2. How has P&G’s marketing strategy evolved over the years?
3. Hypothesis
P&G’s marketing strategy has tried to focus on the unmet consumer needs and has
exploited the seemingly endless resources of the company to drive its marketing
campaign.
36. Hypothesis
Integrating new technology in an attempt
to gain more hand on data on consumers and give more
and more inputs
to improve design,induce innovation & boost production.
45. 1.Word of mouth: Vocal Point Program
1.6,00,000 women shared with peers.
2.P&G understood that
“the most powerful form of marketing is an advocacy message from a trusted friend.
46. 2.Renewed focus
Integrating new technologies in an attempt to gain more hard data on consumers
dovetailed with P&G’s culture of performance driven products,as the firm leveraged
new and innovative ways to learn directly from consumers,while also building the
opportunity to create more direct,one to one relationships with the target audience.
47. Reduced costs: Pampers
a.Postwar baby boom, led to a market segment of diapers.
b.Good market research product launch marketing inputs
affordable to large no of customers
manufacturing costs were reduced.
48. Thank you
These slides were prepared by Bhaveen Kumar,NIT GOA
as part of a marketing management internship
under Prof.Sameer Mathur,IIML.
Editor's Notes
Ever wondered which is that one company which produces the line of products ranging from tide&ariel to gillete to duracel well yes its none other than P&G
1/2
P&G’s cincinnati headquarters faux home
Add a picture
Points a and b can be followed by an arrow
Show a photo of clumsy assembly of various p&g llogos
Thank you moms in the background
Show the big and small boxes we thought of
Soaps
Show a picture where there is an old tv set and then new gadgets which people use today!
Show one of the t-shirts as pictures “Loads of hope” Katrina tide campaign
Show the loop how marketing is completing the loop