Scg สมบูรณ์

1
Siam Cement Group
Submitted to
Mr. Ryan Faderogaya
Submitted by
Mr. Nawapon Looksen 115710509098-6
Ms. Wariya maimansomsuk 115710509100-0
Mr. Surin chuaybunchoo 115710509103-4
Ms.pawarisa kraichinda 115710509104-2
Ms. Suparut Srisawang 115710509106-7
Ms. Vipawan Chatarak 115710509121-6
Ms.Intu-on Intarasombat 115710509127-3
Mr. Pichit Bialiam 115710509128-1
Ms. Chanyanuch Saesow 115710509131-5
Ms. Bunpitak Armjaroen 11571050132-3
This report is a part of English for Business Correspondence
2nd
semester, 2016
Faculty of Business Administration
Rajamangkala University of Technology Thanyaburi

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Table of Contents
List of Illustrations 1
Table of Contents 2
Executive Summary 3
Determining SCG Group Industry 5
The Purpose 6
The Problem 7
Scope of Analysis 9
Delimitations 10
Limitations 11
Definitions of terms 12
How the Study was Conducted 13
Data Secondary 14
Data Analysis 29
What the Study Revealed 44
Summary 45
Conclusion 46
Reference 47

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Executive Summary
SCG is a leading business group in the region is committed to conducting its business in
accordance with corporate governance and the principles of sustainable development throughout
the 100- cement. Building materials in developing countries at that time. Later expanded year
SCG is starting from the Royal Decree of His Majesty King. Tiara 6 when King Rama IV, 2456
to manufacture continuously. And the progress of the order since its founding Cement Thailand
has diversified under the Siam Cement Group (SCG) to meet the needs of the economic growth
of Thailand in the establishment and participation in a new industry. As the technology and
market demand guarantee. SCG relentless in organizational development and employee, which
will help drive innovation in products, services, processes and business models to create higher
value and meet the needs of all. Related party Marketing Strategy of the SCG. To consumer
demand rather than the quality. Living Benefits and design
SCG Found that consumer today demand for products that help conserve natural resources. And
last for long to help preserve the global environment for generations to come. The Human Value
Marketing strategy will focus on both internal and external collaborations. Together innovation
through the Co-creation process aimed to educate the staff. So that all business together, driving
new markets. Creates products and services to consumers, will continue to lead the market value
for today and tomorrow for everyone. SCG is committed to the business leaders of ASEAN as
well as the model's role in governance and sustainable development in SCG as a giant of
Thailand is the number one road Cement. Thailand Bang Sue, Bangkok 10800. The country
branches in 22 countries, with business address in the fourth was
SCG Sheen apartment building products
• SCG Chemicals
• SCG page Gate Aging
• SCG investment
Operations. Its ideology is good business is subject to the oversight of the accuracy and fairness
so that executives and employees strictly adhere to the ideology of the business. And ideological
work is

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1. Entrenched in fairness
2. Focus on Excellence
3. Believes in the value of work
4. Concern for Social Responsibility
SCG is one of the leading companies. The Top 10 and is regarded as a successful and expanding
to 22 countries around the world. We are very much interested in research about the company
SCG.

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Determining SCG Group Industry
The company is founded. It must take into consideration factors in many ways. Both
sides created good and bad for the company. In the company of SCG, then take this into account
as well, SCG Group, a leading company that is geared towards the Asean leaders. And
preparation for global competitiveness SCG. The leading company in the region that operates
over 100 years, according to the guidelines of sustainable development. Under good corporate
governance. Through learning to adapt and develop in all aspects. To overcome crisis and
changes to the SCG. Starting from the Royal Decree of His Majesty King Rama VI in 2456 when
6 for cement production. Building materials in the development of the country at that time. Later
expanded continuously. And progress by order currently consists of three main businesses, SCG
Cement - Construction products, SCG Paper, SCG Chemicals
Period 100 years ago SCG develop unceasingly the innovation side. Service workflow
and business model to add value and meet the needs of all parties involved, but also to create
prosperity for the communities in which it operates. And become the master organization. The
Sustainable Development in the ASEAN Award from HRH Princess Maha Chakri Sirindhorn of
Thailand. Chakri Sirindhorn Thailand Corporate Excellence Awards 2013from Thailand
Management Association. Together with the Institute of Business Administration of
Chulalongkorn University's Sasin underlying corporate sustainability has been ranked as one of
the world (Industry Leader) in the building materials industry. (Construction Materials) 4
consecutive years (2011-2014 years), the Down Jones Sustainability Indices or DJSI assessment
of Robeco Sustainable Asset Management (RobecoSAM) and SCG among the highest rated
(Gold Class) 7 consecutive years. (Years 2008-2014)
All of the above suggests that the SCG is a large and very stable. Make the determination
on the part of the company. The purpose of the company to guide the company to move forward
efficiently and in accordance with established goals. The place to be beneficial to the company.
In terms of the problems that the company was considering the SCG this is huge. The impact of
the problem; No matter how big or how small. It may be a result of the crisis that will cause a
fuss. And damage Cause the Company in the future.

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The Purpose
A good business will be subject to the control properties, accuracy and fairness, therefore,
the Board of management and employees at all levels, SCG, so hold and follow the ideology is in
business.
1. Focus on fairness.
Those involved with the SCG. Whether users, shareholders, business partners. Those who
do business with employees must be treated fairly. While business or work with SCG
2. The commitment to excellence.
Aim intends to do all we can to achieve results in a better way by always striving to do
business well. At the same time, it can try to find the guidelines. The development of excellence
and continuously all the time.
3. Beliefin the value of people.
Value of employees, and they are considered the most valuable treasure trying to refine
the personnel have the knowledge, ability and honesty, cooperation and development, training,
welfare and care with reasonable yields.
4. Concernfor socialresponsibility.
That is the intention. With regard to business functions. And responsibility towards the
nation and society is important to behave as good citizens contributing to society. And all
communities SCG, Operate.

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The Problem
SCG Company has four major businesses include
1. SCG Cement-Building Materials Leading manufacturer and distributor of cement.
And a full range of building materials, including cement, concrete, ready-mixed concrete.
Concrete products White cements refractory products roof. Ceramic tiles Panels and wall paving,
sanitary block insulation. The distribution business. Through a network of dealers and retailers.
The logistics business was responsible for Transport. Distribution and warehousing the
information systems and technology. Including, business, international trade, with a network
covering all continents around the world.
Including common problems. Economic factors For example, during an economic
downturn. Thus creating the real estate decline. Affect the company are tremendous. The
company must find a way to solve the crisis is going to be. A factor in politics. Thailand is a
change of government affect stability. Allow foreigners to give confidence to the Company of
Thailand. This is a factor that can’t be controlled.
2. SCG Chemicals Business production and distribution integrated chemicals since initially
include olefins's intermediate include styrene monomer, PTA, and MMA was and downstream,
including plastic main four types of polyester PTT Minneapolis Post. The Prime lean polyvinyl
chloride, and Polystyrene. The major manufacturers of the country. And a leading producer in
the Asia Pacific region.
Including common problems. The factors in studying. The personnel who will work on
this a little because the study of Thailand if the country is still very backward. Economic factors
For example Tors of the economic problems in the event of an economic downturn. To make
orders in its decline. Reap the Company SCG The production of precursors for the production of
plastics. If not, the introduction of plastic used. The order is not a substrate for the production of
political factors. Is the packaging Ban conscious environment, even more so the law in campaign
packaging is very strict, which sometimes may affect the cost of the operation.
3 SCG Packaging offer goods and services. To meet the various needs of clients, such as
packaging, paper, Flexible Packaging, Food Safety Packaging, Printing Technology Preprint and
Offset We also offer various services. That will enhance value for customers and makes it even
more comfortable as Inspired Studio design center and product development services. Since
counseling the design and production of graphics. Creative and commercial space with a
professional team. To help provide answers to the above restrictions. To customers both at home
and abroad in the ASEAN.
Common problems include. Economic factors, such as a grilled Swiss international
financial crisis affecting the operation of the global. Social factors. Each country is different, so
the packaging of each country are not the same, resulting in a sound passing waves, because
some countries currently differ.

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4. SCG Investment SCG Investment care of. Investment in the business of SCG, which most
companies in this group. A joint venture with leading international brands such as Kubota,
Yamato Kogyo, Aisin Takaoka Group, Nippon Steel, Toyota Motor, Michelin, Hayes Lemmerz
International, and also takes care of business industrial land with Hemaraj Development.
Obstacles or problems of SCG that. It happens very rarely because it is the parent
company of SCG and stability. But there are also problems of external factors to affect the
economy, companies such as the economy, the financial world. Which will affect all companies,
whether big or small, global political coup in the past. Causing a huge impact on the company
because the company SCG, SCG is one of Thailand's genuine. As a result, the view of
foreigners. Thailand is unlikely that the Company's joint venture or a joint stock company with
the causes affecting the SCG.

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Scope of the Analysis
SCG Cement-Building Materials
SCG Cement-Building Materials focuses on the production and distribution of cement.
Products and Materials Well to focus on customer service facilities. And there are many products
to choose from the leaders of ASEAN Import - export quality products in the region.
SCG Chemicals
SCG Chemicals Make the production and distribution of a wide variety of chemical
quality. Modern technology has a high safety and environmental consideration as a principle.
Want to become the country's major producers, and lead production in the Asia Pacific region
SCG Packaging
SCG packaging is a new innovative way with a wide range of goods and services, both in
its appearance and color, the material is durable and strong standards. Taking into consideration
also the environmentally friendly is very simple. It also takes into account the environmental
friendly as well. To avoid environmental impacts. Reduce resource consumption. And help
reduce global warming as well.
SCG Investment
SCG Investment oversees investments in various businesses. Through joint ventures with
foreign companies more. And is another way that makes the SCG expansion into global markets
more easily.
SCG's work aims to compete in both domestic and global markets. The production and
product quality, reliability, safety and development of products, all the time. By deploying new
technologies, access to the modern economy, catch up social, political and environmental
friendly, sustainable so that it is recognized by consumers.

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Delimitation
SCG Cement-Building Materials
SCG Cement-Building Materials roofing manufacturer started from the SCG Decorative
goods, construction materials and various types of ceramic sanitary ware, tiles, roof, contains the
product faucet. Paving blocks, insulation and water tank because of the need to cover as many
customers. Affiliates are located in Saraburi, Nakhonsithammarat province and Lampang
province, which is located in the North. The Central and south region with affiliates scattered in
many regions to ease the movement of goods and transport. And buyers of goods and increases
the number of customers more.
SCG Chemicals
SCG Chemicals manufactures and sells integrated. Since initially include olefins
intermediate include styrene monomer PTA's and MD's. And downstream polymers are four
main types of PTT polyester polypropylene and poly vinyl chloride and polystyrene. Products
are diversified because they want to target specific customers. The chemicals used by the
company is the main company of SCG Chemicals Co., Ltd. headquarters located in No. 1 Road
Siam Cement Thailand Sue Bangkok 10800, affiliates and locations distributed in Thailand. To
be easy to transport and access to customers in different provinces.
SCG Packaging
SCG Packaging is a manufacturer and distributor of paper products integrated in the
Thailand. Consisting of pulp Printing & Writing Paper and packaging industry to serve the need
for paper and packaging, which are many companies that need packaging SCG has established
SCG Packaging up and has extended its affiliates to the provinces so close to sources of raw
materials and easy to transport.
SCG Investment
SCG Investment Company Cement Thailand Holdings oversees the investment of the
SCG, which most companies in this group is a joint venture with leading companies in various
countries and also take care of business industrial land with Hemaraj Development due. The joint
venture SCG many chose to open up to provide care in the stability and sustainability.
SCG business they have the scope or the limits that differ depending on whether you
want to penetrate the group customer group which is suitable for any location that is close to the
source material and easy distribution to customers.

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Limitation
SCG cement building products
At the SCG, cement construction products before sending them to the consumer together
with the goods. If the product is a small item or goods made to the consumer himself, it does not
require a license. But if the company needs to do is to send the goods to consumers and use a
long delivery time, such as creating a large building or condominium, the consumer will be
required to show permits from the Government in order to guarantee that it can be done through
inspection and construction.
SCG Chemical
SCG Chemical Company is researching to create a product or related chemicals. The
company must have a permit from the government. To ensure that research or create a product is
safe and does not adversely affect the environment. To be able to conduct research or make
products.
SCG Packaging
In SCG package aging in appearance, color and materials used are a standard, durable
and strong. To meet the needs of customers. It also takes into account the environmental friendly
as well. To avoid environmental impacts. Reduce resource consumption. And help reduce global
warming as well.
SCG Investment
The SCG investment is another channel into the expansion of the company and has made
the SCG Joint Stock Company with many foreign companies investing SCG consideration and
respect for the law. Prohibit the foreign companies invested more than 49% so as not to affect the
economy of the country.

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Definitions of terms
Vocabulary Definitions of terms
Building materials Building materials used in the purpose for construction. Related
to the living of human beings created by humans, including
architectural event group was created. Building materials have a
variety of the materials from the soil to the metal, plastic or glass.
Material discrimination in many aspects, whether the structure of
objects, purposes, often mean parts products. For use in specific
and may refer to different types of material, such as pile can
mean the pile concrete piles of wood or steel poles. Even today
there are spot to the relationship of the building materials and the
environment. There are several organizations that divide,
separate out the material recycle
Cement Cement is a powder derived from calcium carbonate from
limestone and shale or clay to mix them up and burnt at a
temperature of 1400 -1600 ° C. The heat reacts with the chemical
raw material into clinker, which helps hold. Coordinate Then the
ground with gypsum to improve strength into a powder. When
mixed with water, sand, stone and cement that will hold and
quick dry materials acts binder resistant to the environment and
are used in the construction of houses. Concrete roads and
bridges There are many types of cement Each category has
different components depending on the implementation.
Chemicals Chemicals are a science that studies on the matter, the ability of
information processing of the matter. And interaction with the
energy and matter together. Due to a variety of substances. Most
of which are in the form of an atom. The chemist is often studied
the structure, properties, and arrangement of atoms to gather a
molecule such as gas, metal, or crystal. The present chemistry
has stated that the structure of substances in atomic level is a
determinant of natural kinds
Investment The investment means that the money collected to generate a
higher return than current savings. To get a return on their money
in the future. Investors believe the Cash return on equity
increased to get that night. Will be able to compensate for time,
inflation And the risk of potential cost-effectively. Or it can be
said that The investment is saved in order to get more returns.
The risk will increase as well. So investing You need to carefully

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consider And identify the relevant information as well. In order
to get the returns as expected and. To reduce the risk of the
investment.
Packaging Packaging refers to the science. And the art is used for packaging
products using the latest technologies and cause damage to the
environment. And packaging must protect the goods in good
condition from the manufacturer to the customer without being
damaged. The packaging is to have the cost of production is too
high
How the study was conducted
1. Choose a topic in education.
2. Define the purpose and scope
3. Education, data collection and implementation of this project will study the results of
their research via the Internet. Books, magazines and employees directly.
4. Verify the accuracy of the information. And the neatness of the report In order to give
readers a better understanding. Company SCG as well
5. Division operation is in the nature of the duties of each party is assigned. Sharing
research data, then each of the research. Can be collected And sorted in the end To
organize data
6. The data acquired Come to think, analyze, understand and use language that is easily
understood. To facilitate the implementation of the next stage.
7. Operating results

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Data Secondary
Equity
The law of the country. Shareholders are not required to pay the entire share capital in
time. You can pay at least the minimum before 25% of the funds that investors pay so soon. You
will pay all or part of the payments referred to as "capital".
Company Highlights (Table)
(Unit: M. Baht)
Equity
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
2,292.24 2,434.82 2,464.31 2,354.14
Company Highlights (Graph)
From the above it can be seen that in the years 2012 - 2015 found that in the majority of
the shareholders has increased at an average annual 20.63% to approximately 20.63 million baht
(20,630,000)

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Earnings per share
Is the ratio of net earnings per share or the share on average for each share of stock
company, Demonstrate the company is compared to the amount of all share. Can be calculated
by the net around the 12 last month is set then divided by the holders of shares.
EPS
(Earnings
per share)
2012 2013 2014 2015
0.28 0.33 0.23 0.06
From the above data, it can be seen that in the year 2012 – 2015, found that in equity the
average annual decrease rate of 33.33% of the approximately million baht. (73,333)
+0.05 %
Increased=50
,000THB
.jhu-0.1%
Decreased=1
00,000THB
.jhu-0.17%
Decreased=1
70,000THB

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Net Profit
The increase in equity of the business. Earnings do not mean cash or other assets, but net
profit derived from the sum of all transactions involving equity.
Net Profit
(Loss)(M.Unit)
2012 2013 2014 2015
2.7078 3.15 2.2032 0.6204
average annual decrease rate of 0.6958% of the approximately million baht (695,800).
+0.4422 %
Increased=44
2,200THB
-0.9468%
Decreased=94
6,800THB
-1.5828 %
Decreased=1,5
82,800THB

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Paid-up Capital
The price the company badge in the beginning. Then open the retail investors interested
value may change.
Paid-up
capital
(M.Unit)
2012 2013 2014 2015
9,550,000 9,550,000 9,550,000 9,550,000
From the above data, it can be seen that in the year 2012 – 2015, the value of shares that
pay. Each year have constant mean value, in 9,550,000 THB.

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Assets
The money or things of value is money. The utility or individual ownership. There may
be tangible or intangible.
Assets
(M.Unit)
2012 2013 2014 2015
61.901 62.6073 63.6968 61.5976
average annual decrease rate of 0.10113333% of the approximately million baht. (101,133.333)
+0.7063 %
Increased=70
6,300THB
+1.0895 %
Increased=1,0
89,500THB
-2.0992%
Decreased=2,0
99,200THB

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Liabilities
Present obligation of the company to be paid to third parties in the future. Such obligation
as a result of a past event that payment obligations are expected to result in a loss of business
resources embodying economic benefits.
Liability
(M.Unit)
2012 2013 2014 2015
38.4664 37.7188 38.5928 37.7718
From the above data it can be seen that in the years 2555 - 2558 showed that the total
debt of the average annual decrease of 0.23% of the estimated million Baht (230,000)
+0.7476 %
Increased=74
7,600THB
-0.8740 %
Decreased=874,
000THB
+0.8210 %
Increased=82
1,000THB

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Revenue
Income producers gain from the sale of products at a set price. If the higher prices of
goods sold decreased. Revenue from production will be reduced.
And because the price of products in each level. Revenues from sales of products, so that
the unit price of goods at the sales revenue will be equal to the average (Average Revenue: AR)
at the manufacturer's level of selling itself.
Revenue
(M. Unit)
2012 2013 2014 2015
40.9452 45.6031 47.1451 40.8196

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ROA (Return on Assets)
Total Assets is calculated based on the net assets (Total Assets) by the company consists
of shareholder's equity and liabilities section of this trade, the better, because the higher the ROA
shows that the company has the ability to make a profit, compared to a high-value asset if less
than 5% of the company, ROA, investors, professionals often do not pay attention to that
company.
ROA % ( Return On Assets )
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
7.00 8.14 6.88 3.78
From the above table it will be noted that the value of the ROA figures with an increase
in every year. A value that indicates the ability to make a profit from the assets of the company
by Net Income.

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ROE (Return on Equity)
Equity ROE, the higher the better, this Case by professional investors to view. Find the
higher ROE Wah Casino partners 12-15% of the interplay of continuity.
ROE % ( Return On Equity )
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
12.15 13.33 8.99 2.58
From the above table it will be noticed that the value of the ROE rate number increases
continuously in every year. As an homage to the ability of the company to bring the investments
of shareholders to make advances in yields, which is calculated from how many Net Income.

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Net Profit Margin (%)
A net profit ratio is a financial ratio to see profitability, of one of the parties is aspect
ratio that indicates profitability. Net sales value in percentage that. If a high net profit ratio is
good because it represents profitability, net profit (sales value less the cost of goods, selling
expenses and administrative expenses and other costs that are not operating normally, that the net
profit of the company) a lot.
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
6.61 6.91 4.67 1.52
Observations, if inevitably high net profit margin represents the best pricing policy.
Purchasing policies and good policy. It also shows the ability of the parties to control selling
expenses and administrative expenses and other expenses.

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Market Capitalization
The market or the short Capitalization Market Cap The value of market prices means
securities registration required where the calculated value of the closing price of securities
multiplied by the number of units of registered securities registered by one index is often used
for displaying the size of registered securities.
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
Y / E '16
22/03/2016
6,780.50 4,278.40 6,016.50 4,870.50 4,755.90
It may also be used for representing the size of the overall stock market, with the
current. The calculation of the overall market capitalization of the stock exchange to cover the
types of securities, preferred shares and common stock warrants subscribing for ordinary shares
(warrant).

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P/E (Price/Earnings per Share)
The ratio between the share price and earnings per share. If a company's earnings,
assuming constant throughout, or does not have growth.
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
Y / E '16
22/03/2016
28.97 14.03 24.27 43.18 76.66
E/P refers to the time it takes to return the purchase price if we are like a puppet by 10
Baht. /P E at 5 times the mean profit. Per share, which is equal to 2 to 5 years, we now hold
shares. Profit Per share is equal to 2 x 5 is 10 Baht, which is equal to the cost price that we
bought this E/P value the more perilous pounded the better because investors can return quickly.

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P/BV (Price/Book Value)
Price per Book Value (P / BV) or price to book value, a number that has great
significance for the comparison of the stock is cheap or expensive, if possible, or so-called
undervalued it should. Buy kept waiting for it If not known whether it should sell overvalued.
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
Y / E '16
22/03/2016
3.04 1.81 2.49 2.06 2.02
By Book Value idea from the Equity / Number of Shares by general go the P / BV is a
better numbers section base is 1 as if can buy a share with the P / BV less 1 has meaning. We
can buy the stock price in the Gwalior value the company account.

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Book Value per share (Baht)
The price per share, the average of the net value represents any of the assets to
shareholders per ordinary shares, one of which is the price at which one day calculated from the
balance sheet of the company as at that date, it will be worth.
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
Y / E '16
22/03/2016
2.33 2.47 2.53 2.47 2.47
The amount of money that the shareholder is entitled to a refund by assuming the
company liquidation in those days and is located on the assumption that the company's total
assets were sold at a price based on the account that appears on the balance sheet and the market
price of an asset will not be as of the day the consideration per share price.

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Dividend yield
Dividend yield (Dividend Yield) calculated from dividend payments in the past, in
around 1 year ago. Can’t guarantee that the dividend payment will remain the same in the future.
In addition, the investment will vary based on the stock price when selling shares. Therefore, the
dividend figures, it is just an indicator to investors ' decisions.
DvD. Yield (%)
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
Y / E '16
22/03/2016
2.33 2.47 2.53 2.47 2.47
As the statistics that let investors know the investor at the current market price level will
have the opportunity to receive a dividend, which is the return on investment by percentage share
price at buy.

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Data Analysis
Equity
The shareholders 'equity "(Shareholders' Equity) also called" equity "(Owners 'Equity)
or" net book value "(Net Worth) in the case of so-called Net Worth that is a component of
shareholders' equity. That Is the difference between assets and liabilities or assets minus
liabilities there.
(Unit: M. Baht)
Equity
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
2,292.24 2,434.82 2,464.31 2,354.14
From the above it can be seen that in the years 2012 - 2015 found that in the majority of
the shareholders has increased at an average annual 20.63% to approximately 20.63 million baht
(20,630,000) the law of the country. Shareholders are not required to pay the entire share capital
in time. You can pay at least the minimum before 25% of the funds that investors pay so
soon. You will pay all or part of the payments referred to as "capital".
-1.4258%
Decreased = 1425800THB
-0.2949 %
Decreased=294900THB
-0.8017 %
Decreased= 801700THB

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EPS
The price per share represents an interest in the share capital. This means if the business
ceased operation at that date and all assets were sold at book value. And then proceeds to repay
debt. If the remaining funds divided by average equity. The price per share.
EPS
(Earnings per
share)
2012 2013 2014 2015
0.28 0.33 0.23 0.06
From the graph derived, earnings per share, in 2012-2013 increased 0.05% because the
stock investment and high profit in the higher, respectively. Later in the year 2013-2014
decreased 0.1% and 2014-2015 decreased 0.17% due to the economic recession down more
continuously.
average annual decrease rate of 33.33% of the approximately million baht. (73,333).
+0.05 %
Increased=50,
000THB
-0.1%
Decreased=100
,000THB
-0.17%
Decreased=170
,000THB

31
Net Profit
The increase in equity from the business. Earnings do not mean cash or other assets, but
net profit derived from the sum of all transactions involving equity.
Net Profit
(Loss)(M.Unit)
2012 2013 2014 2015
2.7078 3.15 2.2032 0.6204
From the graph derived, the net Profit. In 2012-2013 0.4422% due to increase profit and
income in the company, higher later in the year 2013-2014 decreased 0.9468% and 2014-2015
decreased 1.5828% due to the economic recession down than the original. The income of the
company declined steadily.
average annual decrease rate of 0.6958% of the approximately million baht. (695,800).
+0.4422 %
Increased=44
2,200THB
-0.9468%
Decreased=94
6,800THB
-1.5828 %
Decreased=1,5
82,800THB

32
Paid-up capital
The value of shares already paid.
Paid-up
capital
(M.Unit)
2012 2013 2014 2015
9,550,000 9,550,000 9,550,000 9,550,000
From the graph derived, the Paid-up capital in 2012-2016 and in subsequent
years remains a constant standard. A partner in the firm to pay a fixed rate. In a
fixed rate is baht 9,550,000
From the above data, it can be seen that in the year 2012 – 2015, the value of
shares that pay. Each year have constant mean value, in 9550000 THB.

33
Assets
Something tangible or intangible value of the city, which is the owner of, or parties can
benefit from in the event ownership of real estate, movable property claims derived value.
Expenditure and the expense of rights the next fiscal period.
Assets
(M.Unit)
2012 2013 2014 2015
61.901 62.6073 63.6968 61.5976
From the graph derived, the assets in the year 2012 to 2013, the average total assets
increase rate of 0.7063% because there are investors interested in business. In the year 2013
to2014, the average total assets increase rate of 1.0895% because the company is making the
investment funds with a lot of companies. But later in the year 2014 and 2015, and average total
assets decrease rate of 2.0992% because the world economic slump make affect every
investment Affairs Investors are not confident in your investment, making the average total
assets is reduced. And if the world economy is also expected to recover, it will not cause the total
asset investment decreases constantly. From the above data, it can be seen that in the year 2012 –
2015, found that in equity the average annual decrease rate of 0.04186667% of the
approximately million baht. (41,866.67)
+0.7063 %
Increased=70
6,300THB
+1.0895 %
Increased=1,0
89,500THB
-2.0992%
Decreased=2,0
99,200THB

34
Liability
The ratio of shareholders' equity or Total liabilities (Debt to Equity ratio: D / E) ratio,
which is total debt. Divided by shareholders' equity. This ratio shows that the capital structure of
the business assets of the business of lending. Or from the Company's capital if this ratio is high,
it is likely that the Company will not be able to pay higher interest rates as well. Because a lot of
debt, The company is obliged to pay interest every year, whether the business is a profit or loss.
Unlike most of the shareholders if the Company's loss could be considered a dividend
Liability
(M.Unit)
2012 2013 2014 2015
38.4664 37.7188 38.5928 37.7718
From the above data, it can be seen that in the years 2555 - 2558 showed that the total
debt of the average annual decrease of 0.23% of the estimated million baht (230,000) a present
obligation of the Company to be paid to third parties in the future. Such obligation as a result of a
past event that payment obligations are expected to result in a loss of business resources
embodying economic benefits.
+0.7476 %
Increased=74
7,600THB
-0.8740 %
Decreased=874,
000THB
+0.8210 %
Increased=82
1,000THB

35
Revenue
Business income is income derived from operations the company business activity as a
result of sales of goods and services to customers or revenue. The company has a dividend or
interest income, royalties paid by other companies.
From the graph, the revenue in 2012, the average gross revenue is up 4.6579% due to
business expansion increased. Puts are trading at more than 2014 and in 2013 the total income of
the average 1.542% due to more favorable earnings. The sales increase, but later, in 2014 to 2015
the average gross income less. The global economic downturn Thus affecting business Average
total income has decreased. And predicts that if the global economy did not recover, it makes
total revenues will decline steadily.
average annual decrease rate of 0.04186667% of the approximately million baht.
Revenue
(M.Unit)
2012 2013 2014 2015
40.9452 45.6031 47.1451 40.8196
+4.6579 %
Increased=4,657
,900THB
+1.542 %
Increased=1,54
2,000THB
-6.3255 %
Decreased=6,325
,500THB

36
ROA (Return on Assets)
ROA (Return on Assets) decreased as the debt increases. The value of the ROA figures
with an increase in every year. A value that indicates the ability to make a profit from the assets
of the company by Net Income.
ROA % ( Return On Assets )
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
7.00 8.14 6.88 3.78
From the graph of revenue in 2012, the average gross income is reduced by 1.14%, due to
the increased expansion of the business. Because there is more trading than in 2013 and 2014,
the total revenue of 1.26% average increase in turnover due to the better. The increase in sales,
but later in the year 2014-2015, the average gross income more continuously.
From the above data, it can be seen that in the year 2012-2015, found in the section of the
annual rate of decrease of about 1% of 1.0733, 073, 300 million Baht.
-1.14 %
Decreased=1,1
40,000THB
+3.1 %
Increased=3,10
0,000HB
+1.26 %
Increased=1,2
60,000THB

37
ROE (Return on Equity)
ROA (Return on Assets) decreased as the debt increases. The company has less ROE
shareholders make graphs are the slope decreased.
ROE % ( Return On Equity )
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
12.15 13.33 8.99 2.58
From the graph of revenue in 2012, the average gross earnings decreased by 1.18%
because of increased business. Because there is more trading than in 2013 and 2014, the total
revenue of 4.34% average increase due to better operating results. The increase in sales, but later
in the year 2014-2015, the average gross revenue growing steadily. Approximately 6.41%.
From the above data, it can be seen that in the year 2012-2015, found in the section of the
annual average rate of 3.19% is approximately 3,190,000 THB million.
-1.18 %
Decreased=1,1
80,000THB
+4.34 %
INcreased=4,34
0,000THB
+6.41 %
INcreased=6,41
0,000THB

38
Net Profit Margin (%), return on assets, decreases due to attasampada ROA ROE.
Resulting in reduced inhaled return on asset / all decreased.
Y / E '12
31/12/2012
Y / E '13
31/12/2013
Y / E '14
31/12/2014
Y / E '15
31/12/2015
6.61 6.91 4.67
1.52
From the graph of revenue in 2012, the average gross earnings decreased by 0.3%, due to
the increased expansion of the business. Cause there are more trading than in 2013 and 2014,
total revenue increased an average of 2.24%, due to improved operating results. the increase in
sales, but later in the year 2014-2015, the average gross revenue growing steadily. Approx.
3.15%
From the above data, it can be seen that in the year 2012-2015, found in the part of
1.6967% of the approximately 1,696,700 million baht.
+3.15 %
INcreased=3,15
0,000THB
+2.24 %
INcreased=2,24
0,000THB
-0.3 %
Decreased=300
,000THB

39
Market Capitalization Also called Market Cap represents the market value of the
securities note registered. The value calculated from the closing price of the listed securities.
Multiplied by the number of securities registered by the index that is used to display the size of
the listed securities.
It may also be used in the stock size. Overall, with the current To calculate the market
value of the overall stock market. It covers securities issued preference share And warrants to
subscribe for ordinary shares (Warrant).
Market
Capitalization
(M.Unit)
2012 2013 2014 2015 2016
67.805 42.784 60.165 48.705 48.705
From the above data It can be seen that in the years 2555 – 2559 showed that the market
capitalization of the average annual decrease of 13.4655% of the estimated million baht
(13,456,500) Market Capitalization Also called Market Cap represents the market value of the
securities note registered. The value calculated from the closing price of the listed securities.
Multiplied by the number of securities registered by the index that is used to display the size of
the listed securities.
-25.021 %
Decreased=25,021,000TH
B
+17.381 %
Increased=17,381,000TH
B
0%
Amount=0THB
-11.46 %
Decreased=11,460,000TH
B

40
Shares with P / E ratio high mean that we pay a lot of money to buy this stock compared
to stock another one with P / E lower. So many people often say that shares with P / E ratio high,
is the stock is expensive, and shares with the P / E ratio low, is the stock right. Therefore, buying
stocks are cheap. Had a chance to profit more than buy stocks are expensive.
P/E
M.Unit)
2012 2013 2014 2015 2016
0.2897 0.1403 0.2427 0.4318 0.7851
From the above data It can be seen that in the years 2555 - 2559 showed that the P/B of
the average annual decrease of 0.12385% of the estimated million baht (123,850) Shares with P /
E ratio high mean that we pay a lot of money to buy this stock compared to stock another one
with P / E lower. So many people often say that shares with P / E ratio high, is the stock is
expensive, and shares with the P / E ratio low, is the stock right. Therefore, buying stocks are
cheap. Had a chance to profit more than buy stocks are expensive.
+0.3533 %
Increased=353,300THB
+0.1891 %
+0.1024 %
-0.1494 %
Decreased=149,400THB

41
P/BV (Price/Book Value) by Book Value Equity/Number of ideas coming from Shares in
General and then the low P/BV value, the better. The base lekmatra is often used as a base, it is
only 1 if you can buy stocks that have the value P/BV is less than 1, and it means that we can
buy shares at a low price than in the accounting value of the company.
Book Value or BV translated in Thailand is the "book value", it is the equity value, or if
the meaning is actually the value of the property less the liabilities and shareholders ' equity is
worth?
P/BV
(Times)
2012 2013 2014 2015 2016
0.0304 0.0181 0.0249 0.0206 0.0207
From the above data, it can be seen that in the years 2012-2016, shows that the price/book
value with the up and down toggle in 2012-2013. Price/Book value 0.0123% decrease and in 2013-
2014. Price/book value 0.0068% increase. In the years 2014-2015-price/book value decreased
0.0043% in 2015-2016-price/book value increased to 0.0001% and price/book value total average in
2012-2016 is the 114% 0.1147, 700 million Baht. The closing price per book value is one of a number
that compares the shares that are cheap or expensive. If it is known or undervalued, it should wait for
it. If expensive, otherwise known as it should sell the overvalued.
-0.0123%
Decreased=12,300THB
+0.0068%
Increased=6,800THB
+0.0001%
Increased =100THB
-0.0043%
Decreased=4,300THB

42
Book Value per share (Baht)
Book Value is the value of assets on its balance sheet. Can be calculated from the Total
assets minus total liabilities (Book Value is equal to the difference between total assets and total
liabilities) theoretically, if the company shut down and sell assets after payment of all liabilities.
Share of the remaining assets will be returned to the shareholders of the Company divided
proportionally equal the book value per share is equal to the Book Value of Shareholders.
Book value = assets – liabilities
Book Value per Share = Book Value / number of shares all the companies issued and
paid-up.
Book Value
per share
(Baht)
2012 2013 2014 2015 216
2.33 2.47 2.53 2.47 2.47
From the above data, it can be seen that in the year 2012 – 2016, found that in Book
Value per share the average annual increase rate of 0.14% of the approximately million
Baht. (140,000). In 2012-2013 Book Value per share increased 0.14% (140,000THB) and in
2013-2014 Book Value per share increased 0.06% (60,000THB) later in the year 2014-2015
Book Value per share decreased 0.06% (60,000THB), but in the years 2015-2016 Book value per
share is the same at 2.47
+0.14%
Increased=140,
000THB
+0.06%
Increased=60,0
00THB
-0.06%
Decreased=60,0
00THB
-0.06%
Decreased=2,099,200THB
0.00%

43
Dividend yield
Dividend yield (Dividend Yield) was calculated from the dividend (per year) on the stock
division. Stock prices, compare, the rate of return from investment dividends on shares with
different prices.
A statistic tell investors know that if the stock investing at different levels of the market
at present. Will have the opportunity to receive a dividend which is the return on investment. By
considering the percentage share price to buy the formula as follows.
The rate of dividend yield = value dividend per share X100
Dividend
yield
M.Unit)
2012 2013 2014 2015 2016
0.0211 0.0402 0.0317 0.0353 0.0196
From the above data It can be seen that in the years 2555 - 2559 showed that the dividend
yield of the average annual decrease of 0.011725% of the estimated million Baht (11,725)
-0.0157 %
Decreased=15,700THB
+0.0036 %
Increased=3,600THB
-0.0085 %
Decreased=8,500THB
+0.0191 %
Increased=19,100THB

44
What the Study Revealed
Throughout 102 years, SCG develops their relentless by my creativity, innovation in
products, services, processes and business models. To add value and meet the needs of all parties
involved.
Good business is subject to the oversight of the accuracy and fairness of the deal SCG.
And staff took hold and practice the ideology of the business is focused on fairness. ,
Commitment to excellence. , Believes in the value of people. , Concern for Social Responsibility.
SCG is a market leader in the region. Coupled with the aim of enhancing business
prosperity and sustainable ASEAN community to operate. Aimed at creating value for
customers’ staff and all parties involved. Under the global quality management in accordance
with good corporate governance and high standards of safety. It also aims to enhance the quality
of life and well-being of people with goods and services, quality of process technology
development and innovation excellence.
In the world of work a lot of people that have to live together. Of course, Differences of
opinion and attitude is inevitable. It is important to create a certain bond. To guide the entire
organization moving in a unified direction. What we call Cultural organization (Corporate
Culture), in which each organization will have a different culture to their own direction.
Corporate culture is like compasses that will lead to the goal of expectations are proud to share.
Despite differences but good corporate culture there are elements that are universal and can be
applied to many businesses.
SCG believes. The key to sustainability is that we all have to follow the guidelines of the
corporate culture of unity. A cultural journey that will take us to a sustainable leadership in
ASEAN. Get ready for a change and new challenges all the time and promote learning for staff
members. The SCG is the key to adhering to the ideology 4 (4 Core Values) and Open and the
Challenge to change the way of working into various dimensions. Not only for tomorrow but for
a sustainable future together.

45
Summary
SCG Cement - Construction Products (SCG Cement-Building. Materials)
SCG administrative restructuring within the overall third of SCG, including cement,
building materials, and distribution together called Cement - Construction products SCG Cement
- products. Construction A leading manufacturer and distributor of cement and a full range of
building materials, including cement, concrete, ready-mixed concrete. Concrete products White
cements refractory products roof. Ceramic tiles Panels and wall paving, sanitary block insulation.
The distribution business through a network of dealers and retailers. The logistics business's
acting transport services. Distribution and warehousing the information systems and technology.
Including business, international trade, with a network covering all continents, with the aim of
becoming a regional leader in sustainable SCG Cement - Construction products. The focus on
research and innovation. To increase the value of goods and services that can meet all customer
requirements in an efficient and comprehensive. Including expanding production and exports to
countries in the region continued
SCG Chemicals (SCG Chemicals)
SCG Chemicals business in 2526 into the chemicals business. Production and distribution
Integrated Chemicals Quality Products The ability to manage And business, which is widely
recognized as a successful business in a joint venture with leading companies around the world
including The Dow Chemical USA, Mitsui Chemicals and Mitsubishi Rayon, Japan. To cope
with increasing competition. As well as the volatility of the business of developing products with
high added value. And add products to a wider variety of businesses, with a focus on quality
management and environmental management continued. He has been awarded several
prestigious awards
SCG packaging (SCG Packaging)
Company SCG Packaging Co., Ltd. (the Company) is one of the main businesses of the
SCG. The aim to be the partner to serve customers in the packaging (Total Packaging Solution
Provider) by offering innovative products and services. The answers related to packaging. Create
value for customers and consumers. By personnel with knowledge and expertise to match global
standards.
Under good governance. And hold it in a sustainable economic, social and environmental
SCG packaging attention to the development of processes and services that are environmentally
friendly. By concentrating all development processes as environmentally friendly as possible in
the packaging industry. Focus resources and maximize efficiency. A recycling, Recycle. In the
form of raw materials or energy, to reduce pollution and environmental impact
SCG Investment
SCG Investments oversees the investment of the SCG, which most companies in this
group. A joint venture with leading international brands such as Kubota, Yamato Kogyo, Aisin

46
Takaoka Group, Nippon Steel, Toyota Motor, Michelin, Hayes Lemmerz International, and also
takes care of business industrial land with Hemaraj Development.
Conclusion
SCG is a main brand to market it appears that is well recognized, both in regard to
product quality, reliability, and premium, to change the name from "elephant" as it is "SCG"
pace, pace, and another big new strategy driven organization to a sustainable business in the
ASEAN region has a true fact of the business. Make a reason to create a new brand. Because
current accepted. SCG's business in Thailand, in addition to the ASEAN countries. Including
revenue from manufacturing and export to ASEAN The remarkable increase.
From SCG had revenues in the third quarter of the year, equal to 2558 24945
million Baht. The increase compared with the same period of the previous year. Viet Nam-
country sales increase for the 9 months of the year, revenue from the SCG 2558 production base
and export to ASEAN equals 74791 million Baht. Also increased slightly compared with the
same period of the previous year. Even if the sales price of the item, the chemicals will be
reduced quite a lot of it based on the current total assets of SCG in ASEAN. Worth 102,009
million Baht, or about 20 percent of the total assets of the company and in the future will
increase because there are channels for overseas investment increased to aim new strides in
ASEAN sustainable growth. It is a challenging pace, and there are no risks what so many. Just
might want to become familiar in the long term only. Towards ASEAN's SCG holding that to
smoothly planned cement factories in Cambodia, i.e. around two in-line and cement factory in
Indonesia will begin production later this year. While the cement factories in Myanmar and Laos
are expected to begin production in the year 2559 and 2560 respectively. SCG also created a
network to develop products and services in the country and abroad.
Make the products and services of SCG. Meet the difference of customers and
brands and new solutions that meet the lifestyle even more success from across the border, such
as a stepping stone to do this with tlahun become legendary success to another long featured one
of SCG.

47
Reference
SCG Business. [Online]. Access from : http://www.scg.co.th. (Date search : March 20,
2016).
SCG company information. [Online]. Access from : https://th.wikipedia.org. (Date
search : March 20, 2016).
Company/securities profile. [Online]. Access from : http://www.set.or.th. (Date search :
March 20, 2016).
The vision of the SCG. [Online]. Access from : http://www.scg.co.th. (Date search :
March 20, 2016).
Office and factory. [Online]. Access from : http://cement.scg.co.th/th/01_about_us/.
(Date search : March 20, 2016).

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