Micro-influencers are the social butterflies of the online world. They are not celebrities, but they have a large group of online friends and followers that respect what they say. Micro-influencers have the ability to take your social media marketing efforts to the next level with their highly engaged and loyal following. Learn more about how micro-influencers can benefit your brand! Contact Statusphere: Website: http://joinstatus.com/ Twitter: https://twitter.com/joinstatus Instagram: https://www.instagram.com/statusphere/ LinkedIn: https://www.linkedin.com/company/statusphere Connect with Statusphere founder Kristen Wiley: Twitter: https://twitter.com/TheKristenWiley LinkedIn: https://www.linkedin.com/in/thekristenwiley

1. What are Micro-Influencers?
The New Wave of Social Marketing
Kristen Wiley - @TheKristenWiley JoinStatus.com

2. When most people think about influencer marketing,
they think about a brand partnering with a celebrity
that has 100,000 - 1 million followers.
Traditional Influencer Marketing

3. They don’t realize there is a huge group of other
social media influencers out there called micro-
influencers or “power-middle” influencers.
Influencer Marketing

4. What is a Micro-Influencer?
A micro-influencer is an influencer who typically
has 5,000-25,000 highly engaged followers.

5. Think about that one friend you follow on
Instagram that consistently posts awesome
content and receives many authentic likes and
comments.

6. Benefits of Using Micro-Influencers:
Higher Engagement Rate
Instagram influencers with less than 5,000
followers actually have over 5x the engagement of
influencers with over 100,000 followers.
Source: Takumi

7. Benefits of Using Micro-Influencers:
More Cost Effective
Influencers with over 100,000 followers are
expecting much more compensation than micro-
influencers.

8. Benefits of Using Micro-Influencers:
More Cost Effective
Meanwhile, you can get an army of micro-
influencers posting about your product rather than
1 or 2 large influencers.

9. Benefits of Using Micro-Influencers:
Better Targeting
Many times micro-influencers have a much more
defined target audience.

10. Benefits of Using Micro-Influencers:
Better Targeting
For example, if a micro-influencer is into
organic/healthy food, there is a good chance that
so are a majority of their followers.

11. Benefits of Using Micro-Influencers:
Better Targeting
Most large influencers have a wide range followers
with many different demographics and interests.

12. Benefits of Using Micro-Influencers:
More Content
Instead of 1 or 2 large influencers posting once
about you, you can get 50 -100 micro-influencers
posting about your brand.

13. Benefits of Using Micro-Influencers:
More Content
This gives you tons of content that you can
repurpose for advertising & user-generated
content campaigns.

14. Downsides of Micro-Influencer
Campaigns
After working on many influencer marketing
campaigns, the main downside is the amount of
time that it takes to manage all the influencers.

15. At Statusphere we do all
the managing and vetting
of the micro-influencers,
and ensure that they
complete their posts on
time.
Real Statusphere
influencer posts

16. Want influencers posting about your
product?
Contact us to learn how we can help you
execute a successful micro-influencer
campaign!

17. joinstatus.com