11. • Conduct a survey with all
varieties with rating score for
each variety and analyse the data.
• Grouping of different data points
in to clusters.
Example: Prego
13. • Products should not have
any hierarchy.
• Different kinds of products
for different classes of people.
14. In India Coke and Britannia has released
products based on clusters
15.
16. Disclaimer
This presentation was made by Guru Vishnu Kavali,
Amrita Coimbatore, under the guidance of
Professor Sameer Mathur, IIM
LUCKNOW, During a Marketing Internship.