putting your best (card) forward
what we’ll cover: <ul><li>business card basics </li></ul><ul><li>business card etiquette </li></ul><ul><li>put your cards ...
basics (you already know this stuff) <ul><li>portable </li></ul><ul><li>legible </li></ul><ul><li>correct </li></ul><ul><l...
basics (you already know this stuff) <ul><li>take them everywhere </li></ul><ul><li>hand them out </li></ul><ul><li>put th...
Fine.  Now what? it’s all about the details
business card etiquette <ul><li>focus on people, not cards </li></ul><ul><li>ask for their card first;  </li></ul><ul><li>...
put your business card to (net)working (mark up cards as you get them) -Charlene Marmer Solomon, “Overcoming Business Card...
put your business card to (net)working (mark up cards as you get them)
put your business card to (net)working (capture the information electronically)
put your business card to (net)working (follow up if you promised to)
put your business card to (net)working (continue looking for what others need)
put your business card to (net)working (keep in touch…LinkedIn & FB might help…)
put your business card to (net)working (…and there’s Twitter, too…)
put your business card to (net)working (you’ll gradually turn “weak links” into strong ties)
put your business card to (ad) work (make your card do double duty)
put your business card to (ad) work (make your card do double duty)
put your business card to (ad) work (make your card do double duty)
put your business card to (ad) work (personal cards can even lead to a job)
So let’s get inspired!
business cards can be little
white space is nice
yes, a card-shaped video!
traditional forms are now optional
it can represent your values…
… and be really cool, too.
freebies can function as cards…
… but match the freebie to the target market
so are there rules anymore? (your name isn’t even necessary…)
you bet! (…except when it is!)
other blunders to avoid (so you got this card for free. how’s your cash flow again?)
other blunders to avoid (have up-to-date cards at all times)
other blunders to avoid (keep it with you at all times!)
other blunders to avoid (don’t look just like everyone else)
Now It’s Your Turn to Play!
resources Here’s My Card   by  Bob Popyk
resources http://tinyurl.com/ccplbusinessdatabases
resources http://digg.com/search?s=using+business+cards
resources design-by-bid websites
more ideas await you!  http://ccplbusiness.wordpress.com
your business questions answered @ ccpl 805-6930 [email_address] IM:  http://tinyurl.com/ccplhelp @ccplbusiness
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Putting Your Best (Card) Forward

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What's small (usually), rectangular (mostly), and can make or break your organization's first impression for less than a penny each? Your business card! Here are some tips and tricks for getting the most out of this important yet often overlooked tool. Get inspired by unusual design, learn how to use your card wisely for marketing and networking and discover which business card blunders you should avoid at all costs.

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  • Boring, but essential &amp; effective business card basics!
  • The basics of how to use a business card for networking…
  • Basics knowledge yields basic results. The more thought you put into your business cards, the more they will help you achieve your organization’s goals.
  • Politeness matters! It’s more about people and helping them achieve their goals than it is about marketing yourself. Polite &amp; helpful will get you remembered, and get you referrals, too.
  • You’ve just met someone interesting. Your goal is to make this weak link you’ve found with this person into a strong tie. So you must move from casual chat with this person to a partnership with them or their organization -Susan Rich uses a corner tear system -corner fold systems work, too. -make a note on the back, especially if you promise to contact person for some reason
  • -make a note on the back, especially if you promise to contact person for some reason -here’s a note I wrote to myself about when to best contact this person -the little checkmark leads me to…
  • -Information in print is dead information. Take the time to make it electronically accessible in whatever format works best for you -Options: Access database, cloud-based contacts like those in Gmail, software specially built for the purpose &amp; sometimes for your industry. -Make sure you capture your notes or markup system information in your record. Record where you met the person, too. That can sometimes help you place a name with a face or interaction
  • Can’t say this enough: Do what you promised you would!
  • Be on the lookout for information you can pass on that the other person may find useful. Don’t assume that getting a business card = email newsletter addition. Ask before you regularly send them email that isn’t a one-on-one REAL interaction.
  • Continue to find ways to regularly keep up with you new connections. Are your likely contacts on LinkedIn or Facebook? Depending on your goals, you might want to use either or both of these sites to build relationships. LinkedIn = good for professional contacts, independent contractors, job hunting, personal branding Facebook pages = good for both nonprofits &amp; businesses to connect in a less formal setting with your contacts.
  • Twitter can be a good tool to keep in contact with people, depending on: -your goals -who your contacts are -stay local is best -mix work and fun chat here lets people know more about you &amp; build trust
  • pair these easy ways to get in touch with traditional methods like phone calls, handwritten thank you’s, and breakfast or lunch meetings and you’ll achieve your goal of turning weak links into strong ties
  • Cards can also help market you in unique ways. Here’s a bilingual attorney who is seeking Spanish speaking clients.
  • -Appointment cards work for more than just doctors. -If you have appointment based organization, print something like this on everyone’s cards
  • Cookie company card has a hole in it &amp; it was attached to a sample cookie in a bag. I ate the cookie &amp; have kept the card for years. FastTrac’s card serves as a price list / brochure. Pretty smart!
  • Business cards are good for personal branding &amp; job hunts. Mr Fiebig found a job this way. Job seekers and job changers should think about this, too.
  • Let the fun begin!
  • “photosynthesis”
  • I discovered stickers can stand in for business cards at BarCampCHS. See Chrys’ laptop? Stickers work for this target market. Do you think the soap would have? No!
  • No name is required. You just want to know where to listen to the station &amp; how to make a song request.
  • Websites are expensive &amp; you usually want help maintaining them. You’d really like to know the name of the person you’ve just given hundreds, maybe thousands of dollars to!
  • If you can’t get new ones printed fast enough, make your own. Use card stock from the office supply store, or go wild and use sticky notes, markers. I saw a pic of someone using a marker to write their name &amp; email on playing cards. ANYthing is better than scratching off stuff from a card or not having one at all.
  • I’ve gotten this card more than once. And several others on the site. Do you want to risk being the second, or third, or fourth organization I’ve seen using that one card? Nope! Real design doesn’t add all that much to the long term cost of the card. Use their design service, get a designer to make one while they’re doing your letterhead or website, or make one yourself &amp; upload it to the site for printing.
  • Many articles on designing &amp; using business cards
  • Find popular articles online about business cards at digg.com
  • Need a designer? There are plenty people in town, or you can get one online at a design by bid freelance site
  • Links to 5 more great web articles we just don’t have time to cover!
  • Questions? Call us!
  • Putting Your Best (Card) Forward

    1. 1. putting your best (card) forward
    2. 2. what we’ll cover: <ul><li>business card basics </li></ul><ul><li>business card etiquette </li></ul><ul><li>put your cards to work </li></ul><ul><li>design ideas & inspiration </li></ul>
    3. 3. basics (you already know this stuff) <ul><li>portable </li></ul><ul><li>legible </li></ul><ul><li>correct </li></ul><ul><li>right details </li></ul><ul><li>plain is ok </li></ul><ul><li>dark on light </li></ul>
    4. 4. basics (you already know this stuff) <ul><li>take them everywhere </li></ul><ul><li>hand them out </li></ul><ul><li>put them on display </li></ul><ul><li>collect other people’s </li></ul><ul><li>keep them organized </li></ul><ul><li>act on them </li></ul>
    5. 5. Fine. Now what? it’s all about the details
    6. 6. business card etiquette <ul><li>focus on people, not cards </li></ul><ul><li>ask for their card first; </li></ul><ul><li>don’t wait to be asked </li></ul><ul><li>offer solutions, not sales </li></ul><ul><li>follow up if you promised </li></ul>
    7. 7. put your business card to (net)working (mark up cards as you get them) -Charlene Marmer Solomon, “Overcoming Business Card Phobia” Black Enterprise, 1994
    8. 8. put your business card to (net)working (mark up cards as you get them)
    9. 9. put your business card to (net)working (capture the information electronically)
    10. 10. put your business card to (net)working (follow up if you promised to)
    11. 11. put your business card to (net)working (continue looking for what others need)
    12. 12. put your business card to (net)working (keep in touch…LinkedIn & FB might help…)
    13. 13. put your business card to (net)working (…and there’s Twitter, too…)
    14. 14. put your business card to (net)working (you’ll gradually turn “weak links” into strong ties)
    15. 15. put your business card to (ad) work (make your card do double duty)
    16. 16. put your business card to (ad) work (make your card do double duty)
    17. 17. put your business card to (ad) work (make your card do double duty)
    18. 18. put your business card to (ad) work (personal cards can even lead to a job)
    19. 19. So let’s get inspired!
    20. 20. business cards can be little
    21. 21. white space is nice
    22. 22. yes, a card-shaped video!
    23. 23. traditional forms are now optional
    24. 24. it can represent your values…
    25. 25. … and be really cool, too.
    26. 26. freebies can function as cards…
    27. 27. … but match the freebie to the target market
    28. 28. so are there rules anymore? (your name isn’t even necessary…)
    29. 29. you bet! (…except when it is!)
    30. 30. other blunders to avoid (so you got this card for free. how’s your cash flow again?)
    31. 31. other blunders to avoid (have up-to-date cards at all times)
    32. 32. other blunders to avoid (keep it with you at all times!)
    33. 33. other blunders to avoid (don’t look just like everyone else)
    34. 34. Now It’s Your Turn to Play!
    35. 35. resources Here’s My Card by Bob Popyk
    36. 36. resources http://tinyurl.com/ccplbusinessdatabases
    37. 37. resources http://digg.com/search?s=using+business+cards
    38. 38. resources design-by-bid websites
    39. 39. more ideas await you! http://ccplbusiness.wordpress.com
    40. 40. your business questions answered @ ccpl 805-6930 [email_address] IM: http://tinyurl.com/ccplhelp @ccplbusiness

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