1. Marketing Ireland Online Hotel Website Marketing 2009 Presented by Laughlin Rigby eMarketing Manager, Tourism Ireland

4. Our Biggest Markets

5. Our New and Developing Markets

6. 19 Languages 41 International Websites

7. 10.3 m visitors worldwide ‘08 +53% (YTD)

8. Performance – visits by country 2008

9. Tourism Ireland: Digital Marketing Spend

14. Homepage Redesign: New homepage design, functionality, flexibility and Navigation

15. Rich Media: Launched 13 custom edited videos and 13 slide shows across key visitor interaction pages: Places to go, Things to see and do, About Ireland, Accom. Main PR video.

16. Things to See and Do: Golf: Entirely new section and enhanced functionality.

20. 1. Pull (drive visitors to the site) 3. Push (put presence on social media)

26. Social Media Site Stats…. 40% of google maps traffic is travel related (Google)

27. Social Media Site Stats…. Over 150 million members on Myspace

28. Social Media Site Stats…. 200,000 new accounts are opening a day (10 times the size of flickr)

44. 10 rules for building brands using social media

46. Rich Media “ Within two years, travel web sites that lack video will look uninspired and outdated next to those that do, meaning that the time to get rolling with online video is now.” Forrester Research, “How Travellers Use Online” Video, June 2008

47. “ Go Where Ireland Takes You” - the series