Social Housing Providers event from Tinder Foundation, on 18 Sept 2014, delivering findings from the Digital Deal Challenge Fund and launching a new specialist digital inclusion in social housing network.

1. Delivering Digital Inclusion in
Social Housing
#DDISH14 Wifi: Sheffcath - 1234cath5678

2. Why Digital Inclusion Matters in
Social Housing
Helen Milner, Chief Executive
Tinder Foundation

4. Digi inclusion for social housing
Be a digital and successful organisation
● Delightful services tenants want to use
● Using digital to save costs
With digital tenants with better lives
● For work, for society, for me and my family
And digital staff
● Staff committed to using digital for a better
organisation and for more included staff

7. The Digital Deal

8. What Was the Digital Deal?
DWP & DCLG funded 12 projects across the UK
A wide range of conditions & approaches
A way to test what works
Tinder as project manager & evaluator

9. Overview of Impact
64k tenants engaged and made aware of new digital services
5.5k tenants undertook structured, supported learning
2k tenants transacted online for the first time
3k tenants newly able to transact independently

10. What Was Achieved?
Integration
Working with other inclusion teams
Internal referrals and signposting
Training for key workers
Targeted support to those most excluded
Ensured DI was not an ‘add on’

11. What Was Achieved?
Partnerships
Drew on expertise to add capacity
Helped with tech, training, promotion
Offered greater in-depth support where needed
Skills have been passed to project staff
Have helped to ensure sustainability

12. What Was Achieved?
Wider Community Services
Volunteer-led outreach
‘Open doors’ policy at communal facilities
Strong support for jobseekers
Opens doors to funding, further partnerships

13. Evaluation
Some Key Lessons
Quantitative data can be misleading
In-depth progression data keep projects focused
We need new ways of measuring and understanding

14. Some Key Lessons
Online Services
Access & skills training ≠ Digital by Default
Many tenants are already online but not DBD
Online services need careful (re)design...
...In order to become preferable to traditional channels

15. Technology
Some Key Lessons
Access infrastructure essential - but problematic
Allowances need to be in project planning timescales
Tech solutions are location-specific
It’s not easy to make the right choice

16. Selected Projects
Golden Gates Housing Trust
Strong approach to infrastructure
Mini PCs and estate-wide Wi-Fi
Worked with Social Telecoms
Redesign of online services portal
Strong evaluation with academic partnership

17. Selected Projects
Queens Cross Housing Assocation
Worked with existing social & support groups
High learner retention and word-of-mouth referral rates
Training and awareness raising for frontline staff
Specialist jobseeker support, including the wider community
Close work relationship with local JCP
DWP funding to support severely disadvantaged groups

18. HUGO (Helping U Get On-Line)
Digital Deal
Sue Jennings
Community Development Manager

33. Contacts:
Sue Jennings 0113 3861131
sue.jennings@lfha.co.uk
twitter: suzejennings
Follow The Hugo’s @
Facebook: thehugofamily
Twitter: TheHugoFamily
Watch a film about our work:
https://vimeo.com/92914814

34. Johanne Presch
Thirteen Group

37. Johanne Presch
Inclusion Supervisor
Johanne.presch@thirteengroup.co.uk
01642 947456

38. Obstacles to Digital Inclusion
Troubleshooting
● Tables 1 & 2 - Starting from scratch
● Table 3 - Raising awareness and engaging tenants
● Tables 4 & 5 - Technology
● Tables 6 & 7 - Partnerships
● Table 8 & 9 - Monitoring and evaluation
● Table 10 - Organisational buy in, referrals & training

39. Lunch…
See you in 45 minutes
#DDISH14

40. Social Housing Provider
Specialist Network
Vic Stirling, Head of Network

41. A bit about the UK online
centres network
● 5,000 centres, over half of which offer support.
● Centres can either offer just access or access +
support
● Since 2010 the network has helped over 1.2
million people get online
● Made up of all kinds of centres - community,
schools, cafes & within Social Housing

42. Hyperlocal delivery: In community centres/Libraries and
‘outreach’ sessions in care homes, pubs, village halls,
social housing venues, mobiles/buses, in people’s homes

43. What do UK online centres do?
• Inspiration: Showing the web is relevant & fun
• Local marketing: Call to action from local brands
• Trusted partners/intermediaries: Helping hard to reach
• Hyperlocal delivery: friendly, informal places
• Outreach: taking support to people where they live, work,
and play
• Online learning: own pace, bite sized, scale
• Volunteers and staff: providing 1-2-1 support
• Signposting & advice for home access

44. It’s not about technology, it’s all about people…..

45. The UK online centres’ offer
eLearning platform
Free access to www.learnmyway.com - a learning platform with personalised learner planner and over
30 online courses
Personalised data
Measure your impact, demonstrate results to funders or track individual learner activity with daily-updated
delivery statistics for your centre
Centre search
Get your organisation listed on our national search database. Learners in your local area will be
directed to you via our nationally-promoted freephone number, text service and online search.
Funding
The chance to apply to our annual funding programmes and access to smaller grants throughout the
year. Regular funding newsletters signposting you to other national funding opportunities.
Training
Access to over 40 training courses, including online webinars, face-to-face courses and nationally
accredited qualifications.

46. The UK online centres’ offer (2)
Marketing
Engage more learners and promote your centre within your local community with our marketing packs,
plus training and support for two national campaigns per year
Network support
Get friendly expert support from our team of Network Support Coordinators, contactable 5 days a week
by phone or online
Peer support
Find and connect with similar organisations in your area, learn from others and share best practice and
new ideas
Advocacy
Be part of a network with a national voice, championing your needs with government and key decision-makers
Support to recruit volunteers
Access to volunteer management training, be part of volunteering initiatives run across the network

47. Launch of the Social
Housing specialist
network!
18 September 2014

48. Your call to action!
● Join the UK online centres network
● Sign up to the Digital Housing hub
Most importantly….talk to us! Whether
you’re a Digital Inclusion novice or old hand
we want to hear how we can help you!

49. How Tinder Foundation Can Help
You
Meet the Team

50. Kevin Maye, Tinder Foundation
Content Manager

51. Alison Broadley
Training Delivery Officer

52. Training
Free Webinars:
● An Introduction to the Community Development course
● Building relationships with Jobcentre Plus
● Preparing to teach in the ICT Sector
● Dyslexia Support
● Introduction to Learn My Way

53. Training
Free E-learning:
● Delivering Health Information Online
● Become a Digital Champion
● Equality in the Workplace
● Introduction to Learn My Way
● Getting Started with Social media

54. Training
Digital Champions:
● Interactive, face to face, group sessions
● Inspiring and supporting people to get online
● Developing and delivering digital skills
● Running your own learning courses
● Bespoke, targeted content

55. Training
L3 Award in Community Development

56. Anna Geraghty
Head of Marketing, Comms and
Training

57. 13 – 19 October 2014

58. Get Online Week
● Thousands of events running across the UK
● Free marketing pack to use in your community
● National partners including TalkTalk, Argos, Post Office
● Free training webinars for all event holders
● Inclusion on our centre search and 0800 number

62. Marketing and Communications

63. Other marketing resources
● Free marketing pack for all centres joining the UK online
centres network
● Marketing toolkit at www.ukonlinecentres.com
● The chance to work with national partners

64. Other resources
Digital Housing Hub
● Connect with other social housing organisations
● Share best practice, question
Community How To
● Resources to help you do more digitally
● Case studies of other organisations

65. Expanding Learn My Way.
Greg Watson
Senior Commercial Manager
Greg@Tinderfoundation.org
@GregWat_son

66. City & Guilds Award in Online Basics:
166 assessment centres & 6,000 certifications
● Entry Level 3 ITQ - 1 credit on the QCF
● 60 minutes * 28 questions * 60% pass
● Learners: i. Confidence boost
ii. Work critical skills
● Trainers: i. Easy to deliver
ii. Flexible
● Centres: i. Low cost (£180)
ii. Generate income

67. Optimising your informal adult
learning offer:
Tailored learning to matching your association’s priorities
1. Add your logo to Learn My Way
2. Embed Learning on your website
3. Build your own page

68. Thanks.
Greg Watson
Senior Commercial Manager
Greg@Tinderfoundation.org
@GregWat_son
Welcome to our network.

69. Working with Target
Groups
Vic Stirling, Head of Network

70. Our Specialist Networks
Older
people
Into
Work
Disability
Carers
ESOL
Social
Housing

71. Working together
● Specialist networks bring together groups of
like-minded centres
● We organise events and webinars to give you
opportunity to talk to each other
● We also build national partnerships that bring
in expertise - e.g. RNIB, DWP (JCP)
● And we ask Corporates organisations to get
involved too - e.g. Talk Talk, Argos, Post
Office

72. Supporting People with a
Disability
Sharon Hughes, Action on
Disability

73. Working with
Disabled Clients
Sharon Hughes

74. Having the Right Approach
⦿Initially you need to assess their IT skills.
⦿Provide a welcoming environment.
⦿Some clients might need to see the work club
whilst it’s empty.
⦿Relaxed and flexible approach.
⦿Have an encouraging attitude at all times.
⦿1:1 support.
⦿Access to refreshments and social space

75. Accessible Environment
⦿ Wheelchair accessible building, room and work
club (including toilets)
⦿ Flexible lighting (visual impairment or epilepsy)

76. Assistive Technology (1)
Hardware
⦿Height-adjustable desks (for wheelchair users or
someone with a back impairment).
⦿Large screen and high visibility keyboard for
visually impaired people.
⦿Ergonomic mouse for people with limited
manual dexterity.
⦿Screen raiser
⦿A variety of seating options

77. Assistive Technology (2)
Software
Free access options via Windows!!!
⦿Magnifier, narrator, high contrast (visual
impairment)
⦿On-screen keyboard (for switch users)
⦿Make the keyboard easier to use (1 handed)
⦿Use the computer without a mouse or keyboard,
speech recognition (dyslexia, limited hand
movement, slow typist, limited literacy)

78. Organisation
⦿Paid staff
⦿Volunteers
⦿ Information ‘re sources of national and
regional vacancies (computer and paper
based)
⦿Record keeping to support financial bids

79. Contact us
ADWUK will be happy to talk to you about access for disabled people.
Contact either our Work Club direct:
⦿ geoffg@adwuk.uk
⦿ 0117 965 2619
Or Advice Service:
⦿ advice@adwuk.org
⦿ Phone: 0844 445 7123 or 0117 961 7909
⦿ Skype: adwuk2013

80. Thank you!

81. Supporting Job Seekers
Nicola Dean-Wallace, Starting
Point

82. Starting Point Community
Learning Partnership
NICOLA WALLACE DEAN
@NDEANSTOCKPORT

83. Who we are
Not for Profit Training Provider with front
facing coffee shop
14 free computer drop in sessions in
Stockport weekly
Engaging Informal Community Learning
Providing financial, digital and learning
skills
Offering local volunteering opportunities

84. Our Work & USP
Accessible
Outreach work – learning where
you are & with relevant content.
Working with partners for mutual
benefits.
Innovative
Challenging what digital inclusion
is and the impact it can have on
learners wider circles.
Award Winning
Nationally recognised that we
know what we are doing and
achieve results.

85. Working With Housing Providers
Targeting those who need the support
the most
Residents don’t learn like staff
Mobile Wifi changes the game
Seating plans are important
Supported volunteer support
Record of outcomes and impact

86. New Look At Job Clubs
What is a job club for?
What is available right now?
Are we a fit with our partners?
Giving ourselves time to work it out
Building trust with customers

87. Successes
34 weekly volunteers
14 outreach sessions
Strong partnership working
Staying true to our culture – which
sometimes means no which is brave
Almost 1000 people trained this year
Holistic view to support

88. Challenges
Our independence
How do you measure success?
Fitting our work in with other parameters
Managing risk

89. Thoughts To Take Away
Who are like us near you?
Do you have the time to invest in working with us?
Can we deliver what you want?
What are your objectives?
Are you prepared to learn lessons and are we?

90. “Everything you wanted to know about
digital inclusion but were too afraid to
ask”
Helen Milner, Tinder Foundation
Vic Stirling, Tinder Foundation
Sue Jennings, Leeds Federated Housing Association
Q&A

91. Thank you and goodbye!
#DDISH14