“SHARE” PREDICTION TERMOMETER•People are willing to share more and more aspects of their lives withother people, often people they don’t know at all.•The main motivations are as follows: belonging, getting recognitionfrom others and improving social status.•In the next couple of years sharing will be motivated by morefunctional motivations like: saving money and time.•Each person’s choice of sharing is as private as he perceives himself.
CONSUMERS STANDARDS:• The evolution of sharing has created some newstandards that are here to stay: •Nothing is private anymore •Strong and on-going relationship with products and brands through social sharing •Crowd wisdom empowerment and appreciation
SHARE EVOLUTION - THOUGHTS 1 •The beginning of sharing •The first preliminary stage of this particular evolution had started in anonymous talkbacks. •Then it transformed into people sharing their thoughts, ideas and wishes with others - without hiding behind a veil. •Main motivations: belonging – being part of the community. Being insightful and caring.
SHARE EVOLUTION - CONTENT 2 •Reason why – mainly for entertainment purposes: sharing music and newspapers’/blogs’ articles • Continued with push applications, that share your consuming content, like social reader •Main motivation: belonging
SHARE EVOLUTION – VISUALS 3 •Belongs to the second generation of the share evolution •Maximizes the sharing of experience whilst bringing a personal message •The main motivation is self- expression
SHARE EVOLUTION - LOCATION 4 •Belongs to the next stage of sharing •Its all about sharing experiences •Main motivation: social status within specific communities
SHARE EVOLUTION - KNOWLEDGE 5 •Sharing knowledge and personal expertise in order to leverage the free media eco system for self advertising. •The knowledge becomes more accessible and enables the ‘wisdom of the crowd’ mechanism. •Main motivation: to become more professional
SHARE EVOLUTION - THINGS 6 •As virtual sharing became more popular, the next stage was about sharing tangible and physical things, like houses and cars. •More platforms that enable new models of sharing became relevant •The main motivation is the opportunity to earn money .
SHARE EVOLUTION - BUSINESS 7 •New models about sharing parts of businesses, or about sharing the same facilities are already apparent in the present. •The main goal is to be more functional, it is all about saving, investing or earning money in different ways than the traditional concepts.
“SHARE” - THE TARGET AUDIENCE Business Things knowledge location Visuals ContentThoughtsFRIENDS ALL PEOPLE
SHARE - COUNTER TREND Business Things knowledge location Visuals Content ThoughtsPUBLIC INTIMACY / “SMALL” INTERACTIONS
“SHARE” - MAIN MOTIVATIONS Business Things knowledge location Visuals ContentThoughtsEMOTIONAL FUNCTIONAL
“SHARE” - MAIN MOTIVATIONSEMOTIONAL FUNCTIONAL Belonging Saving/earning Show-off money Self expression Saving time To be highly estimated by others Lead active role Be more professional
THE FUTURE OF SHARING•We predict we will see an increase innew business models based upon theidea of sharing money andinfrastructures. ?•We expect to see more and more Infrastructuresbusiness models that support and enablethe ability to share: collectives, Businesscooperatives, shareholders models indifferent ways. Things knowledge 2013 2014 2015 2016 2017
BUSINESS and PRODUCT OPPORTUNITIES•New business opportunities will emerge as a result of new standards anddata sharing:•CONTEXT: optimization of sharing will be in the core of the business future model.Sending the right thing to the right people at the right time, will be the nextchallenge. In order to influence more people and to create stronger impact the goalwill be to influence the targeted audience on a relevant context.•AGGREGATION: users will be equipped with more information created by others.Aggregation engines that help manage the data to each user or for specificcommunities will be shortly needed.•NEW MODELS OF COMMUNTIES will rise up. Communities who share the samebusiness or infrastructure will be created and new types of business opportunitieswill consequently flourish.•