11. Niche marketing-Indians
love cricket(Viewers act
as promoters for Star
Sports)
High salaried people try to
make their home smart if
they like the innovation
they will spread it.
12. Coffee shop for College
students and working
professionals(Purple cow)
Unique ice cream parlour
with different flavours
13.
14. Disclaimer
This presentation was made by Guru Vishnu Kavali,
Amrita Coimbatore, under the guidance of
Professor Sameer Mathur, IIM
LUCKNOW, During a Marketing Internship.