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Facebook Advertising Strategies

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GraphEffect
GraphEffect

Presentation from Imedia Brand Summit 2012 about Facebook Advertising Strategy. Led by Udi's Warren Pattison and GraphEffect's David Pollet.

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FACEBOOK ADVERTISING STRATEGIES Warren Pattison – Udi’s David Pollet - GraphEffect
Facebook ‣ Open Graph integrations ‣ Facebook Actions ‣ The year of verbs ‣ IPO ‣ Paid, Owned, Earned 2012
The Old Way Paid Owned Earned
PAID FUNNEL LOWEST TARGETING Unlikely Buyers AWARENESS Likely Buyers CONSIDERATION HIGHEST TARGETING PURCHASE
PAID THE NEW WAY EARNED OWNED
SOCIAL CYCLE SUSTAIN ENGAGEMENT INFORM ENTICE ACTIVATE RECIPROCATE ADVOCATE What’s your name? What can you tell Do I want to spend Let’s get deep, can Is it time to introduce What do you do? me about yourself? more time with you? you keep me interested? you to my people? PAID OWNED EARNED
WHAT YOU NEED FOR SUCCESS Visibility Integrated Agency New KPIs tools Cooperation

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Facebook Advertising Strategies

  • 1. FACEBOOK ADVERTISING STRATEGIES Warren Pattison – Udi’s David Pollet - GraphEffect
  • 2. Facebook ‣ Open Graph integrations ‣ Facebook Actions ‣ The year of verbs ‣ IPO ‣ Paid, Owned, Earned 2012
  • 3. The Old Way Paid Owned Earned
  • 4. PAID FUNNEL LOWEST TARGETING Unlikely Buyers AWARENESS Likely Buyers CONSIDERATION HIGHEST TARGETING PURCHASE
  • 5. PAID THE NEW WAY EARNED OWNED
  • 6. SOCIAL CYCLE SUSTAIN ENGAGEMENT INFORM ENTICE ACTIVATE RECIPROCATE ADVOCATE What’s your name? What can you tell Do I want to spend Let’s get deep, can Is it time to introduce What do you do? me about yourself? more time with you? you keep me interested? you to my people? PAID OWNED EARNED
  • 7. WHAT YOU NEED FOR SUCCESS Visibility Integrated Agency New KPIs tools Cooperation