2. 2
Table of Contents
Work Life Projection 3
Resume 4-5
Cover Letter 6
Digital Media 7
HoldTime Press Release 8
Published Article (Concert) 9-10
L.L. Bean Press Kit 11-18
JCPenney Campaign 19-21
AshGrove Woods Marketing 22-23
Internship Summary 24

3. 3
When receiving my Bachelors of Arts degree in Integrated Strategic
Communications from the University of Kentucky, I plan for a successful career and
future. These past few years as an UK student have prepared me and challenged
me into an adult who is assure enough to pursue my career goals and aspirations.
After graduation I plan and hope to pursue a full time job working for the NBA
Indiana Pacers Basketball team. There I would work within the pubic relations and
marketing department. Through my JAT 399 internship, I made many connections
and have learned many skills and I believe working for the Pacers could bring many
connections and can be the start of my professional career. The opportunities that
both JAT and ISC at UK have brought me have been remarkable and memorable.
The time and commitment I have spent at UK as an Integrated Strategic
Communications major has thoroughly prepared me to be in the work force and my
professional life with confidence. I believe that I will find a job that I will be proud of
soon after graduation and work with my connections to become more successful. In
the next five years, I hope to have some more experience on my resume and be
working in public relations and graphic design in a city at a large company.
Combining my education and personal skills from the work force will take me far
professionally and I look forward to beginning my life journey.

4. 4
Haley.wright@uky.edu ● (859)-312-7985
EDUCATION
University of Kentucky, Integrated Strategic Communications Expected May 2016
• Majors: ISC Public Relations GPA: 3.96
• Minor: Digital Media and Design
EXPERIENCE
Wright Home Designs, Lexington, KY 2015- present
Assistant
• Managed Social Media and designed traditional media for public
• Holds finances organized on QuickBooks
• Ran minutes for Home Owner association meetings
HoldTime.Net, Lexington, KY
Intern/Part Time August 2010 - present
• Calling customers to keep update of status of payment
• Add/Remove billing into QuickBooks
• Edit and mix sound clips for voice messaging
• Manage Social media accounts, keep customers interactive
Magnolia Place Town Homes, Danville, KY
2006 - 2010
• Assisted managing property
• Assisted application process for future tenants
• Designed advertisements for the town homes
• Helped clean the property, and made sure rules were followed within the Town homes
Marie Claire Magazine, Lexington, KY
Intern 2014
• Sales Rep, sold magazines subscriptions to customers
• Set up an event on UK campus to promote the magazine & increase knowledge
• Communicated with other Campus sales reps on Marie Claire website to interact and compare events
that were successful
ACTIVITIES
Delta Delta Delta Sorority, Lexington, KY
Recruitment Officer August 2015
• Peer-elected by 130+ chapter members to handle skits and dances UK recruitment
• Actively ensured members were informed and organized during recruitment
Current Address:
1922 Nicholasville Road
Lexington, KY, 40503
Permanent Address:
1125 Nicholasville Road
Nicholasville, KY 40356

5. 5
SKILLS & INTERESTS
●Microsoft Excel, Word, & PowerPoint ●Web Designer ●Adobe Illustrator, Photoshop, Flash ● Sales Ability
REFERENCES
Nancy Dunaway
Director of Operations
1030 Monarch Street
Lexington, KY 40513
Gerald Belcher
President /Financial Director
2212 Robinspring Court,
Lexington, KY 40513
Jim Gammage
VP of Sales for Central Division
9787 Equestrian Way
Zionsville, IN 46077

6. 6
March 28, 2016
Pacers Sports and Entertainment
To Whom It May Concern:
My name is Haley Wright and I am a recent graduate from the University of Kentucky
with a degree in Integrated Strategic Communications in the College of Communications
with a minor in Digital Media and Design. I’m contacting you today regarding the
available position as a Corporate Partnership Coordinator that you are currently
seeking that I recently reviewed and am extremely interested in.
The skills that I have refined at the University of Kentucky would greatly benefit the
company as my welcoming and bubbly personality. My most beneficial attribute to
bring to the company is my personable and open attitude toward the workplace and
those who surround me. An additional benefit that I would be able to bring toward the
workplace in particular is that I have been working with strategic communication and
marketing plans for the past four years and have successfully executed a number of
them.
I believe that my young age and passion for customer relations and business will benefit
me in this job. Not only do I love dealing with people, I have great experience in the
graphic design aspect. Dealing with customers and business always comes along with
making and designing your own traditional/non-traditional media, which I could do
myself instead of having to hire a graphic designer. My dedication and organizational
skills will show in an opportunity like this because I will be truly committed.
I believe that my attributes will be the company’s benefit and hope that we will soon
have a chance to work together in bettering the marketing techniques used at Pacers
Sports and Entertainment. I hope that we can arrange a time to meet for an interview in
the near future. Possibly even shadow you for a full workday that I way I could get to
know the work place. I will work for you to the best of my ability and do all in my power
to bring new skills to the table and improve marketing and customer relations through
my personality and ability to quickly adjust.
I have attached my resume and can be contacted via email at
haleykirstenwright@gmail.com or telephone at 859.312.7985.
Best,
Haley Wright

7. 7

8. 8
Press Release
Media Contact:
Haley Wright
HoldTime.Net
1-800-223-5150
hwright@holdtime.net
HoldTime.Net Respects Clients’ Holiday Traditions
HoldTime.Net builds Social Responsibility with Companies Wishes
In the year 2000, HoldTime.Net realized many of their clients had different views on
religion. For the company to demonstrate respect, HoldTime started to offer companies a
choice (Christmas or Holiday) for they’re on hold message systems. This gives the client a
choice of using the standard “Merry Christmas” or the more inclusive “Happy Holidays”,
since everyone celebrates the holidays with different traditions. The Christmas script includes
Christmas music and messages, such as “While you wait, we’d like to take the opportunity to
wish you a very Merry Christmas and happy new year!” The holiday script includes holiday
music along with messages that emphasize, “May your holiday season and new year be filled
with much happiness!” Each year after Halloween is over, HoldTime emails an application to
all current customers. The clients select which script they prefer and return the completed
form via email or fax. The option to select gave HoldTime more insight into our client’s
preference and clients have indicated appreciation for the ability to choose. Historically the
southern region company’s prefers the Christmas script and the Northern region prefers the
Holiday script. This holiday season, HoldTime is offering non-profit organizations
discounted rates so they can build their organization and grow while supporting non-profits
efforts to market in a cost-effective way. HoldTime.Net believes that churches, small local
businesses and local charities are an important part of our communities and wants to help
them thrive.
###

9. 9
Kentucky Kernel
Walking into one of the tallest buildings in downtown Lexington you see a huge
crowd waiting outside the door waiting to take the elevator to the 15th floor, there were
security guards at every corner. Guards letting only 10-15 people in at one time, people
started to become impatient. As soon as the guards let you in you take the elevator to
the 15th floor and it takes you to a dark club scene floor with a bar to the right and
another bar on the other side of the floor. Lights flickering everywhere giving it a more
concert feel. In the middle of the floor there was a stage with a DJ table towards the
back with girls and boys crowded all around it ready to see Gorilla Zoe. Before Gorilla
Zoe performed, Cameron Hardin, local DJ here in Lexington was the opener of the
concert. He started playing at 10:30pm and ended right before Gorilla Zoe was
supposed to perform around 12am. The famous rapper Gorilla Zoe wearing a UK jersey
with basketball player Andrew Harrison’s jersey number 5 performed 16 songs Friday
night. Wearing a couple big gold chains and jeans and sneakers, Gorilla Zoe was dressed
comfortable to say the least.
Cameron Magoon, senior, marketing and finance major here at the University of
Kentucky who is also apart of the Fraternity Delta Tau Delta worked with Frank Leggio
who is a senior at UK as well got Gorilla Zoe to come perform here in Lexington. Magoon
explained how Gorilla Zoe was around $5000 to get to come perform. Frank Leggio is
the one who booked the performance at the Chase Bank building downtown on the 15th
floor. The Chase bank has a venue on the 15th floor called “Tower on Main Event Centre”
that is purposely for parties and rehearsal dinners by appointment only. Cameron
Magoon reached out to every sorority and other UK students on campus telling them
about the concert. The tickets were $15 per person and there were VIP passes for
people to buy as well. Magoon says there were around 500 tickets sold which means the
fraternity made roughly around $7500 on tickets itself. I proceeded to ask Magoon
about what made him and Leggio get a hold of Gorilla Zoe. Magoon explained “ We are
an SEC school, we never get concerts from artists like other SEC schools do. So we
thought getting a rapper to come to our school would be a new thing to try out and see
how it goes”.

10. 10
After the concert people stayed around trying to get as many pictures as they
could with Gorilla Zoe. I asked a girl Alex Shepherd, junior, marketing major here at the
University of Kentucky who was waiting to take a picture if she thought the concert was
what she thought it was going to be like. “Being from Atlanta I have seen many concerts.
I thought the concert turned out pretty well for a fraternity to get it together! I was
surprised! I wish I had got the chance to see more of him but so many people were
trying to get in that I missed the first half of the concert” says Shepherd. She then
explained how her favorite part of the concert was when Gorilla Zoe led the C-A-T-S
chant towards the end of the night. Gorilla Zoe then tweeted “Shout out to #UK
#wildcats #bigbluenation” after the concert. Magoon said Gorilla Zoe was a success and
there will be more to come from the Delta Tau Delta fraternity.

11. 11
PRESS KIT
Presented by Presence Public Relations

12. 12
BACKGROUNDER
About the Company
L.L. Bean, Inc. has been a trusted source of reliable outdoor apparel and
equipment. Founded in 1912 by Leon Leonwood Bean, the company
began as one-man operation. Holding on to L.L. Bean’s belief with keeping
customers satisfied as a guiding principle, the company grew to a global
organization, with annual sales of $1.56 billion. The company headquarters
are in Freeport, Maine, just down the road from the original store where it
all began.
L.L. Bean reintroduced everyday free shipping to the US and Canada with
no minimum purchase and no end date in 2011. This keeps the tradition
that Leon Leonwood started in 1912 by offering all L.L. Bean products in
his catalog “postpaid”.
Products
L.L. Bean Signature line features a modern fit and updated style and includes
classic items from the company’s archives, such as the 1933 Chamois Shirt, the
Matinicus Rock Sweater and Bean’s Zipper Duffle. The Signature line is the most
popular line in the company.

13. 13
The Classic Bean Boot
It is the signature interpretation of a Maine tradition. L.L. Bean has paired the
waterproof L.L. Bean boot bottom with a distinctive black upper made from full-
grain leather. Lace-up eight eyelets, triple-stitched made in Maine. Fit is generous
to allow for thick socks in cold weather.
Outdoors Apparel
L.L. Bean product expertise is reinforced by a group of 1,300 independent field
testers (adults and kids) who help assure product quality and performance. The
company uses a combination of expertise and testing to enhance existing products
even though many are already considered “best in class” based on customer
feedback. McCormick explains we use our own products so that we have a better

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idea of how they are performing. This practice helps us identify better with our
customers experiences and needs.
Home Furnishings/Decor
L.L. Bean has a wide variety of home furnishings to offer. The home products are
located in the main L.L. Bean store in Maine. The store showcases L.L.Bean's
popular Home products, which include bedding, rugs, furniture, towels, cookware,
food and decorating accessories. The store also offers handcrafted, vintage, one-of-
a-kind items.
Company Expectations and Values
Business might differ from the way business was in 1912, but the philosophy
of the company has not changed. L.L. Bean president Chris McCormick
remains firm in his commitment to providing superior service and excellent
products. Each product is guaranteed to provide 100% satisfaction. In an
increasingly competitive industry, L.L. Bean still stands out as the
benchmark for customer service. Here at L.L. Bean employees are trained to
take the time each individual customer requires to feel valued whether
through mail, phone, email social media or in the stores. Every channel has
been built on the L.L. Bean values of honesty, quality, dependability and a
guarantee of 100% satisfaction. To make sure these values are met, L.L.
Bean’s customer satisfaction department operates out of three customer
contact centers in Maine, 24 hours a day, 365 days a year.

15. 15
People to Know
Chris McCormick
President and chief executive officer of L.L. Bean mail order, online and
retail company based in Freeport, Maine. Joined the company in 1983 as an
advertising manager and became president of the company in 2001.
Ken Kacere
Senior Vice President and General Manager of Retail of L.L. Bean after taking on
16 years with Bass & Co.
Chris Wilson
Senior Vice President of Direct Channel for L.L. Bean, Inc. Mr. Wilson has had a
lot of experience with L.L. Bean. Prior to L.L. Bean he worked with E Bags and
was with L.L. Bean for 17 years before that working in Japans Branch office.
L.L.’s Golden Rule
"Sell good merchandise at a reasonable profit, treat your customers like
human beings and they will always come back for more." - Leon
Leonwood

16. 16
PRESS RELEASE
Media Contact:
For Immediate Release
Carolyn Beem
L.L. Bean Inc.
207-552-6022
cbeem@llbean.com
L.L. Bean Newsroom Department
L.L. Bean Builds with Habitat for Humanity
Continual Company and Community Growth with Inspiring Service
Freeport, ME – Wednesday, August 26, 2015 – L. L. Bean proudly
announces its partnership with Habitat for Humanity. On September 5, 2015
L.L. Bean President and CEO, Chris McCormick will be cutting the ribbon at
10am sharp to begin an exciting event. L.L. Bean faculty members, local
college students and community members will be partaking in building a home
for a local family in need. This invitation is further extended to student
organizations that are interested in giving back to the Lexington, Kentucky
community.
L.L. Bean’s President and CEO, Chris McCormick says, “we are beyond
thrilled to dive into our adventure with Habitat for Humanity. I personally am
eager to meet our family and do all we can to make their future home
everything they need and more.”
Energy at L.L. Bean has been buzzing since the project timeline was proposed.
In the efforts of relieving a family’s distress for a comfortable living situation,
L.L. Bean is aiming to build an environmentally sound home. Also, L.L. Bean
proudly announces the home will be build in accordance with the Leadership in
Energy & Environmental Designs (LEED) standards. Not only will this offer a
way to decrease electric, heating and water bills, but also set the standard for
surrounding homes.

17. 17
~more~
L.L. Bean would like to offer you VIP access to our build. Due to the continual
process that is house build, your access will go on for several weeks; this
provides admittance to the various stages of the build. Along with your long-
term access, you are also welcome to one-on-one interviews with our CEO,
Chris McCormick. A member of Presence PR will easily set up photo
opportunities, interview and Q and A session times for any media wishing to do
so.
Senior Vice President of Direct Channel at L.L. Bean, Chris Wilson says, “we
see this build as an opportunity for service and social responsibility for L.L.
Bean. With L.L. Bean sponsoring this build, college students and community
members will freely benefit from the acts of service. Our faculty will have a
chance to connect with the community of Lexington and participate in an act of
selfless giving that is bigger than we know.”
L.L. Bean prides itself on building products that are made to last and
prioritizing our customer service. L.L. Bean plans to continue this work ethic
and demonstrate our values to consumers in this build.
Habitat for Humanity is a nonprofit, ecumenical Christian ministry that builds
with people in need regardless of race or religion. Habitat welcomes volunteers
and supporters from all backgrounds.
Habitat has more than 1,400 local affiliates in the United States and more than
70 national organizations around the world. Together, we have helped more
than 1 million families, representing 5 million people and improving their living
conditions since the founding in 1976.
###

18. 18

19. 19
Brand: JCPenney Campaign
Recommended Communication Technique #1: Advertising
All types of strategic communications can help a business grow. Whether it is a website
or a mobile app that spreads the word, as long as you get the message out to the public,
people will start to talk about the brand. One of the strategic communications that
would help JCPenney out with its image is advertising. This method is best for creating
and maintaining an image. It is critical for JCPenney to be remembered by the
consumers and to becoming a brand that everyone would want to shop at. This method
will also help point out the unique clothing lines and brand names JCPenney sells and
some consumers may not know of. This is why advertising will help because JCPenney
is suffering from an image problem and being forgotten about by consumers.
Recommended Communication Technique #2: Event Marketing
Event marketing is very important to the marketing success of JCPenney and the best
strategy would include an integrated approach using a themed event to attract
customers to come and check it out. This would allow name brand lines that JCPenney
sells to promote their best products in their line. There are many different types of
event marketing, but JCPenney would do best with a theme event that involved the
customers to where they can get great ideas and participate in games at the event. Since
Derby is coming up soon, a great example of a theme event JCPenney could have is “Off
To The Races” themed. This could also lead to social media if the event is a success.
Word will spread of how fun the event was and how popular it is. #JCPOffToTheRaces
would be a hash tag people could tweet if they came to the event. This event will attract
customers because well-known fashion icons would come and wear some of the
clothing JCPenney sells that people could wear or have as accessories to the derby.
Synthesis of Promotional Techniques:
These two promotional techniques will benefit JCPenney and their image and will
hopefully give people a new outlook for the brand and JCPenney will gain their loyal
customers back that they lost. The print advertising will really capture the target
markets (45-52 age women) attention because unlike now, it will show the variety of
clothing for all ages at a good price. People that age like to look at magazines and read,
so they will enjoy the print advertisement in a magazine or newspaper. The themed “Off
To The Races” event will show customers the flexibility the brand has and will give
customers an incentive on keep going back to JCPenney when a big event like Derby
comes up.

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EXECUTION #1: Print Advertising
Print advertising can catch any woman’s attention when relaxing on the couch looking
through a magazine. This ad will influence women to shop at JCPenney for the
spring/summer or events like Derby that is coming up.
Magazine Print Ad:

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EXECUTION #2: Event Marketing
People build through five lenses: emotion, reason, knowledge, personality and
experience. These are hard to address through logos, signage and just looking at social
media. To truly build a positive brand impression, it requires the building of trust and
relationships. With JCPenney having an event like this, it gives customers a chance to
see how JCPenney is improving their brand and really trying to reach out to their
consumers.
JCP Off To The Races Event Flyer:

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JAT 399 Summary
Over the past couple of months I have completed many duties during my
internship. These duties included, answering the phone, working with collections,
developing marketing plan and manage social media accounts. Some tasks I
encountered that were beyond of what I expected was getting inventory together for
promotional use and planning a newsletter that was made & designed by my self.
During this internship I learned the program Audacity that is editing software
that we use to edit our voice talent and music. . I first learned Audacity at HoldTime.Net,
but then I learned it in my website design class this semester as well, so I really got to
work on my editing skills that I believe will help me in the long run. Another software
that I learned was QuickBooks. This software is used for billing, which is a pretty
popular program used in big and small companies. During this semester I also managed
three social media platforms (Facebook, Pinterest, Google business) in a business
professional style. Managing a business social media is completely different than having
your own personal social media accounts, therefore it really helped me managing the
business social media accounts because I learned how to talk and advertise in a
business style.
This internship has given me so much knowledge about how not only the
business world works but how to talk to customers in a proper way, how to market a
business, and what it takes to keep marketing the business everyday (social media
updates, marketing pieces, promotional giveaways). Some strengths of my internship
experience are being able to freely do what I want with tasks I am given as well as being
able to wear comfortable clothes. Some weaknesses had to build social media platforms
and marketing pieces from scratch because they haven’t updated any of their marketing
tools in a while. These weaknesses can easily be corrected, it just takes time to make
marketing and promotional pieces for a business and use it in a creative way. Before
joining this internship, I wish I knew that the business would need many marketing
pieces because then I could have prepared myself of thinking of new and different
things I could help the business out with. I am not sure if I would recommend this
internship to a student with career interests similar to mine. This business would do
great with an actual marketing major or an advertising major. A student could do a lot
with this business and add potential promotional and marketing things that the
business could grow from.