All around Johannesburg there is a presence of street artists. During this project students chose the best of the street artists and worked with a select few to uplift and empower them to potentially launch a design product line which could feed into the 1800 Nando’s restaurants nationally and internationally.

1. 2016
JOZI GEM

2. JOZI GEM
For this project the street artists from Johannesburg is the community.
They are different to other communities in the GDC 10% project as
their working arrangements are informal and they are not grouped
together with a organization or structure.

3. JOZI GEM
The students go to find the outstanding ones and work with them.
Their needs that are addressed is that they have a highly developed
skill but not a large platform to sell it from.
GDC 10% Jozi Gem project aims to link these street artists and a
corporate entity who has the need for well crafted south African
products on a large scale.

4. THE BRIEF
All around Johannesburg there is a presence of street artists. During
this project students chose the best of the street artists and worked
with a select few to uplift and empower them to potentially launch a
design product line which could feed into the 1800 Nando’s
restaurants nationally and internationally.

5. THE PROCESS
Student identified their own street artists, thereafter they performed
a analysis of the artist’s skills. Together with the artists they
developed a product that would be useful in the Nando’s
environment.

6. THE PROCESS
The product that they developed focused mainly on utilising the skills
of the artists to generate a new product that would fit into Nando’s
environment. This meant that students aimed to become the link
between the skill sets of an artist and an end-user.

7. THE OUTPUTS
Wooden Sauce Holder
Concept sketches
This group identified an artist with exceptional skill for fine wood
work.
They utilised this skill to design a sauce holder that could be used in
Nando’s restaurants.

8. THE OUTPUTS
Wooden Sauce Holder
Design Development

9. THE OUTPUTS
Wooden Sauce Holder
Technical Development

10. THE OUTPUTS
Wooden Sauce Holder
Technical Development

11. THE OUTPUTS
Cleaning “Macheen”
The Concept
This group identified an artist with exceptional skill developing new
products and daily problems – he is an inventor.
They utilised this skill to develop one of his prototypes into a floor
cleaning / drying machine.

12. THE OUTPUTS
Cleaning “Macheen”
Concept Development

13. THE OUTPUTS
Cleaning “Macheen”
Technical Development

14. THE OUTPUTS
Soap Stone Basin
Concept
This group identified an artist with exceptional skill soap stone
sculpturing.
They utilised this skill to design a wash hand basin that could be used
in Nando’s restaurants.

15. THE OUTPUTS
Soap Stone Basin
Design Development

16. THE OUTPUTS
Soap Stone Basin
Technical Development

17. THE OUTPUTS
African Dolls Exhibition
Concept
This group identified two artists with exceptional skill in making African
dolls from banana leaves.
They utilised this skill to design an exhibition that could be used in
Nando’s as part of their corporate identity/ marketing strategy.

18. THE OUTPUTS
African Dolls Exhibition
Design Development

19. THE OUTPUTS
African Dolls Exhibition
Technical Development

20. THE OUTPUTS
African Dolls Exhibition
Technical Development

21. THE OUTPUTS
African Dolls Exhibition
Technical Development

22. THE OUTPUTS
Wire basket woven light
Concept
This group identified a group of artist with exceptional skill in wire
basket weaving.
They utilised this skill to design a pendant light fitting that could be
used in Nando’s restaurants.

23. THE OUTPUTS
Wire basket woven light
Design Development

24. THE OUTPUTS
Wire basket woven light
Technical Development

25. EVALUATION
Meeting Learning outcomes
Overall the students met the learning outcomes for
the project. They connected with a specified community
and linked this community to a corporate end-user.
Quality & Quantity of Work
This year the quality of work was lower than the previous year where
we had a similar brief. The group of students consisted of students
from the bottom ranges of marks in their individual programmes. This
however lead to exceptional high attendance, but limited individual
critical thinking.
Development of project brief
This year was the first year that a corporate end-user was part of the
brief, this was a very good addition. One of the projects were taken as
it is to be developed in house (with assistance of the students as
interns) and 2 of the students were connected to industry leader
designers who are closely knit with the corporate; Nando’s

26. THANKS
A sincere thank you to Michael Spinks, the head Designer of Nando’s
South Africa.
The input and feedback you gave at the student presentations were
valuable and a great learning opportunity for them. Thank you for
linking some of the students and artists up into your network for
future developments.