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Building a Website - Art or Science
- 1. BUILDING A “WEBSITE” ART OR SCIENCE Quixell.in
- 2. COMMON MYTHS • Building a website is a time bound activity • One can ignore Mobile compatibility and performance in the initial stages • Website can be built at very-very low cost • Brand & USP’s should be communicated “loud & shout” on the website Quixell.in
- 3. 3 PHASE APPROACH Discovery Website Design & Development (Agile Approach) Web Maintenance & upgradation Quixell.in
- 5. DISCOVERY Quixell.in Understan ding Requireme nts Define the Problem Statement Define the Objective Discovery - Understand Company & Products being offered Define & Understand your customer personality Market Positioning- Define Brand personality Scope & Requiremen t Document
- 6. PHASE – II WEBSITE DESIGN & DEVELOPMENT Quixell.in
- 7. DEVELOPMENT METHODOLOGY Quixell.in Follow Agile Development Methodology. Build features based on Customer Feedback.
- 8. 4 SIMPLE YET IMPACTFUL TIPS • Website must be “Customer Centric” • Website must be “Mobile Responsive” • Website must be “High Performant” • Website must be “SEO Compliant” Quixell.in
- 9. RECIPE FOR WORLD CLASS DESIGN Quixell.in Establish an emotional connect with Customer Build Trust & Engage visitors Highlight Differentiators which matters most to the audience Content should be educative, entertaining, informative or simply about the brand? Provide clear calls to action and lead capture forms
- 10. STAGES IN DESIGN AND DEVELOPMENT Quixell.in Understand the Target Audience Understand the Business Context Build the information Design Visual Design Content Generation Website Build out Website Deployment Web Maintenance Continuous Upgradation
- 11. PHASE – III WEB MAINTENANCE & CONTINUOUS UPGRADATION Quixell.in
- 12. WEBSITE MAINTENANCE & UPGRADATION Quixell.in Deployment & Maintenance Staging & Live Environment Periodic Backups Auto Recovery in case of crash Performance Tuning with every significant change Website should be continuously upgraded to build features based on customer feedback
- 13. B2B VS B2C DESIGN – IS THERE A DIFFERENCE ! B2B Longer & Complex Sales Cycle (Relationship Building) Customer values the benefits specific to their Industry Thought Leadership – essential component of strong branding and marketing strategy Content Matters – Bogs to educate, whitepapers, case studies etc. B2C Straightforward and less complex sales cycle Customer values the perceived emotional benefits of a product or service Thought Leadership is never a focus area Apart from specific product features any other content will distract the customers Call to Action √ Lead capture form √ Chat √ Download whitepaper, Blog or a video Call to Action √ Buy Now √ Join Now √ Shop Now √ Now Now Now Bring that cool factor Apart from being cool, must have engaging design & highly functional
- 14. WEBSITE BUILDING IS AN “ART” YOU NEED TO CONNECT WITH CUSTOMER EMOTIONALLY “SCIENCE” YOU NEED TO FOLLOW SPECIFIC ENGINEERING PROCESSES TO DESIGN AND DEVELOP A WEBSITE Quixell.in
- 15. Do you want to Dominate the Digital ! Call us @ Quixell.in Natarajan Alagappan 99725-72224 nattu@quixell.in Ajay Batra 97414-97123 ajay@quixell.in Thank You ! Quixell.in
- 17. STAGES IN DESIGN AND DEVELOPMENT Understan d the Target Audience Understan d the Business Context Build the informatio n Design Visual Design Content Generation Website Build out Website Deploymen t & Maintenan ce Quixell.in
- 18. UNDERSTAND THE TARGET AUDIENCE Who is the buyer? What are their behaviour traits online? What problems they wish to solve when looking for the website? What are the talking about in digital channels? Quixell.in
- 19. UNDERSTAND THE BUSINESS CONTEXT Understand the company & the brand image What is the product or service What is the competition What are the USPs of the company? Quixell.in
- 20. BUILD THE INFORMATION DESIGN Decide the site map Define the content topics on the home page Define the content needed in inside pages Quixell.in
- 21. VISUAL DESIGN Get real product and process images from the site Decide devices to show the site on Decide languages to build the website on Prepare creative design options Quixell.in
- 22. CONTENT GENERATION Study google search trends Define the SEO keywords Decide page titles and on page content Identify content sources Prepare content Quixell.in
- 23. WEBSITE BUILD OUT Build the web pages Integrate the content and make website SEO compatible Run tests on various devices Run tests for performance Quixell.in
- 24. WEBSITE DEPLOYMENT & MAINTENANCE Deploy the website in LIVE Deploy the website in a Staging/backup location Integrate Chat if needed Do a disaster back up recovery test (critical) Manage and maintain website Quixell.in