Target Digital Strategy Presentaion

1. Target
Digital
Strategy
Haley Wendt

2. Big Idea:
 Increase online sales by 15% with the use of greater
advertisements on various platforms.
 The increase in sales will be accomplished by June
2018.
 Target audience: women ages 18-45

3. Social Media
 Improve advertisements on all social media platforms:
Facebook, Instagram, Twitter, and Snapchat
 Use the “My Story” option on Facebook to increase
awareness and promotions of online women’s
clothing.
 Integrate interactive ads within Instagram
 Make tweets on Twitter interactive and fun
 Create own Snapchat account

4. Website
 Include the word “RedCard” into their search engine
optimization.
 Instead of taking customer right to checkout online,
prompt them with a phrase like “Do you have a RedCard?
With a Redcard you receive more deals.”

5. Online Advertising
 Focus on display advertising with
Facebook and Instagram.
 Target women on Facebook and
Instagram
 Use Instagram to promote
the mobile app.

6. Inbound
 Have customers engage in polls within Facebook.
 Tie polls into boosting online sales, winning poll gets a
reward
 Send out a get to know you email.

7. Mobile
 Spend a great amount of the budget on increasing
advertising for their mobile app.
 Make consumers aware of the benefits

8. KPI
 Expected Timeline – increase online sales by 15% by
the end of June 2018 (starting June 2017)
 Steady increase with a large number of sales within
the November and December months.
 $50 million on the increase of advertisements

9. “More to Love: The Target
Mobile App”
 https://www.youtube.com/watch?v=CsFpLUf6vsA

10. Conclusion
 Target is doing great, but they can be
fantastic
 Mastering social media platforms is
the key to success in today’s world.
 Keep advertising for the online store
and app.