1. 218, JALAN PCH 10, PERDANA COLLEGE HEIGHT,
MANTIN, NEGERI SEMBILAN
019-2277778 alifpdalya@gmail.com
H A F I I D Z Z U L N I Z A L B Z U L K H E F L I
O B J E C TI V E
To achieve a dynamic profession that will allow further development of knowledge and skills in all
accounting as well as management areas as whole. Seeking a good career path and positively
contribute to company growth
E D U C A T I O N
2002-2005 : Kuala Lumpur Infrastructure University College (KLiUC)
Diploma in Civil Engineering
2000-2001 : Universiti Teknologi Mara (UiTM)
Diploma in Mechanical Engineering
W O R K O F E X P E R I E N CE
2006 – Current : Celcom Axiata Berhad
Industry : Telecommunication
2006 - 2008
Celcom Customer Service
2008 - 2012
Brand Manager XPAX – Youth
Specialization : Product Marketing, product development and Event
2013 – Current

2. Project Zoom (Celcom Intelligent) Sales Division
Specialization : Channel / Data Management & Application Specialist
Principle Accountabilities
• To ensure the achievement of departmental goals via key initiatives consistent with the
business plan
• To assist with the development and launch of new prepaid products and services for the
youth segment in a timely and efficient manner that will enable the achievement of
departmental goals
• To ensure all processes and gates are adhered to and completed prior to and during a
program to ensure operational excellence
• To lead any marketing product event inclusive any sponsorship that fall under youth
brand
• To track and monitor product performance to enable future improvements and
accountability
• To maintain a good working relationship with all stakeholders to foster a proactive work
environment that constantly strives to improve current processes and products and/or to
spur the development of new and better products, service levels and best practices.
• To trouble shoot and prevent possible operational and technical challenges
• Projecting all data zoom to be visualize and easy to understand.
• Doing analysis and come out with key point to be highlighted to the stakeholder
• Handling all data request and come out with new idea on how all this data can be Celcom
Intelligent Data source to create campaign, program and initiative to all stakeholders.
Key Challenges:
• Obtaining buy in for key initiatives amongst all stakeholders

3. • Understanding and adhering to all processes and Gates
• Ensuring end-to-end operational excellence
• Working with and understanding operational and technical limitations
EXPERIENCES GAINED:
1. Experience in products/services/development in Product Marketing.
2. Experience in Product campaign and promotion to increase market share and ARPU
within the segment
3. Experience in Loyalty and retention program for customers including Festival surprise
bonuses and all loyalty and retention campaign or promotion
4. Experience in event and sponsorship process and mechanics to maximize the ROI and
brand Opportunities.
Achievement:
2013 – Current
Zoom Project (Celcom Intelligent) – Channel / Data Management & Application Specialist
1. Creating Zoom Data Library for internal data and external data
• Dealing with all government and non government agency to get all data needed
i.e Jabatan Pendaftaran Negara, Jabatan Pemetaaan Negara, Jabatan
Perangkaan Negara, Google Malaysia, MapIt and SPR
2. Compiling all data source and project it so that can be visualize and easy to understand
3. Create new working tools for Celcom Sales Person to help them do daily job routine
4. Doing analysis to all the data and come out with key point and idea on what campaign or
program can be done by the stakeholder and sales team.
5. Managing and monitoring all Data that been provide to stakeholder and act as Data
Keeper to all Zoom Data.
6. Manage Dealer Database including performance, revenue, and network information for
all level from regional to Celcom territory level.
7. Manage all competitor feedback from Sales Force people and channel it to correct
stakeholder together with analysis for them to take action.
2012
Brand Manager XPAX – Youth

4. Product Related
1. WhatChuWant Campaign
a. Comity of this project
b. Representative from XPAX team
c. Involve in mechanics, and all POSM
d. Launch in April 2012
Product Event Related
1. Lee Hom Live In Malaysia 2012
2. Christina Perri Live In KL 2012
3. TWINS Live Malaysia 2012
4. Jason Mraz Live In KL 2012
5. UOX Crash 2012
 XPAX very own event for UOX customers
 Battle of the band competition
 Project lead for this sponsorship
 Involve in product mechanics, event setup and all POSM
 Event held on
6. MTV World Stage 2012
2011
Brand Manager XPAX – Youth
Product Related
1. Product Marketing XPAX – Youth The New XPAX (X2)+Kolony – revamp
 Involve in all frame work and concept paper
 Creating all process and work flow
 Make sure the development of new product is on schedule
 Involve in POSM, ATL and BTL plan
 Prepare the paperwork and getting all approval
 Successfully launch XPAX (X2) in April 2011
2. XPAX New IDD rate and IDD Axiata Special Rate

5.  Project lead for this program
 Create new rate and all proposal paper to this project
 Launch in Jun 2011
3. Celcom Prepaid Simless Project
4. Celcom Talk a ton Campaign
 Comity of this project
 Representative from XPAX team
 Involve in mechanics, and all POSM
Product Event Related
1. Rainforest Music Festival 2011
2. MTV World Stage 2011 – UOX Battle Of The Band
3. XPLAY 2011
a. XPAX very own event
b. Done in 5 clubs nationwide
c. Project Lead
d. Involve in product mechanics, event setup and all POSM
e. Event start from July 2011 to Nov 2011
2010
Brand Manager XPAX – Youth
Product Related
1. Celcom Sale Project
a. Involve in this project as representative from Product Marketing
2. MNP Program
a. Project lead for this program
b. Create mechanics to attract customer to MNP into XPAX
c. Launch in march 2010
3. XPAX new loyalty bonus program
a. Revamp all XPAX loyalty benefit for customers
b. Create new loyalty program for customers
c. Involve in all mechanics and POSM

6. d. Launch in May 2010
Product Event Related
1. Neyo Live IN KL 2010
2. SOX All Star – Cheerleading and marching band competition
 XPAX very own event for school children
 Project Lead
 Involve in product mechanics, event setup and all POSM
3. Youth ’10
4. XPLAY
 XPAX new event replacing UOX PLAY
 Done in 5 clubs nationwide
 Project Lead
 Involve in product mechanics, event setup and all POSM
 Event start from May 2010 to July 2010
5. Rainforest 2010 Music Festival
6. MTV World Stage 2010 and UOX Battle Of The Band
7. Stompin Sabah
2009
Brand Manager XPAX – Youth
Product Related
1. The new XPAX (15 pax) revamp
 Involve in all frame work and concept paper
 Creating all process and work flow
 Make sure the development of new product is on schedule
 Involve in POSM, ATL and BTL plan
 Prepare the paperwork and getting all approval
 Successfully launch XPAX 15 pax in March 2009
Product Event Related

7. 1. Rihanna Live In Malaysia
2. Sunburst KL 2009 Music Festival
3. Lee Hom Live In KL 209
4. Rainforest Music Festival 2009
5. MTV World Stage 2009
6. Stompin Sabah 2009
7. UOX PLAY
2008
Brand Manager XPAX – Youth
Product Related
1. Online Customer Service Project
a. Representative for Product Marketing
b. To give input and info to make sure the new Online Customer Service will served
what customer need
2. New XPAX rebranding program
a. Analysis consumer need
b. Giving idea and suggestion on new direction of XPAX brand
Product Event Related
1. UOX Play
 XPAX own event for youth. Done in 5 venue
 Assistant project lead
 Involve in product mechanics, event setup and all POSM
2007
Customer Service
 Best customer service representative ( Central )
 Top 10 best 1 mil customer project
2006

8.  Customer Service representative
P RE V I O U S J O B S
2005 – 2006: DATARAN SETAR SDN BHD
Sales and Marketing Executive
Specialization : Sales and Trading,Malaysia-China
Industry: International Trading
 Get any tender or job from any government or any company.
 Arrange quotation for the tender.
 Take action for any order or request from customer.
 Make sure all order from China will reach Malaysia on time and do checking to make sure
that the product in good condition.
 Do meeting with the contractor or any person who involve with the job.
 Do marketing for the company
2005: FS INTERCITY TRAVEL AND TOUR SDN. BHD.
Executive Training and Marketing Officer
Specialization : Marketing and Training
Industry: Travel and Tours
 Make new contract with hotel management.
 Discuss with hotel management for new contract rate.
 Train new workers to get new guests and how to entertain them
 As supervisor at company counter (KLIA)
 Solve any customer problem regarding their holiday and tour in Malaysia
 Give advice to customer to make sure that they has good holiday in Malaysia
E X T R A C U R R I C UL A R A C T I V I TI E S
2005
• Advisor for Student Representative Council 2005/2006 ( Majlis Perwakilan Pelajar )
• Director of KLIUC Sport Event for student and staff.

9. • Director of Orientation Week for KLIUC new intake.
• Coach of KLIUC Volleyball Team.
• Captain of KLIUC Volleyball Team.
2004
• Director of KLIUC Indoor Sport Event.
• Exco for Sambutan Malam Merdeka Peringkat University Kolej held at KLIUC
• Assistant – Director for KLIUC MAPCU Team
• Assistant – Director of Orientation Week for KLIUC new intake
2003
• Bureau of KLIUC Sport Event.
• Exco of ‘Malam Anugerah Sukan KLIUC’
• President of KLIUC Hostel Community.
• Bureau of Love Our Campus Program.
2000 – 2001
• Bureau of Sport Council for Universiti Teknologi Mara, Cawangan Arau, Perlis.
• Bureau of Ekspo Alam Sekitar UiTM
A W A R DS & S H O R T CO U R S E S
AWARDS
2004 – 2005
• Best Facilitator for KLIUC Orientation Week.
• 2
nd
Runner Up for KLIUC Charity Idol
2002 – 2003
• Best Sport Team
• Nominees for ‘Olahragawan KLIUC
SHORT COURSES
2004

10. • Bengkel Keusahawanan Bumiputera (Organized by Puteri UMNO – held at Hotel Sri
Malaysia,
Sungai Petani, Kedah)
• CIDB Course (Construction Industry Development Board Malaysia – held at KLIUC in Sep
2004)
1998
• Information Technology Application (Organized by ANS Institute with cooperation of UPM)
PROFESSIONAL LICENSE
• CIDB (Green Card) – Construction Industry Development Board Malaysia
K NO W L E DG E A N D S K I L L S
Language Skills : Proficient in Bahasa Melayu and English both spoken and written
Software tools : Basic Microsoft Office
Software installation and setting
Able to troubleshoot computer and networking
Able to operate Windows and Linux
Able to do basic event design such as bunting, backdrop, probe design
Presentation Skills : Intermediate
P E R S O N A L S T RE N G T H
 Highly independent and motivated to achieve success in pursuits

11.  Fast learner and a good team player
 Dynamic and able to adapt with any working environment
 Very enthusiastic and willing to learn new things and get new experiences
 Responsible and a hardworking person
 No issue in working long hours
 Very good leadership experience
 Able to work with all level of staffs
CURRENT SALARY : RM 3,000
EXPECTED SALARY : RM 5,000 (Negotiable)
R E FE R E N C E S
Name : Nik Aswad Restu bin Nik Abdul Rahman
Position : Assistant Manager
Company : Celcom Axiata
Contact No : 019-6318008
Relation : Immediate Supervisor
Name : Mr. Anuar bin Husin
Position : Manager
Company : FS Inter-City Travel and Tours Sdn Bhd
Contact Num : 03-8776 5069
Email : fsintercity_travel_tours@hotmail.com
Name : Mr. Abdul Rahaman bin Zakaria
Position : Assistant Registrar

12. Company : Kuala Lumpur Infrastructure University College (KLiUC)
Contact Num : 03-8737 3320
Relation : Lecturer / Assistant Registrar