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Mobile

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A presentation on Mobile by David Hunt, HAVAS LYNX EU Chief Executive.

Mobile marketing is more than just a novelty, it is an entirely new way of communication. With the right strategy it can deliver significant ROI, with the wrong idea it will simply be a waste of time, effort and money. Do mobile because your customers want information on the go, don't do mobile through an obligation to being an innovator.

http://davidandrewhunt.com/

Published in: Healthcare
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Mobile

  1. 1. Image: More than a novelty
  2. 2. Convenience Your phone: always by your side
  3. 3. Existing consumer behaviour We expect a lot from our phones
  4. 4. Interaction You can look and touch
  5. 5. User engagement in their time, on their terms Users actively looking for information
  6. 6. A world of possibilities Endless opportunities for mobile engagement in pharma
  7. 7. Mobiles are instant
  8. 8. Mobiles are instant Just like that
  9. 9. A bit of magic
  10. 10. But for pharma…?
  11. 11. But for pharma…? Of course!
  12. 12. APP DEV PROCESS Divider for draft purposes, not for presentation
  13. 13. • Vision • Communication • Organisation
  14. 14. • Strong interactive background • Understands potential of mobile • Creative flair
  15. 15. • Vital • Advise • Troubleshoot
  16. 16. • Strong mobile • Good relationship with Designer • Experienced interactive • Problem solver
  17. 17. App Development: The Long and Winding Road
  18. 18. ‘I want an app!’
  19. 19. Really think
  20. 20. Do your homework
  21. 21. Survey the landscape
  22. 22. Establish KPIs
  23. 23. Consider your platforms
  24. 24. ‘I want an app!’
  25. 25. Image: All listed ppl crammed in room (can just see them through doorway, as if jammed in stockroom). Man outside shouting ‘No-one leaves till you think of something’
  26. 26. [title] Development process Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. after testing might go back to design)
  27. 27. [title] Development process Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. after testing might go back to design)
  28. 28. [title] Development process Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. after testing might go back to design)
  29. 29. [title] Development process
  30. 30. [title] Development process
  31. 31. [title] Development process
  32. 32. LAUNCHING AN APP Divider for draft purposes, not for presentation
  33. 33. If you build it, they will come.
  34. 34. If you build it, they will come. might
  35. 35. If you build it, they will come. might 1 in 5 free apps downloaded less than 100 times
  36. 36. Print Web ads Microsite Online networks PPC Seeding Social Media eMarketing
  37. 37. • Start early • Know the market • Robust solution • Space = key • Avoid ‘constructed’ views • Test, test, and test again • Communication
  38. 38. LEGAL STUFF Divider for draft purposes, not for presentation
  39. 39. To finish? Need to think of closing slide.

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