An introduction to Design Ventura 2012 for teachers participating in Virtual Ventura and Design Ventura. This presentation aims to particularly help teachers who were not able to join CPD events in June 2012.

2. WELCOME
Thanks for signing up
to Design Ventura.
This presentation will
walk you through the
key aspects of the
project in 2012
Please use refer to
your Teachers’ Notes
for detailed info

3. WELCOME
Design Ventura brings the business
of design to life with Deutsche Bank.
Each year the Design Museum
works with a high profile designer
(Anya Hindmarch in 2012),
challenging young people aged
13-16 to design a new product for
the Design Museum Shop.

4. PROJECT OVERIVEW
Who ? Years 9, 10 and 11 (aged 13-16)
Wha t? A design and enterprise competition
How? Virtual Ventura (any school)
or Design Ventura Workshops
(40 London State Schools)
W h e n ? Project is ‘live’ between Sept-Dec
(See key dates for more details)

5. KEY DATES
5 Sept y D a t e s 2 Ventura 13 student brief video is online
Ke 0 12 - 2012
Sept-Nov Research, design, development and enterprise
responses to the brief
Sept-Nov Launch workshop at Design Museum, followed
(Design Ventura London by 2 workshops delivered at your school – 1
State Schools only)
design session, 1 enterprise session
19 Nov Deadline for competition entries (one per school)
23 Nov Shortlisted schools announced
7 Dec Deadline for video pitches from top 10 Virtual
Ventura schools
10 Dec Live pitching event for top 10 London schools
Feb 2013 Ventura celebration & awards event
13 Feb-3March Ventura exhibition

6. PROJECT OVERIVEW
Through Ventura, the Design Museum aims to:
• Increase skills, confidence and ambition of young people
• Support students to respond to a live brief
• Celebrate and exhibit the best student ideas
• Research and measure impact with the University of Warwick
• Develop sustainable relationships with schools

7. PROJECT OVERIVEW
A im s f o r S t u d e n t s :
• Develop c r e a t i v i t y and e n t e r p r i s e skills
• Offer opportunities to design in the r e a l w o r l d
• Promote t e a m w o r k and collaboration (students work
in teams of 4-6 students)
• Learn from i n d u s t r y p r o f e s s i o n a l s via online
content nationally, plus volunteering programme in London
• Consider e t h i c s a n d e n v i r o n m e n t in a design
and business context

8. PROJECT OVERIVEW
Anticipated outcomes for students:
• A greater understanding of design process
• Insight into role of design in our economy
• Improved design and enterprise skills
• Increased motivation and confidence amongst
students (a real world brief with real outcomes)

9. PRIZES & REWARDS
F o r e v e r y s t u d e n t : a commemorative
certificate
F o r c o m p e t i t i o n w i n n e r s : designer
prizes for each team member, publicity, trophy,
celebration event, public exhibition of student
work
F o r D e s i g n V e n t u r a w i n n e r s : the
chance to have your product made and sold in the
Design Museum Shop
(There is also a special award for the most

10. CURRICULUM
O p p o r t u n it ie s in c lu d e :
• Personal Learning and Thinking Skills
• PSHE Education
• Cross Curriculum Dimensions
• Design & Technology at Key Stage 3
• Design & Technology at GCSE
Other subj welcome including B T E C A rt and D esign and
ects
B usiness Studies
Detailed project curriculum maps available
E m a i l : catherine@designmuseum.org

11. CURRICULUM
What is enterprise education?
…it’s always worth a reminder
Enterprise capabilities include innovation, creativity, risk-
taking and risk-management, a can-do attitude and the
drive to make ideas happen’ (DfE 2007)
- Making ideas happen is what design is all about!

12. CURRICULUM
What is design?
…it’s always worth a reminder!
’Design is a hugely fertile field of inventive new work, as well
as a key component underpinning the modern economy. It
provides a means for understanding the contemporary world,
and, potentially, for making it a better place.’
Deyan Sudjic, Director of Design Museum

13. VENTURA 2012 BRIEF
Create a well-designed product to sell in the
Design Museum Shop, relating to the theme of
‘ jo u r n e ys ’
Full details of specification available from
v e n t u r a . d e s ig n m u s e u m . o r g
A film of designer Anya Hindmarch presenting the Ventura
brief will be online from 5 S e p t 2 0 12

14. VENTURA 2012 BRIEF
U np a c k the the me o f
jo u r n e ys :
F o u r s t a g e s t o a jo u r n e y:
4. Getting ready (planning and preparing to set off)
5. En route
6. Arrival
7. Remembering
- Encourage students to think about emotions and activities
associated with o n e o f t h e s t a g e s listed above, and
to then list products that could support this.

15. AUTUMN EXHIBTIONS
Come for a free visit to the Design Museum to inspire your students
and support their research. Three exhibitions will be on show during
the autumn term. Visits must be booked in advance (email:
learning@designmuseum.org). If you can’t come in person, see past
exhibtions online at designmuseum.org
Digital Crystal Designed to Win Designers in
(Swarovski) Residence

16. THE DESIGN MUSEUM SHOP
See the Design Museum shop factsheet for details of best-
selling products. Also visit: designmuseumshop.com or
come in person with your students (max. of 10 students at a
time allowed into the shop )

17. SHOP CUSTOMERS
A wide range of people use the shop, here are
just a few:
Customer Products
Professional designers Design products ranging from
cycling gear to furniture
Design students Specialist books and products to
support their study
Tourists Mementos of the Design Museum
and London plus gifts
Exhibition visitors Postcards, books, and other
exhibition-related products
Gift-buyers Creative and unusual presents
School groups Low cost souvenirs including
badges, pens and postcards

18. VENTURA ONLINE
Ventura.designmuseum.org is a one stop shop for all the key information
and resources that you need to run the project. Sign up to the teacher’s
forum to swap tips and get advice from colleagues in other schools.
S ig n in /
s ig n o u t for
personalised features
and to use forums/post
content
Res our
c es R e c e n t b lo g
including the full p o s t s for the latest
brief, workshop news and resources
outlines and
worksheets

19. VENTURA COMPETITION
T o e n t e r t h e c o m p e t it io n :
1. S e l e c t o n e t e a m to represent your school – we recommend that you
hold a pitching event at your school where each team presents their ideas to a
panel of judges.
2 . E m a i l 3 v i s u a l i s a t i o n s s h e e t s showing initial responses to the
brief, research and design development, and final ideas, plus a completed
c o m p e t i t i o n e n t r y f o r m on behalf of your team by 19
N o ve mb e r
Wha t ha p p e ns ne xt?
All shortlisted schools will be announced on Ventura.designmuseum.org by 23
November
- T o p 10 D e s i g n V e n t u r a s c h o o l s will be invited to attend a
pitching event at the Design Museum on 10 D e c e m b e r 2 0 12
- T o p 10 V i r t u a l V e n t u r a s c h o o l s will be invited to submit a video
of their pitch by 7 D e c e m b e r 2 0 12
A n n o u n c in g t h e w in n e r s
Join us at a celebration event in February 2013 to find out who has won!

20. WINNING IDEAS
Virtual Ventura Design Ventura
Plyano, by
Simon Badoiiing,
Langton by Walworth
Grammar Academy,
School, 2011 2011
Dove
Bunting, by
Haberdasher
Dish Dash, Aske’s
by Globe Hatcham
Academy, College,
2010 2010

21. YOUR NEXT STEPS
1. D e c i d e h o w t o r u n t h e p r o j e c t : in lesson time, as a lunch
time or after school club or as an off-timetable day?
2. R e c r u i t students from Years 9,10 or 11 (aged 13-16)
3. Introduce the project to students
4. Watch the f i l m o f t h e b r i e f (online from 5 Sept)
5. Create t e a m s o f 4 - 6 and allocate roles (based on skills and
aptitudes)
6. Support students to generate i n i t i a l r e s p o n s e s t o t h e b r i e f
(get each team to look at one aspect of a journey – getting ready, en route,
arrival or remembering the journey)
7. U n d e r t a k e i n i t i a l r e s e a r c h :
•d e s i g n b r i e f - visit the museum & shop online or in person
•b u s i n e s s a n d e n t e r p r i s e a s p e c t s o f b r i e f : target
market, best selling items in Shop, marketing methods.

22. ANY QUESTIONS?
?
The Ventura team would be delighted to talk further – call us on:
Tel. 0 2 0 7 9 4 0 8 7 6 9 or 0 2 0 7 9 4 0 8 7 6 8 or email
v e n t u r a @ e s ig n m u s e u m . o r g
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