Some common mistakes that smart people make when doing social media and what can be done about it.

1. common
SOCIAL MEDIA
MISTAKES
Smart B2B Business People Make
All the Time and
What To Do About It

2. MISTAKE THINKING YOUR NETWORKS
LOOK LIKE THIS …

3. …WHEN THE NUMBER WHO NOTICE
WHEN YOU POST IS MORE LIKE
THIS…

4. …AND NOT ALL OF THESE ARE
TRADITIONAL BUSINESS CONTACTS

5. FOCUSING ON
QUANTITY
MISTAKE
NOT QUALITY
OF RELATIONSHIPS
Low hanging fruit
No blog posts
since 2007

6. FOCUS ON BUILDING
RELATIONSHIPS WITH THOSE WITH
REAL SOCIAL CRED
More influence
46,093 Followers
Following 48,923

7. GIVING UP TOO QUICKLY
MISTAKE
What’s the
Point?
Starting Point
End Point

8. RESULTS HAPPEN LATER
REAL
CURVE OF EXPERIENCE
UNREALISTIC CURVE
EXPECTATIONS

9. DOING JUST
WHAT EVERYBODY
ELSE IS DOING
@youinfront where are
we going LOL?! seriously

11. NOT KNOWING WHAT
OTHERS IN YOUR INDUSTRY
ARE DOING IN SOCIAL MEDIA
WHAT
what
they do
WE DO

12. IF YOU DON’T
HAVE A GOOD
FEEL – YOU NEED
TO GET A GRIP
Firm We
Aspire to
WHAT THEY DO
Be
New
Entrant
Main
Competitor
HOW WELL THEY DO IT

13. THINKING THAT PEOPLE
WILL SHARE WHAT YOU
WANT THEM TO

14. PEOPLE
PEOPLE
SHARE
WILL
CONTENT
SHARE
THAT MAKES
WHAT
THEM LOOK
MAKES
GOOD
THEM
LOOK
GOOD
professionally as well as personally

15. LACK OF PLANNING
AND FOLLOW-THROUGH

16. 1. Identify how social
media can support 2. Prioritize social
specific business media investments
objectives
3. Assign management 4. Measure and
responsibilities monitor practices

17. Fortunately, many smart B2B
professionals are doing social media
better every day.

18. And we’re trying to do our bit to help.
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