2. Logo – Easily Recognisable Masthead – waved background, attracts attention Contact Information – Front page, allows easy access. Main Article – Vital/Important information on the front page Pictures – Preview of an insert Small headlines but big picture draws the reader into wanting to know more
3. Bold Headers – stand out Weird pictures – draws in reader
4. Picture takes up entire page, shows importance Title – Indication of moving Attracts the reader to looking at it Main headline – matches main picture