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Gunjan Ohri
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a brand analysis of McDonalds
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Mcd voiceover
1.
HUNGRY???
2.
Let’s make a trip to the nearest McD… while
we are on it let's dig deep into the McDonald’s case…
3.
History
4.
1st ever McD
5.
target
6.
Brand equity models
7.
Brand asset valuator ENERGIZED
DIFFERENTIATION
8.
ESTEEM
9.
KNOWLEDGE
10.
BRAND RESONANCE MODELS •SALIENCE •PERFORMANCE •IMAGERY •JUDGEMENTS •FEELINGS •RESONANCE
11.
BRAND ELEMENTS OR IDENTITIES
12.
CHOOSING BRAND ELEMENTS
13.
~MEMORABLE ~MEANINGFUL ~LIKABLE ~ADAPTABLE ~TRANSFERABLE ~PROTECTABLE
14.
15.
PLAN TO WIN
16.
17.
18.
WHATCHA WAITING FOR?? Dig
in!
19.
A little sass
does help ☺
20.
Summary • What? • Who? •
How?
21.
Disclaimer Created by Gunjan Ohri,SRM
KTR,during a marketing internship by Prof.Smeer Mathur,IIM Lucknow.
22.
hope u loved
it!!!
Download now