1) The document outlines a plan called "26 weeks to make a difference" to boost digital skills in the UK and Northern Ireland. The goal is to help the 9.8 million adults lacking basic online skills and 1.6 million small businesses needing improved digital capabilities.
2) It describes initiatives like training local "digital champions" to promote skills, partnerships between organizations, and a charter for organizations to commit to helping citizens improve their skills.
3) Case studies show examples of activities to promote skills, like training hundreds of digital champions, workshops in communities, and businesses supporting digital skills among customers, staff, and charity partners.
3. £ 63 BILLION
uplift in UK GDP
if global digital
leadership
achieved
£ 18.8 BILLION
uplift in annual
turnover if
SMEs marketed
and sold online
9.8 million don’t have Basic Online
Skills
1.6 million SMEs need to improve their
capability
Government programmes and investment
£15m from Big Lottery Fund
The Opportunity
4.
5.
6. The Divide is Widening
Access to public services that are
increasingly moving online
Increased social exclusion as relationships
go online
Young people without home internet may
struggle with educational attainment
Pay higher prices for goods &
services that are offline
Harder to find and get
jobs
7. Case study: Go ON North East
Partnerships
Promotion
• 500+ local partners
supported the campaign
• 1,300 digital champions
recruited and supported
• Embedding digital skills
into everything they do
• 26 weeks to make a
difference plan
• Menu of Support
developed to support
key messages
Political
leadership
• All 12 local authorities
signed up to Digital
Skills Charter
8. 23% of NI adults don’t have
Basic Online Skills
9. COMMUNICATE FIND THINGS SHARE
1 2 3
Send and
receive emails
Use a search
engine and
browse
Fill out an
application
form
KEEP SAFE ONLINE4
These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE,
LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.
Basic Online Skills – people
11. Basic Online Skills – organisations
These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE,
LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.
COMMUNICATE FIND THINGS SHARE
1 2 3
Send & receive email
Create & maintain
social media
accounts
Use customer
relationship
management tools
Use a search engine
& browse
Build, maintain &
promote a website
Comply with
accessibility
guidelines
Optimise site for
different devices
KEEP SAFE ONLINE5
4
Make & take
payments &
donations online
FIND THINGSTRANSACT
£
14. COLLEAGUES CUSTOMERS COMMUNITY
1 2 3
Everyone in the
UK should have
the Basic Online
Skills to enjoy
the full benefits
of the web
Everyone
deserves world-
class digital
services that
meet their needs
and are useable
by all
Communities
that don't have
the skills to fully
enjoy the
benefits of the
internet should
not be left
behind
Go ON UK Digital Skills Charter
21. Future champions will identify, develop and
train digital champions throughout Northern
Ireland with an emphasis on:
• Supporting rural communities
• Promoting ease of access for disabled
members of the community
• Preparing the community for Welfare
Reform changes and challenges Reaching
out to past participants
Trained 496 digital champions
across NI
28. "People with sight loss need to acquire IT
skills that offer them new ways of accessing
information and interacting with the world
around them after they lose access to print.“
Doris
RNIB training has enabled Doris to increase
her involvement in her local community
29. “Halifax Northern Ireland, part of Lloyds Banking Group, has a huge responsibility to encourage
and support people and organisations to gain the Basic Online Skills and confidence to take
advantage of the many opportunities the internet can bring.
That’s why we are committing our own colleagues and joining forces with our community
partners in Northern Ireland to support those with low or no digital skills. Namely:
• Creating an army of at least 500 digital champions to promote the benefits of a digital world
• Focusing our Halifax branch colleagues on supporting our customers to carry out their
banking online
• Putting plans in place to support five different charity groups through our membership of
Northern Ireland’s business in the community”
Jim McCooe, Regional Ambassador for Northern Ireland, Lloyds Banking Group
30.
31.
32.
33.
34.
35.
36.
37.
38. What can you do now?
• Digital champions – become one or recruit and support others
• Basic Online Skills – embed into everything you do
• Partnerships – make contact with local partners or on
digitalskills.com and work together to find creative ways to help
boost Basic Online Skills in your area
• Digital Skills Charter – encourage your organisation and partners
to engage and commit
39. Together we can help
every person, small business
and charity get connected
12 out of 150 on the Booz & Company Digitization Index
£860
BILLION
added to world GDP over the last 5 years via digitisation
£63
BILLION
potential uplift in UK GDP if global digital leadership achieved
£18.8
BILLION
boost in annual turnover if SMEs marketed and sold online
SIZE OF UK ECONOMY: WORLD BANK SOURCE: 2.4 TRILLION (2012)
SIXE OF LUXEMBOURG ECONOMY: WORLD BANK SOURCE: USA $ 6
Our board being ever ambitious said that looked quite easy:
What should be ask Go ON to do next year? Why don’t we try to take the lessons learned from Liverpool , why don’t we pick a region or a nation in the UK and see how those lessons learned could be translated to a whole area and instead of being for individuals, why don’t we widen this and look at BOS that charities and businesses need as well
Go ON NE was born and publickly kicked off on October 1st
We tried out some of the Liverpool LL and we are still working in the NE but has been really good and really exciting
All 12 LA signed up to DS Charter
Trying out the Liverpool model – so it was a top down model being led by the Las but we happy to be as flexible as you need us to be if you would like to work with us over here, but that was the model from Liverpool
We said we would do 6 months of promotion and work with our partners to make a difference. We developed a Menu of Support, some key messages and key documents to help them.
We have recruited over 500 partners and quite a lot of these partners have set up their own local partnerships too.
We have around 1300 DCs- recruited over the past 4.5 months.
And they’ve been embedding digital skills into everything they do. What that means, and its really imporant, as well as those 3 P’s that you can see on the slide – the last lesson has been absolutely clear that has come through – has been about embedding digital skills into everything we do. So its not a new programme, its not a different, separate thing that we are suggesting that you do. Its about taking the things that you do and embedding those BOS into them.
EG if you helping pepole with visual impairments into their daily lives, then I ntorduce BOS to those people in the activities that you do with them.
If you are helping small businesses to use social media, then look at how you can help them to transact online.
Embed everything.
The real lesson learned has been that you know the people you are working with and what works
12 out of 150 on the Booz & Company Digitization Index
SKILLS* COMMUNICATE FIND THINGS SHARE PERSONAL INFORMATION
ACTIVITY Send and receive emails Use search engine
Browse the internet Fill out an online application form e.g.
Job application
Make a booking or purchase
Access government services
Register on social website
KEEPING SAFE ONLINE Identify and delete spam Evaluate which websites to trust Evaluate which websites to trust
Set privacy settings
Checking with Madeleine that she’s still happy for us to use these slides