2. Ultimate Rugby is one of the only
applications of its kind which provides
comprehensive and in depth content on
rugby’s top tier nations, leagues, players
and matches.
It provides its users with real time scoring
and commentary for the major
professional competitions from around
the globe along with up to date breaking
news.
Other ancillary features include ticket
purchasing, match betting odds and
video highlights. Expanding to include
grassroots scoring and 7s rugby in
September 2014
Who Is Ultimate Rugby

3.  Covers all Tier 1 Rugby
Worldwide. Global App
 Seemless Transistion across
all Leagues , Players and
Clubs
 1st Mover Advantage
 Support from Leading Clubs
and Players
 Successful Advertising
Campaigns with Heineken,
O2, Jameson, Under
Armour, Toyota
 Partnership with IRPA
 De Facto Rugby App
The Ultimate Rugby App

4. Ultimate Stats
 Content and Data is relevant
and useful
 Push Notifications increasing
interaction
 73 000+ Downloads in South
Africa and growing
 14% of Global Downloads
 Match Chat is Social and
Engaging
 Appeals to more than the
‘Die Hard’ Rugby Fan
 Expanding to include grass
roots rugby and schools
rugby which will extend our
reach
14%
60% 40%
600 000
DOWNLOADS GLOBALLY
10 Million
SCREEN VIEWS A MONTH
2 500
PLAYER PAGES

5. Sample of Favourited Teams and League’s
(Receive Notification’s)
 92 154 Ireland
 90 941 England
 45 650 South Africa
 54 701 New Zealand
 67 816 Super XV
 17 083 Harlequins
 17 129 Sharks
 16 598 Stormers
 11 679 Bulls
 84 623 6 Nations
 80 387 Heineken Cup
 53 715 Leinster Rugby

6. Branding
Splash screen
• Splash screen
Message can be
updated to show
new content
Home Screen
• First screen opened
and most viewed
• Pop-up banners
showing new videos
and competitions
Player Pages
• Branding on Players
Pages pages
• Fan chat can be
initiated through
these
Favourites Tab
• Rugby presence in
favourites
• Will appear on the
favourites tab for all
English fans

7. Match Branding
• 2000 plus games
• Headline Ad on Match Home Page
• Win with Brand on Home Page
• Branded Wallpaper
• Banner Ad’s on all 6 Match Pages

8. Tournament Branding
 18 Profesional Tournaments
 Bespoke Home Page Branding
 600 x 200 banner
 Powered By Branding on all 4
League Pages
 Home
 Tables
 Fixtures
 Twitter
 League Banners on
 600 x 100 calls to action

9. Creative Specs
Popup Banner
(home, news, player, team)
640x100
320x480
(older than iPhone 4)
Splash Screen
640x1136 (iPhone 5)
640x960 (iPhone 4/4s)
320x480
(older than iPhone 4)
Match Page Advert
640xVariable Height
Small strip (powered by) on leagues and teams
640x50

10. Push Notifications – Match Home Page - Data
Collection and Social Media Branding
• Push Notifications directly to fans
– 3 Sponsored per Match
• Opens in the Match Home Page
• Call to action and branding opportunities
• User data can be obtained through prize
offers
• Incentives for entering data
• Sponsored Facebook check-ins

11. Fan Engagement
@Home
Feel Part of the
Action
@Match
Get Tailored
Offers
With Friends
Check-in/interact
Fans Interact with Content, Players and Other Fans

13. Heineken Slides

15. O2 Sponsorship Irish Team

16. Example of Lexus Campaign

17. Sponsorship Rates & Packages
Period Impressions CPM Rate Card Rate
1 Month 2 477 901 R 40 R 100 000
3 Months 7 433 703 R 30 R 75 000
6 Months 14 867 406 R 25 R 65 000

18. Thank you.
For Further information contact
ross.smith@habarimedia.com