Project & Business Planning Workshop - 2008


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(Presentation Materials from the Free PCPCP workshop Nov 2008)

Are you a creative professional (Am, Pro-Am or Pro!) without a plan? So many of us are! How do you define your current situation? What are your creative goals? How are you making those goals happen?

Not sure? That’s ok! Sometimes it takes an analytical solution to a creative problem and we’re here to help!

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Project & Business Planning Workshop - 2008

  1. 1. Project & Career Planning For Creative Professionals
  2. 2. Audience for this Course
  3. 3. Review • Resume (Professional or other) • Writer: 2x samples of your work • Actors: 1x head shot • Artist: 3x examples of work • If you have a current website: screen shot of homepage + URL • 5x challenges you are facing • 2x creative blocks you are faced with • Your creative career goal *ANYTHING YOU FEEL YOU NEED HELP WORKING ON
  4. 4. ‘Imagination is more important than knowledge.’ Albert Einstein
  5. 5. Agenda 1. Review: Purpose 2. Introductions 3. Introvert vs. Extrovert 4. Competition & Motivation 5. Creative & Career Goals 6. Wishing 7. Mind Mapping 8. Grow 9. Time 10. Networking 11. Market 12. The Magic of ‘If’
  6. 6. Allyson – Who am I. What I do.
  7. 7. Participants – Who are you?
  8. 8. What happens when you are a little bit of both? Life of the party… INTROVERT OR EXTROVERT …or solitary figure.
  9. 9. Extrovert • I am the life of the party • I don't mind being the center of attention • I feel comfortable around people • I start conversations • I talk to a lot of different people at parties *Wikipedia
  10. 10. Introvert • I am quiet around strangers • I don't like to draw attention to myself • I don't talk a lot • I have little to say Ambiversion? *Wikipedia
  11. 11. What am I & Why it Matters Signal Patterns Personality Patterns survey can help you pinpoint and explore the unique characteristics of your personality.
  12. 12. This is a safe environment to free yourself to take creative risks. You are not in competition with me… COMPETITION …or anyone else for that matter.
  13. 13. ‘In my experience... achievement depends on willingness to accept a challenge, take risks, make errors and the belief that one has the control over the outcomes. Achievement is hindered by perfectionism, fear of failure, and the belief that control, credit and/or blame belong to someone else.’ P. Theroux
  14. 14. Personal Competition • It's about self improvement, about being better than you were the day before You are unique! ‘Competing with How can anyone compete against uniqueness? others is arrogance; competing with yourself is confidence!’ Unknown
  15. 15. Motivation is defined as a motive to act. If there is a motive, there is action. No motive, no action. I challenge you to engage in activities that you desire most… MOTIVATION … versus what you think is possible.
  16. 16. ‘At 211˚ water is hot. At 212 ˚ it boils and with boiling water comes steam and steam can power a locomotive. It’s that one extra degree that makes all the difference.’ Unknown
  17. 17. Internal vs. External Motivation • At times there are tasks that you do because you want to do them • At other times there are tasks that you do because someone else wants you to do them or rewards you for doing them • Recognizing the differences between those two types of tasks will help you understand your motivations
  19. 19. The objective is what you want, the action is what you do. A wish is a hope or desire for something… WISHING …which gives you an action towards your objective.
  20. 20. ID Creative & Career Goals (Objective) Specific Measurable Achievable Realistic Time Goal Setting & Common Mistakes
  21. 21. ‘I WISH’ + Action Words = Goals/Objectives! Complete my Life’s work Write a Feature film Star in a Feature film Brainstorming
  22. 22. Motivations for Goals/Objectives! FULFILLMENT MONEY Brainstorming ENJOYMENT • Generate as many FAME ideas as possible • Differ Judgment Complete my • Quantity of ideas is Life’s work more important than quality Write a • include Feature  wild ideas film  new & different approaches Star in a Feature film  ideas that build on previous suggestions  suggestions that have worked in the past
  23. 23. Building a Map to Success • Prioritize your Goals (Objective) • Map Goals (Objective) to Motivation • Mind Map it! Selection
  24. 24. Mind Maps – A Graphical Organizer
  25. 25. WHY MIND MAPS WORK • Avoid thinking linearly • More realistic • Creative and new way of • Help get the big picture thinking • Right brain *
  26. 26. Making a Mind Map Step 1: Start at the center of the page Step 2: Don´t be serious! Step 3: Free associate Step 4: Think as fast as you can Step 5: There are no boundaries Step 6: Don´t judge too fast Step 7: Go, go, go.... Step 8: Add relationships and connections Mind Map Rules
  27. 27. DEMO – Mapping Creative Goal
  28. 28. The ONE True Barrier • Fear – of the unknown – of looking foolish – of failure – of success – of being dumb – of being bad – of people not liking my work
  29. 29. DEMO - Examining Barriers
  30. 30. Expand your horizons and all the world will be your stage. ‘The question is not what we look at… GROW …but what we see.’ Thoreau
  31. 31. Perspective The Doodle Exercise
  32. 32. Doodles
  33. 33. Expand Your Horizons Get a Play! Mentor Find Learning Ask in unusual Questions places
  34. 34. Examining Growth
  35. 35. A year from now you will wish you had started today. The surest way to be late… TIME …is to have plenty of time. Leo Kennedy
  36. 36. ‘There is a limit to the work that can be got out of a human body or a human brain, and he is a wise man who wastes no energy on pursuits for which he is not fitted; and he is still wiser who, from among the things that he can do well, chooses and resolutely follows the best.’ John Hall Gladstone
  37. 37. Managing Time • Get Organized • Write it Down! • Review Your Tasks • Create Realistic Deadlines • Finish before Starting Something New • Be Active, Not Reactive • Stay Focused • Prioritize
  38. 38. Prioritize URGENT NOT URGENT IMPORTANT Urgent & Important Important but NOT Urgent IMPORTANT NOT Urgent but NOT Important Not Important & Not Urgent Seven Habits of Highly Effective People Steven Covey
  39. 39. Critical Success Factors 1. Establish the Goal (Objective) 2. Ask Yourself ‘What is essential to achieving this goal?’ 3. Identify the measure of success 4. Identify Time Line 5. Monitor and Evaluate
  40. 40. $$ If you had to pay someone to do your work, what would it cost? If you paid $200 for a class that lasted 4 weeks for 2 hours, what is the actually cost of the class? If you get an opportunity, can you afford to take it?
  41. 41. Wants vs. Needs
  42. 42. When will you realize the world is a small place? It takes time and effort to develop a relationship… NETWORKING …and no time or effort to destroy one.
  43. 43. ‘Rolodex power. Your power is almost directly proportional to the thickness of your Rolodex, and the time you spend maintaining it. Put bluntly the most potent people I've known have been the best networkers -- they quot;know everybody from everywherequot; and have just been out to lunch with most of them.’ Tom Peters The Pursuit of Wow
  44. 44. The World is a Small Place ‘…successful networking is all about building intimate, sincere relationships based on mutual generosity, not duplicity…’ Keith Farrazzi Never Eat Alone
  45. 45. How to Win Friends & Influence People 1. Smile! 2. Ask a Question 3. Listen 4. Business Cards 5. Say the Person’s Name Work smarter, not harder. Ask for help.
  46. 46. Who Do I Know? • Make a List! • What can you do for them? • What can they do for you?
  47. 47. Examining Networking
  48. 48. What would you attempt to do if you knew you could not fail? If you don’t get noticed… MARKET …you don’t have anything.
  49. 49. ‘If the circus is coming to town and you paint a sign saying quot;Circus Coming to the Fairground Saturday,quot; that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales.’ Unknown
  50. 50. Reach out and touch others • Call • Email • Submit Online • Snail Mail – Printed Materials
  51. 51. Create ways for people to connect with you • Websites – Vanity Domain Names – Hosting & CMS – Email Address Do’s & Don’ts – Social Network Sites – Industry Specific Sites
  52. 52. Tips 1. Focus on Your Core Competencies 2. Develop a Clear and Concise Message 3. Create Collateral Materials 4. Join Networking Groups 5. Network Every Day 6. Develop Alliance Partners 7. Don't be Afraid to Try 8. Brainstorm with Others
  53. 53. 30 Circles – more or less
  54. 54. Examining Marketing
  55. 55. You are not _____________ … THE MAGIC OF ‘IF’ …but if you were, what would it be like?
  56. 56. ‘If you cannot find what you are looking for, create it.’ Allyson Ingerman
  57. 57.
  58. 58. Supporters • State Theatre School of Acting – Location • SPEC – Use of Equipment • Skills to Success – Use of Equipment • La Madeleine’s – Breakfast – 9828 Great Hills Trail #650, Austin (512.502.2474)
  59. 59. Visual Thinking • Over 70% of our nuerons deal with vision. • Solving Problems with Pictures
  60. 60. Free Tools • Mind Mapping Software – FreeMind - • Personality Traits Mapping – • Online Graphic Editing Software – Aviary - – Adobe Photoshop - • Free Collaboration Tools – Google (Docs, Calendar) – • Free Microsoft Templates – Microsoft Online - us/templates/FX100595491033.aspx • Free Content Management Systems – Wordpress – – Joomla – • Buying Domain Names – Go Daddy –
  61. 61. References • Mind Map References – • Career Solutions for Creative People: How to Balance Artistic Goals with Career Security – By Ronda Ormont, ISBN 1581150911, 9781581150919 • Doodle Exercise – Jenni Idea Management: • How to Win Friends and Influence People – Dale Carnegie, ISBN 0613918444, 9780613918442 • Seven Habits of Highly Effective People – Stephen Covey, ISBN 0671708635 • 10 Tips for Marketing Your Business – Rob Engleman, 2002 • – Talks Tim Brown: The powerful link between creativity and play
  62. 62. Appendix Summary of Edward de Bono’s Six Thinking Hats I. –