The document is a 2014/2015 rate card for The Hub, South Africa's largest online cycling community website. It summarizes The Hub's audience of over 100,000 monthly unique visitors, mostly male cyclists between 25-50 years old with high incomes. The rate card provides advertising placement and pricing details, including banner ads starting at R120 CPM and premium section takeovers costing up to R15,000. It also lists The Hub's web traffic statistics to showcase engagement opportunities for advertisers.

1. 2014 / 2015 RATE CARD
Founded in 2004, The Hub is South Africa’s online cycling community. Cyclists can stay up-to-date and informed about cycling news & events, buy & sell cycling gear, get advice on anything from new purchases to technical problems and connect with
like-minded individuals.
The Hub attracts an average of 100 000 unique monthly visitors with over 45 000 registered users and climbing. In a rapidly growing cycling and mountain biking market, The Hub has established its presence as the foremost digital destination for cyclists in South Africa.
Buy & Sell bikes and equipment in our trusted classifieds section.
Get technical advice and training tips from the pros and fellow enthusiasts.
Stay informed about upcoming events, keep tabs on local and international news.
Research products and user opinions to inform your next cycling purchase.
Connect with riding groups in your area, discover new routes and trails.
Share your cycling experiences, new bikes, projects and general banter.
Who is your average hubber?
72%
65%
65%
80%
65%
77%
male
25 – 50 years old
earn R20 000+ pm
have a tertiary education
married/partnered
speak English
LSM 8 – 10
Use the web for email (92%), banking (81%), research (71%), news (69%), social networking (66%) and shopping (56%)
72%
28%
Monthly household income
3.97%
2.21%
10.74%
14.75%
11.03%
8.75%
11.3%
19.2%
2.53%
Up to R5 999
R6 000 – R8 999
R9 000 – R11 999
R12 000 – R19 999
R20 000 – R29 999
R30 000 – R39 999
R40 000 – R49 999
R50 000 – R69 999
R70 000 +
Gauteng 45%
KwaZulu-Natal
10%
Western Cape 30%
Free State
3%
Eastern Cape 5%

2. About Habari Media
Established in 2004, Habari Media is a dynamic and award-winning multi-media sales company with a core focus in digital, offering advertisers exclusive access to a wide selection of premium brands throughout the continent. For the last 10 years Habari Media has provided their partner platforms with local presence and up-to the-minute market insights, whilst providing advertisers with superior service and support.
Contact details
CPT T: +27 21 487 9100 JHB T: +27 11 xxx xxxx (tbc)
E: info@habarimedia.com W: www.habarimedia.com
PLACEMENT
BANNER SIZE
CPM
Leaderboard top
Island left
Half page (middle left)
Small rectangle
Mobile site
728 x 90
300 x 250
300 600
300 100
320 50
R200
R200
R220
R120
R120
SECTION
RATE
Home page
News
Forums
Classifieds
Events
R15 000
R1 000
R15 000
R15 000
R1 000
TAKEOVER OPTIONS
OPPORTUNITIES
BANNER OPTIONS
4 070 571
page views
100 338
unique browsers
9.29
average page views
11:11
average visit duration
ENGAGEMENT