Crowdfunding campaign for a board game that was focused on players outside of the United States.

1. llll
Ken Interactive
Case Study

2. Ken Interactive Case Study
Bengaluru, Karnataka, India

3. The company is promoted by a
group of professionals who have an
established track record of building
knowledge based organizations and
leveraging technology and human
capital to create intrinsic value.
With more than 5 decades of
combined leadership experience,
we bring cutting edge technologies
and domain knowledge to deliver a
unique value proposition.
Our Client
Ken Interactive
Bengaluru, Karnataka, India

4. The Project
The focus of the campaign was to
raise funds for the expansion of the
cricket based board game Spin-A-
4 and the development of a market
that was completely outside of the
United States and focused on the
cricket playing world. To accomplish
this lofty goal we knew we were going
to have to employ the laser focused
targeting ability of Facebook ads to
increase the brand reach and brand
awareness of the company and the
game Spin-A-4.

5. Goals
The goal is to raise $7500 while creating
awareness and branding for the product.

6. Challenge
With over 9,000 projects running
at any point in time on Kickstarter,
the competition is more intense
than before. So knowing how to
drive traffic to your crowdfunding
page is a basic, absolute must-
have skill. Otherwise, you will find
yourself struggling to raise the
necessary capital to get your
project off the ground.

7. Strategy
How we put together a plan to reach our goal.

8. Build A Crowd
Our goal was to create a super
targeted audience based in cricket
playing countries around the
world and leverage those ads to
build an immense email list
targeted on the large global
population that would appreciate
the highly nuanced board game
that was the life work of the
creator.
.

9. More Detailed Target
Facebook Custom Audiences are an advanced feature that enable you to
connect on Facebook with your existing contacts. Getting in front of your
existing customers and app users on their favorite social network reinforces
your brand, but also gives you the opportunity to increase lifetime customer
value, order frequency, and loyalty.

10. Dig Deeper into the Crowd
Lookalike Audiences are a logical
next step, once you have a good
Custom Audiences strategy in
place. Even if you don’t have your
own email or phone list, you can
mirror your Facebook fan base.
Lookalikes allow you to expand
beyond your reach but still target
people with highly specific
profiles, by creating audiences
that look like your own targets.
.

11. Email List
Building a large (and highly
targeted) email list is about one
thing and one thing only:
providing value. People don’t give
their email address away willingly.
They don’t want to “sign up for
your newsletter.” When websites
or applications require their email
in order to proceed, they roll their
eyes. With these strategies, even
if you get their email address,
you’ll never keep them engaged.
And unless you’re engaging those
customers, then those email
addresses aren’t doing anything
for you.

12. Results
$7,500
Goal
$12,373
The Amount Raised
173 People
The # of people who gave money
Received great press
Marketing
Engaged Targeted Audience