Alastair Banks talks all things digital, from social to websites to useful tools PAs can use to make their working lives easier!

1. #letstalkdigital

34. No Social Media!!!

38. 20 mins!

39. 5 Areas of Digital to Take Note of

40. 1). The New Employee / Customer
2). Standing Out Online
3). Attracting Customers
4). Employee Engagement
5). Banksy Bonus

41. The Rise of the YouTuber

43. 4,908,576 subscribers • 349,515,420
views

45. 7,376,939 subscribers • 829,433,481
views

47. 9,920,949 subscribers • 946,861,280
views

49. 10,079,850 subscribers • 675,172,769
views

52. 10,079,850 subscribers • 675,172,769
views

54. Two Lessons

55. Lesson 1.

56. 10,079,850 subscribers • 675,172,769
views
www.youtube.com/alastairbanks

57. Lesson 2.

58. The Rise of the Millennial
millennial
mɪˈlɛnɪəl/noun
plural noun: millennials
a person reaching young adulthood around the year 2000.

61. How long do you spend online each day?
I'm online for my job and my downtime. I'm constantly connected, even
down to my entertainment, it's all streamed through Netflix, Now TV or
Catch up channels. When I'm awake: I'm connected.
Can you imagine a world without the internet?
I can imagine it, but it would be a struggle!

62. Millennials turn to YouTube before
Google

64. 2. STANDING OUT

65. Industry Recognition / Thought
Leadership

66. Better Contacts & Clients

67. Job Opportunities

74. Attracting Customers

75. Buyer personas are fictional, generalised
representations of your ideal customers.
They help you understand your customers (and
prospective customers) better, and make it easier
for you to tailor content to the specific needs,
behaviours, and concerns of different groups.

76. Bob
Lucy
These Two Personas Can be
Male or Female

77. Using Content Marketing to Attract
Customers

84. Getting your Content Out

85. 8
5

86. Employee Engagement

89. Useful Tools

90. hootsuite.com

92. nuzzel.com

93. ifttt.com

94. https://twitter.twimg.com/ownthemoment

95. todoist.com

96. I want you to see me as your
“Trusted Digital Advisor”

97. Please connect with me:
Blog: www.iambanksy.co.uk
YouTube: www.youtube.com/alastairbanks
Twitter: @banksy6
LinkedIn: uk.linkedin.com/in/alastairbanks
Instagram: www.instagram.com/banksy6
Snapchat: banksy_66