Viral Marketing Analysis

1. DREAM CRAZIER – NIKE
Hala Shihabeddin

3. WHY THIS POST?
• Nike and Serena Williams teamed up to create a new campaign “ Dream
Crazier” targeting women to help them achieve their dreams.
• 30 years ago Nike started the slogan Just Do It., and till this day we hear
people use it on a daily basis.
• The Dream Crazier campaign is going to encourage people to chase
after their dreams.
• Being a female made me connect to this campaign, and respect Nike.

4. TYPE OF ”BUZZ” CREATED
 Positive impact.
 Inspirational to both females
and males.
 Sales risen.

5. ANALYSIS
• Dream crazier was launched during the Oscars and right after went viral.
Just one day passed, and the commercial had over 6 million views on
YouTube and more than 28 million on Twitter.
• Their ad was being described as empowering and worth watching.
• Reason why the story went viral is because Nike has always promoted
and strived for the inclusion of all genders, nationalities, religions and
races into sports, compared to other similar companies.

6. ANALYSIS

7. SOCIAL MEDIA MARKETING
IMPLICATIONS
• Most responses to this ad. were positive
• Marketers should learn from this ad. that in order to get the internet
talking you need to provide an ad equally across the social platforms
that best compliments your audience.
• After that everyone else will be doing the talking!

8. YOUTUBE VIDEO
• https://www.youtube.com/watch?v=5rqOM3hJQ2o

9. CONCLUSION
• The reaction this commercial received was more positive than negative,
which demonstrated that is was am eye opener for many.
• Serena Williams received many positive comebacks from this ad.
• Nike was able to take something negative and address it to the world in
a simple advertisemnt.