This document discusses different types of decision making processes. It defines decision making as choosing the best alternative to reach objectives. There are several types of decisions discussed - programmed decisions which are routine, rational decisions which follow a multi-step process of intelligence, design, choice and implementation, bounded rationality decisions which are made with constraints, and non-programmed decisions which are novel with no set rules. The document also outlines the typical steps in a general decision making process as recognizing the need, framing the problem, generating and assessing alternatives, choosing among alternatives, implementing, and learning from feedback.
2. What is Decision Making?
• Decision making is the process of choosing the
best alternative for reaching objectives.
• Decision making is the act of choosing one
alternative from among a set of alternative.
3. Decision-Making Process
• Sometime effective decision must be
made to:
• Optimize some set of factors such
as profit, sales, employee welfare
and market share or
• Minimize loss, expenses or employ-
yee turnover.
5. Programmed Decision
• Programmed decision straight-forward,
mundane, and less thoughtful everyday
decisions.
• Decision on the kind of clothes to wear,
food to eat daily, including recurring
customers’ complaints are example of
such decision.
6. Rational Decision
• Rational decision involves series of steps
decision maker would consider if goal of such
decisions is to maximize the decision’s
outcomes.
• Ideal method for how managers should make
decision.
7. The Rational Decision Making Process
Intelligence
identify problems &
opportunities
define objectives &
criteria for success
Design
develop and evaluate
alternatives
Choice
prioritize and select one
or more alternatives
Implement and
evaluate
implement the choice
and monitor success
8. Bounded Rationality Decision
• How decision are made under severe time and
resource constraints.
• Helps manager in their decision making
process to limit their search in a manageable
way for alternatives.
9. Non-Programmed Decision
• Nonroutine decision made in response to
unusual or novel opportunities and threats.
• The are no rules to follow since the decision is
new.
10. Decision Making Steps
1. Recognize need for a decision:
Manager must first realize the need for which a decision
must be made.
2. Frame the problem:
Manager must frame problem for which decision is to be
made.
3. Generate & assess alternatives:
Manager must develop feasible alternative courses of
action.
Evaluate alternatives: what are the advantages and
disadvantages of each alternative.
11. 4. Choose among alternatives:
Managers rank alternatives and decide.
– While ranking, all information needs to be
considered.
5. Implement choose alternative:
Managers must now carry out the alternative.
– Often a decision is made and not implemented.
6. Learn from feedback:
Without feedback manager never learn from
experience and might repeat the same mistake.