tweets  Assess their strengths, strategies, and weaknesses
  3. 3. Build your Twitter profile  Write a concise, customer-centric description of your business  Link it to your website  Use a compelling profile picture  Use background image that represents your business
  4. 4. Seek followers  Follow existing customers, partners and employees  Follow influencers, thought leaders and experts  Retweet and reply to people you think should follow you  Engage them socially
  5. 5. Make content the foundation of your tweets  You are what you tweet  Timeline is the most important page of your profile  Make relevant,engaging and interesting tweets  Make sure majority of them link to high quality content….blogposts, webinars, whitepapers, videos  Tweets with links measure higher levels of engagement in the form of clickthroughs and retweets
  6. 6. Tweet regularly, very regularly  Twitter is a high velocity social network  Start by tweeting twice a day – morning and midday
  7. 7. Participate in the community  Follow  Retweet  Reply  To the existing community of buyers and influencers
  8. 8. Make use of hashtags  Use hashtags for specific marketing campaign  Eg for conducting a webinar  Creates single stream of tweets  Enhance experience by engaging the participants  Give a great customer experience
  9. 9. Consider a tweet-chat  These are virtual meetings held on Twitter  Held on certain day and time  Identified by a hashtag  Twitter fosters brand awareness  Can expand org’s reach and exposure  Increase social media visibility
  10. 10. Look into promoted accounts, tweets and trends  Target customers on the basis of interests, geography and keywords  Accounts  Tweets  Trends
  11. 11. Measure the performance of the page  Tracking system : hootsuite, buffer  Twitter analytics
  12. 12. Strategic planning function  Traditional strategy  Market research  Social listening  Journalistic approach  Precise insights into brand truths and audience mindsets  Powerful differentiation and targeting