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Google Marketing for Retailers - Varier Retailer Marketing Academy #2

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Google Marketing for Retailers - Varier Retailer Marketing Academy #2. Webinaret blev afholdt den 1.12.16.

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Google Marketing for Retailers - Varier Retailer Marketing Academy #2

  1. 1. Varier Retailer Marketing Academy #2 Google Marketing for retailers starts in a couple of minutes, waiting for the last attendees to get the technical stuff working 
  2. 2. Agenda for this webinar • Introduction – who am I and why am I speaking • About the webinars • Disclaimer • Insights and numbers from Google (Emil) • Learn about Google Marketing (Adwords and SEO) • Google My Business • Google Analytics • Sum up and questions
  3. 3. Why me / us? • Founder/Senior Digital Marketing Specialist at Compell • Experience from before Google (First PC 1996, First website 2000) • Google Premier Partner • Facebook Managed Agency • Extremely specialized team working from Denmark Strategy, business & numbers Digital natives Creative mindsets (Ninjas) The Magic Happens 
  4. 4. Why this webinar? • Varier wants to grow their business • Varier wants YOU to grow – both in Varier sales and other products! • Digital revolution – problems and opportunities – lets face it together • Produced in collaboration with Frode Karlsen, Linda Ødegaard, Kasper Eriksen and the rest of the marketing department.
  5. 5. Disclaimers, yes we have to! • English, I´ll do my best • Global trends, might differ from your country • We want to inspire you to do it yourself! • Feedback is very much appreciated • Webinar will be recorded and distributed afterwards. • Please ask questions, write them and I´ll catch up on the fly – both technical or my language! • Sum up and more questions in the end. • Time is around ~45 minutes depending on my speed and your questions  Practical stuff
  6. 6. Insights and numbers from Google (Emil)
  7. 7. Google Some years ago I asked: ”Do you know Google?” 
  8. 8. What is Google? You know all the basics – but what can Google do for you…? Customers Revenue Branding
  9. 9. 2 ways into Google Adwords = Paid SEO = “Free”
  10. 10. 2 ways into Google Paid (Adwords) • Pay per click • Decide budget • Start / stop • Ready within 1 day Free (SEO) • Optimization (onpage and offpage) • Content production • Linkbuilding • Consultants or your time • From 1 month to 1
  11. 11. Chairs Stühl
  12. 12. Google Adwords  How to Create Account (Free) Define keywords and ads Define budget and target area Get clicks / customers Evaluate / repeat
  13. 13. How simple is it? (1€ daily ) 1) Do it yourself through the web interface 2) Google free setup for the first 4 weeks 3) Get help from a local consultant
  14. 14. Example – Furniture store in Aarhus • Budget for 1 month = 1.000DKK = 160 DKK daily budget • Focus on keyword ”chair” (CPC 5)  32 daily clicks / 1.000 clicks in all campaigns • Only focus on keyword ”chair” for people within 5 miles of the physical store 1000 clicks to website 50 visits to store 5 orders, avg. Basket size 5.000 25.000 revenue ROI 5
  15. 15. Google My Business
  16. 16. People use Google for brands they know
  17. 17. Register/Verify your retail store online
  18. 18. Why Google My Business 1. You own it / are visible  2. Get the right data (phone e.g.) 3. Opening hours 4. Upload pictures 5. See reviews 6. Insights from Google My Business statitics
  19. 19. How to do it? Go to GMB website Add your businesss to GMB Verify with phone or postcard Create / update profile Use the insights 
  20. 20. Google Analytics
  21. 21. Website statistics software – 3 questions 1. Where they come from? 2. Who are they? 3. What do they do?
  22. 22. Example – Geography / Demographics
  23. 23. Example – How many and where?
  24. 24. Example – What do they on website?
  25. 25. Google Analytics can help you • Insights about your website and users • Insights about online marketing spend (adwords) • Insights about how your website is performing • And 10.000 other things  Google Analytics – how to? 1) Get installed on website if not, its free! 2) Get data (wait ) 3) Analyze and make descions, evaluate marketing
  26. 26. Take-aways from today! • Google is your friend  • Try out Google Adwords – it will work i promise! • Registers on Google My Business • Google Analytics – your new best friend Questions – thank you for your time / Slides will be sent

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