The document outlines the business plan for an e-commerce shoe company called Wall Street Shoes. It discusses the business model, which involves customizing handmade shoes. It also covers the website development using themes like WooCommerce, revenue model from customer purchases, target market of upper/middle class individuals, and marketing strategies using social media. Payment options including bank transfer and cash on delivery are provided.
3. Our Business Model
Hand made Shoe selling business
Facility of customization in color, heel,
inner stuff.
Our business model type is B2C.
4. Our Revenue Model
We will earn revenue against purchase
made by customer.
A shared profit between us and our shoe
maker
Revenue depends on each item
purchased.
5. Website development
Theme
We have used pro business theme.
Woo commerce
Used for adding products
Used for adding products attributes and
categories.
Also used for selecting currency and
check out option for payment.
7. Website
Development(cont)
Next Script Social Network auto poster
Help us to post new product
automatically to social media fan page
Currently only linked to facebook.
8. Our target Market
Our target market is Upper and Middle
class such as
Employees
university going
business class people
9. How we value our
customer
We are providing value through
customization
Color customization in
Suede
leather
10. How we value our
customer
Heel customization
Horseman heel,
Roper heel
Futurity heel
Riding heel
11. How we value our
customer
Material customization
Textile
Synthetic
12. SWOT Analysis
Strength of our Business:
First online shoe customization facility
Feasible mode of payments
More stylish and quality products as
compare to our competitors
13. SWOT Analysis (Cont.)
Weakness of our Business:
Low profit margin
Currently having few categories
14. SWOT Analysis (Cont.)
Opportunities of our Business:
Due to social media increase in internet
users
Starters to shoe customization trend in
Pakistan
15. SWOT Analysis (Cont.)
Threats to our Business:
Increase in online shoe business shop
Threat of competitor entering in online
business.
16. Our Suppliers
Contract with Hand made shoes shop
Located in Islamabad I-8.
We will forward our customer order to
them once completed then delivered.
17. Our Marketing Strategies
Through Social media (fan page)
Planning to link with other Social media
as well
Also planning on promoting to
Other website
Print media
Radio adds
18. Keeping tack of our
customers
Once purchased made by customer
We will notify them through email about
New Offers
Discounts
Hit products.
19. Product Purchase Cycle
1.Browse through
over different
products
2.Choose your
desired
customization for
your product
3.Enter your detail
and select method
of payment and
complete your other
required information.
4.Wait for
confirmation call of
your order
5.Sit back and
wait for your order.
20. Payment Options
Direct Bank Transfer
One of easy way of transferring money
We will provide company bank account
Customer can transfer from their to our bank
account online.
21. Payment Options (Cont)
Cash on delivery
Customer can pay on delivery
If amount is 3000 their will be no advance payment
If amount is more then 3000 they have to pay
advance payment
22. Customer Care
Replace warranty
if order found faulty in 1 week time period will be
replaced with new one
Customer loyalty
Will issue bonus coupons
Result in more purchase