A presentation given to the Westchase District's Apartment Managers Group on Tuesday, November 10, 2009, at Grace Presbyterian Church. The slide show covers the Houston Apartment Association's involvement on various social media platforms as well as a quick overview of those platforms. The video link may not work correctly as embedded in this version of the file. Here is the link to the YouTube video http://www.youtube.com/watch?v=D08URtovG5s

1. Social Media and HAA For the WestchaseDistrict November 10, 2009

2. Social Media’s Impact http://www.youtube.com/watch?v=sIFYPQjYhv8

3. Websites www.HAAOnline.org (133,990 visits July-October) – main HAA website; most visited page is Job Target www.HAAExpo.org (1797 visits April-May) – Expo website www.SafeInMyPlace.org (620 visits August-October) – Renter’s safety information (Fire, Water, Hurricane Safety; coming soon Personal Safety) www.HAAOnline.wordpress.com – (2,500+ visits since July 29)Blog; focused on industry information, news and coverage of HAA events

4. Facebook Originally only for college students, modeled as an online yearbook www.Facebook.com Group page (676 members) - Houston Apartment Association members only page Fan Page (328 fans) – ABODE Magazine Cause Pages – School Supply Drive (161 members), Share your Holidays Food Drive (131 members, $125 raised) Event Pages – multiple pages for HAA events - Pink Ladies Tournament, Kidney Walk, Membership campaign meetings, Hall of Fame Luncheon, etc.

5. Twitter - @HAAOnline Microblogging site. Users must express thoughts in 140 words or less called Tweets. You may “follow” others, or have “followers.” Now Twitter users may have lists. www.Twitter.com/HAAonline (387 followers) - micro blogging; focused on industry information and outreach to media

6. YouTube Video sharing site. Videos can be put onto branded “channels.” www.youtube.com/user/HAATV Promo Video (11 views); Pink Ladies 2008 (31 views); Chili Fest 2007 (37 views); 2008 Expo (68 views)

7. LinkedIn Business oriented social networking site. http://www.linkedin.com/companies/houston-apartment-association (77 members) - Company Profile; must be approved to join group.

8. MySpace Social networking website started in 2002. Use of MySpace has flattened as Facebook and other sites have grown. Continuing popularity among bands and younger users. www.myspace.com/haaexpo2008 Online contest for secret password for expo raffle

9. Nixle Free tool for government agencies and community groups to share news, crime alerts, etc. Other Management Districts and communities in the Houston area are setting up profiles/sending alerts through this service. www.Nixle.com

11. What are your residents using? How do you know?

12. Helpful Websites www.Mashable.com – online guides to Twitter, Facebook, etc. www.HowSociable.com – site for tracking how your brand is perceived on the web www.UrbaneApts.com – good example of use of social media by an apartment company www.twitter.com/aptchat - weekly tweetchat on apartment related topics (#aptchat)

13. Need Help? Want Tips? Aimee Arrington – Aarrington@haaonline.org Amanda Sherbondy – Asherbondy@haaonline.org Lisa Butler – Lbutler@haaonline.org 713-595-0300 (main line)