Green Tourism Certification Programme - GTBS Update - Simpler & Better - Introduction to Version V due to be rolled out Autumn 2014

1. Green Tourism 2014 People : Places : Planet
Andrea Nicholas
Co – Founder and Managing Director
Green Tourism Certification Programme
“SIMPLER & BETTER”

2. Green Tourism 2014 People : Places : Planet
• Business Development & Grading Programme
• SME’s (<250 employees) - Accommodation, Tour
Operators, Activity Providers, Restaurants, Cafés, Information
Centres, Offices
• Private, not-for-profit company
• Funded through membership fees, project work and international
consultancy
• Operating since 1997
• Graded over 5000 business – UK, Ireland, Canada
• Current membership nearly 2500
• The World’s most credible* Sustainable Tourism Programme
• Only National Sustainable Tourism programme validated by
International Centre for Responsible Tourism
*Tourism and Greenwash Report produced by Totem Tourism June 2013
What is Green Tourism?

3. Green Tourism 2014 People : Places : Planet
• 2010 Project in South Kerry, Members in
Republic of Ireland
International Expert Advice
• 2007 - 2010
Advised Qualmark in New Zealand on
development of Enviro-Mark
• 2011 - 15 Sweden Welcome Programme
Criteria Development, Assessor Training
• 2013 Green Tourism Canada
45+ Members

4. Green Tourism 2014 People : Places : Planet

5. Green Tourism 2014 People : Places : Planet

6. Green Tourism 2014 People : Places : Planet
Green Tourism = Good Business
If you are not doing it - You are missing out

7. Green Tourism 2014 People : Places : Planet
Blenheim Palace
ZSL London Zoo
Manchester Utd
Crieff Hydro
Gleneagles
The Savoy

8. Green Tourism 2014 People : Places : Planet
GREEN TOURISM VERSION V
“SIMPLER & BETTER”
• Update & Refresh Programme
• Checklists per business type
• Hotels, B&B, Self-Catering, Visitor Attractions, Hostels, Conference
Venues, Holiday Parks, Activities, Tours etc
• Streamlined Scoring
• Less for small / micro businesses
• More for large businesses with leisure facilities / restaurants etc
• Improved and extended minimum standards – Commitment to:
• Sustainability
• Quality
• Social Responsibility & Equality

9. Green Tourism 2014 People : Places : Planet
Join before 30 May 2014 and receive
(Use Promo code 2013-26-RES on your application)
Special Offer
£100 off Membership Fees
£75 off Registration Fee
£100 off Membership Fees

10. Green Tourism 2014 People : Places : Planet
2009 – Credit Crunch
Has green gone off the agenda?
2009 VisitEngland – Membership Survey (278 businesses)
2014 Chichester Uni - Membership Survey (450 businesses)
HOW IMPORTANT IS GREEN?

11. Green Tourism 2014 People : Places : Planet
Staff motivation & retention
• 76% Important
• 25% Increase in last 5yrs

12. Green Tourism 2014 People : Places : Planet
Attracting new customers
• 46% Important
• 27% Increase in last 5 yrs
Attracting repeat business
• 49% Important
• 33% Increase in last 5 yrs

13. Green Tourism 2014 People : Places : Planet
Improved satisfaction for existing customers
• 60% Important
• 35% Increase in last 5 yrs

14. Green Tourism 2014 People : Places : Planet
01738 632162
Andrea@green-tourism.com
The_GTBS
Green Tourism
“Be the change you want to see in the world”
Mahatma Ghandi