2. IDENTITY
My name is Hannah Harris. I come from a
small city in New York State named Niagara
Falls, a place where opportunities are
limited to my community. Coming up, I didn’t
have much as a kid, didn’t really have the
childhood most would have. I never noticed
how bad it effected me as I grown older to
knowledge of how the world works, and
that’s when I experienced that I have a
purpose. I have faced many tribulations in
my past that has gotten me where I am
today and it has always helped me for the
better. Those tribulations has identified a
vision of mine that I’ve subconsciously
carried since a teenager. My vision,
purpose, values, principle, passions, and
goals all pertain to youth and
entertainment. That is why I am here.
3. PROFESSION
Potential Job Titles:
• Travel Zumba Instructor
• Travel Event Planner
• Travel Dancer
BRAND ARCHETYPE - I
showcase my work by sharing
love and light with my clients,
I am a caregiver at what I do.
Reassuring everyone is
comfortable, safe, and secured
through any session active.
Travel Agent for the Entertainment Industry
4. Carnival Cruise Lines
TJ Martin
Outreach Plan:
• I will start off by searching her on linkedin.
• Sending a direct professional message
• Plotting a quick questionnaire to collect
information when it is time to.
PROFILE
PICTURE
Jenna Morfogen
Outreach Plan:
• I will start off by searching her on linkedin
• Sending a direct professional message
• Plot a quick questionnaire to collect information
when it is time to.
PROFILE
PICTURE
Recruiter at Disney Cruise Line
Kerry Lay Outreach Plan:
• I will start off by searching her on linkedin
• Sending a direct professional message
• Plotting a quick questionnaire to collect
information when it is time to.
PROFILE
PICTURE
Talent Acquisition Recruiter at Carnival Cruise
Early Talent Recruiter at Carnival Cruise Line
5. GOALS
Short Term: When I graduate in year 2025, I
want to achieve my zumba certification license.
• I will complete 60 hours of Zumba courses by
December 21, 2024.
Mid Term: 2025-26
• Get an LLC for my Zumba license to start a
small business.
‣ Complete paperwork/Applications by June
20, 2025
Long Term: 2027
• Start a kids/adults Zumba class sessions on
cruise lines.
‣ Find 5 parents with children and
Complete ‘zumba for kids’ sessions under
LLC by December 15, 2026
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
POS software
SOFT
HARD
Novice / Adept / Expert
Food and Beverage Novice / Adept / Expert
Communication Novice / Adept / Expert
Multitasking Novice / Adept / Expert
Choreography
SOFT
HARD
Novice / Adept / Expert
Dance Technique Novice / Adept / Expert
Leadership and Motivation Novice / Adept / Expert
Time Management Novice / Adept / Expert
7. I help kids stay fit and have fun on
cruises through Zumba fitness
classes.
PROMISE
8. CREDENTIALS
Work Experience:
• Server at Andretti’s Indoor Track
Racing and Games
• Delivery Driver at Amazon Logistics
Education:
• Bachelor’s degree in Entertainment
Business, Full Sail University, 2025
Awards:
• Miss New York USA award for “Best
Interview with the Pageant Judges”
9. COMPETITION
Jasmin Garcia
Industry Experience:
• Gym Fitness Industry
Education:
• Wilmington University - Master of education
• University of Delaware - BA of arts, Spanish
language
Leadership Experience:
• Independent Coach
• Leadership in education K-8
Skills and Proficiencies:
• Microsoft Office
• Customer Service
• Teaching
Overall Online Presence:
• 51 connections, banner image is not customized,
professionalism of headshot is good, the profile is
detailed, no published articles, not active on
other social media, LinkedIn URL not customized,
Grade: Average , 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Entertainment not yet
Education:
• Full Sail University - BA Entertainment Business
2025
Leadership Experience:
• Leadership in service pro
• Leadership driving pro
Skills and Proficiencies:
• Customer Service
• Route Navigation Software
• POS software
Overall Online Presence:
• No connections, no banner image, no professional
headshot, no detsils, active on other social medias,
no LinkedIn URL not customized, Grade: Poor, 60
out of 100
Hannah Harris
10. COMPETITION
Noteworthy Experience:
• Group fitness instructor
• Zumba instructor
HEADSHOT HEADSHOT
Industry Experience:
• Fitness personal training
Education:
• No education
Skills and Proficiencies:
• Zumba Instruction
• Personal Training
• Group Fit
Overall Online Presence:
• 22 connections, banner image is customized, has a
professionalism of headshot, no published
articles, not active on other social medias , is
their LinkedIn URL is customized
• Grade: Average, 80 out of 100
Industry Experience:
• Entertainment not yet
Education:
•
Leadership Experience:
Skills and Proficiencies:
•
Overall Online Presence:
• No connections, no banner image, no professional
headshot, no detsils, active on other social medias,
no LinkedIn URL not customized, Grade: Poor, 60
out of 100
• Full Sail University - BA Entertainment Business 2025
• Leadership in service pro
• Leadership driving pro
• Customer Service
• Route Navigation Software
• POS software
Hannah Harris
Leta Gunn
11. BRAND POSITION
For families with children who are out on a
family vacation cruise and always seem to have
a gap in between their timely schedule and
doesn’t know what to do in the moment, I
provide fun and entertaining Zumba classes
for kids because it is fun and engaging, it
boosts physical fitness, develops social skills,
enhances cognitive abilities, promotes
creativity and expression, encourages healthy
habits, and is a big stress relief to kids and
parents!
“Let’s get Zumba’d”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 8th Annual Post Zincon Aqua Zumbathon Charity
Event
‣ August 13, 2023 | 9801 International Drive
Orlando, FL
• Passionately Pink Party Zumbathon Charity Event
‣ August 26, 2023 | 4730 W, Irlo Bronson Memorial
Highway
• Dance for Unity feat. Loretta Bates Zumba Master
Class
‣ September 23, 2023 | 1920 Pinehurst Rd, Dunedin,
FL
Digital Marketing
• Primary Content: Fun, energetic, enthusiastic and
high vibrational content. I’ll be teaching and keeping
children and adults entertained through fitness/
dance
• Primary Tools: Instagram and TikTok, 1-2 times a week,
in video format
• Website: Creating a link for my digital profile and
posting to my content pages in a bio.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a business travel mentor, They should
have business experiences and a traveling
lifestyle 2024 EST. PARTNERSHIP
Formal Education
• BA in Entertainment Business, 2025.
• CA in Zumba Fitness, 2025
Technical Skills
• Essentially mastering zumba choreography by
March 2025
• Deliver authentic dance techniques by March 2025
• Guidance to cueing and instruction by March 2025
Soft Skills
• Mastering communication by March 2025
• Confidence in public speaking by March 2025
• Guiding with leadership and motivation by March
2025
14. Hannah Harris
Do you know a way to keep your children
occupied, entertained, and fit? Well, what I do
is zumba. In fact, I am a travel zumba instructor. Most of my
work is done on cruise lines, where kids can come into a studio,
have some entertaining fun, getting good cardio exercise, while
parents have their relax time. I’ve worked with children at the boys
and girls club with dance and other fun activities.
“
15. REFERENCES
(“O*NET Online,” 2009)
O*NET Online. (2009). Choice (Chicago, Ill.), 46(05), 46-2410-46–2410. https://doi.org/10.5860/
choice.46-2410
(Zumba events near Orlando, FL, US, n.d.)
Zumba events near Orlando, FL, US. (n.d.). Zumba.com. Retrieved July 19, 2023, from https://
www.zumba.com/en-US/event/search?search=Orlando%2C+FL%2C+US
(n.d.-a)
(N.d.-a). Linkedin.com. Retrieved July 19, 2023, from https://www.linkedin.com/in/kerrylay/
(n.d.-b)
(N.d.-b). Linkedin.com. Retrieved July 19, 2023, from https://www.linkedin.com/search/results/
people/?currentCompany=%5B%226976%22%5D&origin=FACETED_SEARCH&sid=_!
0&titleFreeText=recruiter
(n.d.-c)
(N.d.-c). Linkedin.com. Retrieved July 19, 2023, from https://www.linkedin.com/company/zumba-
fitness-llc/
