4. Communicator Strategy
One element of your communication strategy has to do
with a set of issues involving you, the communicator.
Regardless of whether you are speaking or writing,
your communicator strategy includes
• What is your objective?
• What communication style do you choose ?
• What is your credibility?
5. Communicator Strategy(contd)
What communication style do
you choose ?
• Tell/sell style when you want
your audience to learn from
you.
• Consult/join style,
sometimes called the “inquiry
style,” when you want to learn
from the audience.
6. Audience Strategy
• Audience strategy is gearing your message toward the
audience’s needs and interests.
• The more you can learn about your audience—who they are?
what they know? what they feel? and how they can be
persuaded? the more likely you will be to achieve your desired
outcome.
7. Message Strategy
Structuring your message is a third variable in your
communication strategy. Points that should be kept in mind while
outlining your message strategy are:
1. How can you harness the power of the beginning and the
ending? Should you use the direct or indirect approach?
2. How should you organize your message?
3. How might you connect through stories?
10. Culture Strategy
What are the cultural attitudes toward
time, fate, credibility, audience selection,
persuasion, message structure, channel
choice, and nonverbal behavior?
Example:
• Goodwill credibility (in relationship-
oriented cultures) verses expertise
credibility (in task-oriented cultures.
• Vietnamese may look down to show
respect, but that doesn’t mean they are
“evasive.” Northeasterners may speak
fast, but that doesn’t mean they are
“arrogant.
• Latin Americans may prefer a closer
social space; Swedes may prefer a more
distant social space.
