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Gamification, Alexis Barnekow at MNML BRKFST #2
- 1. “Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.“ Donald Trump
- 2. MOTIVATION / ENGAGEMANG FORBES 28 Research Studies Prove the Benefits of Employee Engagement http://www.forbes.com/sites/kevinkruse/2012/0 9/04/why-employee-engagement/
- 4. Hur skapa engagemang? • Extern motivation • Intern motivation
- 5. Extern motivation = Pengar och hot • Gör detta och få detta • Fungerar • Gaming the system • Kreativitet?
- 7. Intern motivation • Varför? Vision. Ge mening. • Mål! Feedback / short-term wins • Ställ krav på individen, var tydlig med hur man gör bra ifrån sig • Autonomi, hög påverkansgrad • Att visa är att tacka = Status • Inga dubbla budskap
- 8. VISION • Varför? Ge mening. • Mål! MÅL 1 MÅL 2 MÅL 3 • Feedback, Short-term Wins • Mål! MÅL MÅL MÅL MÅL MÅL MÅL • Feedback, Short-term Wins • Autonomi , hög påverkansgrad AKT AKT AKT AKT AKT AKT • AKT AKT AKT AKT AKT AKT • Autonomi, hög påverkansgrad Feedback AKT AKT AKT • Att visa är att tacka = Status AKT AKT AKT • Inga dubbla budskap
- 9. VISION 1. http://www.youtube.com/watch?v=smEqnn klfYs&t=13m32s 2. http://www.youtube.com/watch?v=smEqnn klfYs&t=17m0s Simon Sinek “Feeling that they’ve contributed to something bigger than themselves” http://www.youtube.com/watch?v=0DJlWBQd bIA
- 10. VISION “At TechCo, we strive to make the world healthier and more sustainable through innovation”
- 11. VISION “Being the best Recruitment company in Sweden”
- 12. VISION “A Computer on every desktop” http://www.youtube.com/watch?v=Z OuaT9r-YVk
- 13. VISION Jag gillar vår Vision https://www.facebook.com/groups/41 4251798652176/#!/groups/41425179 8652176/?fref=ts
- 15. AKTIVITETER (VALUES) Martin Luther King http://www.youtube.com/watch?v=smEqnnklf Ys&t=7m40s Gahndi http://www.youtube.com/watch?v=mVwCeGx TN-A&t=1m55s Apple http://www.youtube.com/watch?v=CaBqTYt66 9w&t=0m4s Al Pacino http://www.youtube.com/watch?v=i3gGfs6nfv U&t=1m48s
- 16. Intern motivation • Varför? Vision. Ge mening. • Mål! Feedback / short-term wins • Ställ krav på individen, var tydlig med hur man gör bra ifrån sig • Autonomi • Att visa är att tacka = Status • Inga dubbla budskap
- 17. Gamification • Mål! Feedback / short-term wins • Ställ krav på individen, var tydlig med hur man gör bra ifrån sig • Autonomi • Att visa är att tacka • Inga dubbla budskap
- 18. Gamification Source Work Game Tasks repetitive, dull repetitive, fun Feedback once a year constantly Goals contradictory, vague clear Path to Mastery unclear clear Rules unclear, intransparent clear, transparent Information too much and not enough right amount at the right time forbidden, punished, don't talk about expected, encouraged, spectacular, Failure it brag about it Status of Users hidden transparent, timely Promotion kiss-up-o-gracy meritocracy Collaboration yes yes Speed/Risk low high Autonomy mid to low high Narrative only if you are lucky yes Obstacles accidential on purpose
- 19. Gamification Source Work Game Tasks repetitive, dull repetitive, fun Feedback once a year constantly Goals contradictory, vague clear Path to Mastery unclear clear Rules unclear, intransparent clear, transparent Information too much and not enough right amount at the right time forbidden, punished, don't talk about expected, encouraged, spectacular, Failure it brag about it Status of Users hidden transparent, timely Promotion kiss-up-o-gracy meritocracy Collaboration yes yes Speed/Risk low high Autonomy mid to low high Narrative only if you are lucky yes Obstacles accidential on purpose
- 20. Gamification • Playvox. http://www.arcaris.com/ • Bunchball. http://www.bunchball.com/ • Googla!
- 21. Gamification Antal möten Personalomsättning Kundnöjdhet Tweets Lösta supportärenden Antal samtal