Event-driven Business: How Leading Companies are Adopting Streaming Strategies

IT & DATA MANAGEMENT RESEARCH, INDUSTRY
ANALYSIS & CONSULTING
Event-driven Business: How Leading Companies
are Adopting Streaming Strategies
John Santaferraro
Research Director
Enterprise Management Associates
Lyndon Hedderly
Director Customer Solutions
Confluent

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Slide 2 © 2018 Enterprise Management Associates, Inc.
• Event-driven Business: How Leading Companies are Adopting
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Featured Speakers
John Santaferraro, Research Director, EMA
John is the research director for analytics, business intelligence, and data management
at EMA. He has 23 years of experience in data and analytics, from startups to executive
positions at Fortune 50 companies. His deep understanding of the industry comes from
years of leadership in implementation, product and marketing organizations, along with
multiple big data imagineering efforts for finance, communications, retail, manufacturing,
healthcare, events, oil and gas, and utilities.
Lyndon Hedderly, Director Customer Solutions, Confluent
Lyndon helps organizations model how digital, and specifically how fast data can
enable new business models and improve company performance. Prior to joining
Confluent, Lyndon was a director of digital strategy at Acquia, head of customer
success at Centrix—a U.K. digital start-up—and an IT strategist and enterprise
architect at Accenture. Lyndon holds an MSc in Neuroscience incl. Neural Networks &
AI, from Oxford University.

Logistics for Today’s Webinar
An archived version of the event recording will be
available at www.enterprisemanagement.com
• Log questions in the chat panel located on the lower
left-hand corner of your screen
• Questions will be addressed during the Q&A session
of the event
QUESTIONS
EVENT RECORDING
A PDF of the speaker slides will be distributed
to all attendees
PDF SLIDES

Agenda
• Adopting Streaming is a Strategic Decision
• Organizations are Using Real-time Streaming for Their Applications
• Roadblocks for Streaming Data are Evolving
• Streaming Data is Driving Competitive Advantage
• Examples of Real World Customer Implementations
• Question and Answer

Event-Driven Business
How to stay on top of the flow of data

Three Trends Driving Streaming Platform Adoption
Mobile Machine
Learning
Internet of
Things
Microservices
1. The digital revolution, including
increased connectivity & IoT
2. Increased automation, incl. the
web, machine learning and AI
3. An overall improvement in underlying technology

Streaming
data platforms
jump to the #1
position
in the EMA
Hybrid Data
Ecosystem

Streaming takes
the #1 position
for the use of big
data platforms.

Stream Data is
The Faster the Better
Big Data was
The More the Better
ValueofData
Volume of Data
ValueofData
Age of Data
The value of data is related to time, not just volume.

Adopting Streaming is a Strategic Decision

14C K O 2 0 1 8 J U L Y
Business Value per Use Case
Improve
Customer
Experience
(CX)
Increase
Revenue
(make money)
Business
Value
Decrease
Costs
(save money)
Core Business
Platform
Increase
Operational
Efficiency
Migrate to
Cloud
Mitigate Risk
(protect money)
Key Drivers
Strategic Objectives
(sample)
Fraud
Detection
IoT sensor
ingestion
Digital
replatforming/
Mainframe Offload
ConnectedCar: Navigation& improvedin-
car experience: Audi
Customer 360
Simplifying Omni-channel Retail at Scale:
Target
Faster transactional
processing / analysis
incl. Machine Learning / AI
Mainframe Offload: RBC
Microservices
Architecture
Online Fraud Detection
Online Security
(syslog, log aggregation,
Splunk replacement)
Middleware
replacement
Regulatory
Digital
Transformation
Application Modernization: Multiple
Examples
Website / Core
Operations
(Central NervousSystem)
The [Silicon Valley] Digital Natives;
LinkedIn,Netflix,Uber, Yelp...
PredictiveMaintenance: Audi
Streaming Platform in a regulated
environment(e.g. Electronic Medical
Records): Celmatix
Real-time app
updates
Real Time Streaming Platform for
Communicationsand Beyond: CapitalOne
DeveloperVelocity - Building Stateful
Financial Applications with Kafka Streams:
FundingCircle
Detect Fraud & Prevent Fraud in Real Time:
PayPal
Kafka as a Service- A Tale of Security and
Multi-Tenancy: Apple
Example Use Cases
$↑
$↓
$↔
How Apache Kafka® and
Confluent support example use
cases to enable
strategic objectives
and drive
business
value.

Organizations are Using Real-time
Streaming for Their Applications

Event-Streaming Maturity Model / Adoption Journey
Pre-Streaming
Streaming
Awareness and
Pilot
Early Production
Streaming
Mission
Critical,
Integrated
Streaming
Global
Streaming
Central
Nervous System
Customers realise varying
levels of business value,
depending on where
they are on their
adoption journey
(event-streaming
maturity)

Roadblocks for Streaming Data are Evolving

The Confluent Streaming Platform

Streaming Data is Driving
Competitive Advantage

Confluent’s Streaming Discovery
Every customer is unique. The Streaming Discovery is simply a structured discovery process
designed to understand the customer and create tailored recommendations around
implementing an event-streaming platform and increasing value

Examples of Real-world Customer
Implementations

Adoption in Silicon Valley

Adoption in Enterprises

Real-time Event Streaming in the Automotive Industry

Financial Services: RBC

Retail

ANALYSIS & CONSULTING© 2018 Enterprise Management Associates, Inc.
1. Adopt streaming data
now to create and
sustain competitive
advantage.
2. Target streaming
projects based on
business value
creation.
3. Define a roadmap that
makes streaming core
to your business
strategy.
Where to go from here?

3232
Thank You
To learn more, visit us at www.confluent.io
@confluentinc www.confluent.io/blog In/confluent

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