The Living Desert 2014 HighLights
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The Living Desert had another record year in 2014/15 with increased attendance and revenues. Their marketing efforts received numerous awards and they introduced many new programs and events that were well attended. Daytime attendance was up 12% and revenues increased 12% compared to the previous year. Special events also saw increases, with WildLights attendance up 63% and revenues up 62%. The document requests continued board support to build on this success.
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The Living Desert 2014 HighLights
- 2. 2014/15 Another Record Year
- 3. AWARD WINNING MARKETING • 2014 Capella Award; “Media Relations” • 2014 TripAdvisor; Traveler’s Choice Award • 2014 Davey Award; "Discover Your Zoo" Billboard Campaign • 2015 ADDY Award: Elements of Advertising • 2015 ADDY Award: Collateral Material • 2015 ADDY Award: Best of Print - What's New at the Zoo? • 2015 ADDY Award: Outdoor Campaign - What's New at The Zoo? • 2015 ADDY Award: Campaign - Social Media • 2015 ADDY Award: Integrated Campaigns – Zoorassic Park • 2015 Palm Spring Life; “Best Place to Take Children”
- 4. WHAT’S NEW AT THE ZOO? • Dinosaurs • Birds of the Australian Outback • Camel Rides • La Grande Fiesta • Princess & the Frog Day • Howl on Saturday & Sunday • Howl at Night • 10 More Nights of WildLights • Go Native Day • Cheetah Day • Train Day • Brew at the Zoo • Animal Births • Eggstravaganza • Annual Plant Sale • Starry Safari • Park After Dark • ZooCamp • Birthdays • Private Functions • Me & You at the Zoo • Wildlife on Wheels • Gala • Mardi Paws • Giraffe Feeding • Gerald Ford 5 K Run • Ronald McDonald House 5K Run • United Way 5K Run • JazzZoo • Desert Garden community Day • Members Breakfast • Adoption Appreciation Party • Sneak Peaks • And More…
- 5. Board Assistance - Investment in Marketing
- 6. KEEP IN MIND LAST YEAR WAS A RECORD BREAKING YEAR IN ATTENDANCE & REVENUE
- 7. DAYTIME FRONTGATE ADMISSIONS* Y-T-D COMPARATIVE 2015 vs. 2014 Full Paid Admission: Up 17% 100,448 compared to 86,023 Member Visits: Up 18% 72,844 compared to 61,535 Discounted: Down 64% 6,103 compared to 17,159 Free (Giveaways): Down 64% 2,676 compared to 7437 Total Attendance: Up 12% 265,450 compared to 238,329 *Does not include Special/Private Events, Educational Programs.
- 8. SPECIAL EVENT ATTENDANCE COMPARATIVE 2015 vs. 2014 • La Grande Fiesta: Up 6% 1,308 compared to 1,237 • Howl-O-Ween: Up 14% 4,469 compared to 3,937 • Howl Night: Up 154% 1,564 compared to 616 • WildLights: Up 63% 31,670 compared to 19,472 • Fairytales & Frogs: Up 45% 2,824 compared to 1954
- 9. ADMISSIONS REVENUES* Y-T-D COMPARATIVE 2015 vs. 2014 Total Admissions Revenues: Up 12% $2,773,328 compared to $2,480,312 *Includes Special/Private Events, Educational Programs.
- 10. SPECIAL EVENT REVENUE COMPARATIVE 2015 vs. 2014 • La Grande Fiesta: Up 6% $10,071 • Howl-O-Ween: Up 27% $27,951 • Howl Night: Up 385% $3,640 • WildLights: Up 62% $256,114 • Fairytales & Frogs: Up 45% $19,789
- 11. WE GREATLY APPRECIATE YOUR SUPPORT AND LOOK FORWARD TO ANOTHER RECORD YEAR IN 2016!