2. This is all about the telecommunications corporation. For
the Finnish town, Nokia, Finland. For other uses,
Nokia(disambiguation). Nokia Corporation
Nokia Corporation is a multi-national communications
corporation, focused on the key growth areas of wired and
wireless telecommunications.
Introduction
3. The name "Nokia" is derived from the town Nokia and
the Nokianvirta river.
In 1865, the mining engineer, Fredrik Idestam established
a ground wood pulp millon the banks of
the Tammerkoski rapids in the town of Tampere, in
southwestern Finland. Tampere was then part of the Russian
Empire. In 1868, Idestam built a second mill near the town of
Nokia.
4. VISUAL MEDIA
The term 'visual' is used to refer to the actual
presentation of information through a
visible medium such as text or images.
Recent research in the field has focused on web
design and graphically-oriented usability.
Graphic designers also use methods of visual
communication in their professional practice.
5. Visual Media
Main Points of Visual Media:
Visual media Highlights new points with an appropriate
image or phrase
Support technical information with clearly displayed data
Indicate sequence by linking points together
Offer evidence from your research to support your argument
7. Visual Media
White Board:
White or black boards can be very useful to
help explain the sequence of ideas or
routines, particularly in the sciences. Use
them to clarify your title or to record your
key points as you introduce your
presentation.
8. Visual Media
Paper Handouts:
Handouts are incredibly useful. Use a handout if
your information is too detailed to fit on a slide or if
you want your audience to have a full record of
your findings. Consider the merits of passing round
your handouts at the beginning, middle and end of
a presentation. Given too early and they may prove
a distraction. Given too late and your audience may
have taken too many unnecessary notes.
9. Visual Media
Flip chart:
A flip chart is a large pad of paper on
a stand. It is a very useful and flexible
way of recording information during
your presentation — you can even
use pre-prepared sheets for key
points. Record information as you go
along, keeping one main idea to
each sheet.
10. Visual Media
Videos:
Video gives you a chance to show stimulating visual
information. Use video to bring movement, pictures and
sound into your presentation. Always make sure that the clip
is directly relevant to your content. Tell your audience what to
look for. Avoid showing any more film than you need.
12. Digital media
Digital media are any media that
are encoded in machine-readable
formats. Digital media can be
created, viewed, distributed,
modified and preserved
on digital electronic devices.
13. Digital marketing
A) The marketing of products or
services using digital channels to
reach consumers. The key
objective is to promote brands
through various forms of digital
media
B) Digital marketing encompasses
all marketing efforts that use an
electronic device or internet…
14. What is the Relation of Nokia to digital
marketing ??
What are its Objectives ??
16. Objectives of Nokia through DM
1. Grow more and capture
market share.
2. Offers wide range of desired
mobile phones so customers get
attracted and stay loyal.
3. Create and maintain
relationships that will satisfy
individual and organizational
objectives
18. Social Media are interactive computer-
mediated technologies that facilitate the
creation and sharing of information, ideas,
career interests and other forms of expression
via virtual communities and networks…
SOCIAL MEDIA
24. Social media
YOUTUBE
1. Video Marketing
2. Customer Testimonials
3. Explainer and Tutorial
Videos
4. Thought Leader
Interviews
5. Project Reviews and
Case Studies
6. Video Blogs
7. Event Videos
27. Conclusion
Nokia used all of the types of media and the lady luck
smiled on them for a while but time changed and as
the saying says, “Anything comes surely Goes…” so it
went to its doom