SlideShare a Scribd company logo
1 of 40
26 weeks to make a difference
To make
NI
the UK’s most
digitally skilled nation
Our aim
£ 63 BILLION
uplift in UK GDP
if global digital
leadership
achieved
£ 18.8 BILLION
uplift in annual
turnover if
SMEs marketed
and sold online
9.8 million don’t have Basic Online
Skills
1.6 million SMEs need to improve their
capability
Government programmes and investment
£15m from Big Lottery Fund
The Opportunity
The Divide is Widening
Access to public services that are
increasingly moving online
Increased social exclusion as relationships
go online
Young people without home internet may
struggle with educational attainment
Pay higher prices for goods &
services that are offline
Harder to find and get
jobs
Case study: Go ON North East
Partnerships
Promotion
• 500+ local partners
supported the campaign
• 1,300 digital champions
recruited and supported
• Embedding digital skills
into everything they do
• 26 weeks to make a
difference plan
• Menu of Support
developed to support
key messages
Political
leadership
• All 12 local authorities
signed up to Digital
Skills Charter
23% of NI adults don’t have
Basic Online Skills
COMMUNICATE FIND THINGS SHARE
1 2 3
Send and
receive emails
Use a search
engine and
browse
Fill out an
application
form
KEEP SAFE ONLINE4
These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE,
LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.
Basic Online Skills – people
Thousands of organisations also
miss out
Basic Online Skills – organisations
These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE,
LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.
COMMUNICATE FIND THINGS SHARE
1 2 3
Send & receive email
Create & maintain
social media
accounts
Use customer
relationship
management tools
Use a search engine
& browse
Build, maintain &
promote a website
Comply with
accessibility
guidelines
Optimise site for
different devices
KEEP SAFE ONLINE5
4
Make & take
payments &
donations online
FIND THINGSTRANSACT
£
Our aim?
A 25% Basic Online Skills boost
in 12 months
How?
COLLEAGUES CUSTOMERS COMMUNITY
1 2 3
Everyone in the
UK should have
the Basic Online
Skills to enjoy
the full benefits
of the web
Everyone
deserves world-
class digital
services that
meet their needs
and are useable
by all
Communities
that don't have
the skills to fully
enjoy the
benefits of the
internet should
not be left
behind
Go ON UK Digital Skills Charter
Joining digitalskills.com
Shared language – knowing what to say
Hundreds of partners
so far including
National partners Local partners
They’re supercharging existing activity
and embedding Basic Online Skills
into everything they do
A taste of activity
so far
Future champions will identify, develop and
train digital champions throughout Northern
Ireland with an emphasis on:
• Supporting rural communities
• Promoting ease of access for disabled
members of the community
• Preparing the community for Welfare
Reform changes and challenges Reaching
out to past participants
Trained 496 digital champions
across NI
Lower Castledawson CA Coleraine DHCN
Disability Equality Group NI
"People with sight loss need to acquire IT
skills that offer them new ways of accessing
information and interacting with the world
around them after they lose access to print.“
Doris
RNIB training has enabled Doris to increase
her involvement in her local community
“Halifax Northern Ireland, part of Lloyds Banking Group, has a huge responsibility to encourage
and support people and organisations to gain the Basic Online Skills and confidence to take
advantage of the many opportunities the internet can bring.
That’s why we are committing our own colleagues and joining forces with our community
partners in Northern Ireland to support those with low or no digital skills. Namely:
• Creating an army of at least 500 digital champions to promote the benefits of a digital world
• Focusing our Halifax branch colleagues on supporting our customers to carry out their
banking online
• Putting plans in place to support five different charity groups through our membership of
Northern Ireland’s business in the community”
Jim McCooe, Regional Ambassador for Northern Ireland, Lloyds Banking Group
What can you do now?
• Digital champions – become one or recruit and support others
• Basic Online Skills – embed into everything you do
• Partnerships – make contact with local partners or on
digitalskills.com and work together to find creative ways to help
boost Basic Online Skills in your area
• Digital Skills Charter – encourage your organisation and partners
to engage and commit
Together we can help
every person, small business
and charity get connected
Thank you

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Boost UK's Digital Skills in 26 Weeks

  • 1. 26 weeks to make a difference
  • 2. To make NI the UK’s most digitally skilled nation Our aim
  • 3. £ 63 BILLION uplift in UK GDP if global digital leadership achieved £ 18.8 BILLION uplift in annual turnover if SMEs marketed and sold online 9.8 million don’t have Basic Online Skills 1.6 million SMEs need to improve their capability Government programmes and investment £15m from Big Lottery Fund The Opportunity
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  • 6. The Divide is Widening Access to public services that are increasingly moving online Increased social exclusion as relationships go online Young people without home internet may struggle with educational attainment Pay higher prices for goods & services that are offline Harder to find and get jobs
  • 7. Case study: Go ON North East Partnerships Promotion • 500+ local partners supported the campaign • 1,300 digital champions recruited and supported • Embedding digital skills into everything they do • 26 weeks to make a difference plan • Menu of Support developed to support key messages Political leadership • All 12 local authorities signed up to Digital Skills Charter
  • 8. 23% of NI adults don’t have Basic Online Skills
  • 9. COMMUNICATE FIND THINGS SHARE 1 2 3 Send and receive emails Use a search engine and browse Fill out an application form KEEP SAFE ONLINE4 These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners. Basic Online Skills – people
  • 10. Thousands of organisations also miss out
  • 11. Basic Online Skills – organisations These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners. COMMUNICATE FIND THINGS SHARE 1 2 3 Send & receive email Create & maintain social media accounts Use customer relationship management tools Use a search engine & browse Build, maintain & promote a website Comply with accessibility guidelines Optimise site for different devices KEEP SAFE ONLINE5 4 Make & take payments & donations online FIND THINGSTRANSACT £
  • 12. Our aim? A 25% Basic Online Skills boost in 12 months
  • 13. How?
  • 14. COLLEAGUES CUSTOMERS COMMUNITY 1 2 3 Everyone in the UK should have the Basic Online Skills to enjoy the full benefits of the web Everyone deserves world- class digital services that meet their needs and are useable by all Communities that don't have the skills to fully enjoy the benefits of the internet should not be left behind Go ON UK Digital Skills Charter
  • 16. Shared language – knowing what to say
  • 17. Hundreds of partners so far including
  • 19. They’re supercharging existing activity and embedding Basic Online Skills into everything they do
  • 20. A taste of activity so far
  • 21. Future champions will identify, develop and train digital champions throughout Northern Ireland with an emphasis on: • Supporting rural communities • Promoting ease of access for disabled members of the community • Preparing the community for Welfare Reform changes and challenges Reaching out to past participants Trained 496 digital champions across NI
  • 22. Lower Castledawson CA Coleraine DHCN
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  • 28. "People with sight loss need to acquire IT skills that offer them new ways of accessing information and interacting with the world around them after they lose access to print.“ Doris RNIB training has enabled Doris to increase her involvement in her local community
  • 29. “Halifax Northern Ireland, part of Lloyds Banking Group, has a huge responsibility to encourage and support people and organisations to gain the Basic Online Skills and confidence to take advantage of the many opportunities the internet can bring. That’s why we are committing our own colleagues and joining forces with our community partners in Northern Ireland to support those with low or no digital skills. Namely: • Creating an army of at least 500 digital champions to promote the benefits of a digital world • Focusing our Halifax branch colleagues on supporting our customers to carry out their banking online • Putting plans in place to support five different charity groups through our membership of Northern Ireland’s business in the community” Jim McCooe, Regional Ambassador for Northern Ireland, Lloyds Banking Group
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  • 38. What can you do now? • Digital champions – become one or recruit and support others • Basic Online Skills – embed into everything you do • Partnerships – make contact with local partners or on digitalskills.com and work together to find creative ways to help boost Basic Online Skills in your area • Digital Skills Charter – encourage your organisation and partners to engage and commit
  • 39. Together we can help every person, small business and charity get connected

Editor's Notes

  1. 12 out of 150 on the Booz & Company Digitization Index £860 BILLION added to world GDP over the last 5 years via digitisation £63 BILLION potential uplift in UK GDP if global digital leadership achieved £18.8 BILLION boost in annual turnover if SMEs marketed and sold online SIZE OF UK ECONOMY: WORLD BANK SOURCE: 2.4 TRILLION (2012) SIXE OF LUXEMBOURG ECONOMY: WORLD BANK SOURCE: USA $ 6
  2. Our board being ever ambitious said that looked quite easy: What should be ask Go ON to do next year? Why don’t we try to take the lessons learned from Liverpool , why don’t we pick a region or a nation in the UK and see how those lessons learned could be translated to a whole area and instead of being for individuals, why don’t we widen this and look at BOS that charities and businesses need as well Go ON NE was born and publickly kicked off on October 1st We tried out some of the Liverpool LL and we are still working in the NE but has been really good and really exciting All 12 LA signed up to DS Charter Trying out the Liverpool model – so it was a top down model being led by the Las but we happy to be as flexible as you need us to be if you would like to work with us over here, but that was the model from Liverpool We said we would do 6 months of promotion and work with our partners to make a difference. We developed a Menu of Support, some key messages and key documents to help them. We have recruited over 500 partners and quite a lot of these partners have set up their own local partnerships too. We have around 1300 DCs- recruited over the past 4.5 months. And they’ve been embedding digital skills into everything they do. What that means, and its really imporant, as well as those 3 P’s that you can see on the slide – the last lesson has been absolutely clear that has come through – has been about embedding digital skills into everything we do. So its not a new programme, its not a different, separate thing that we are suggesting that you do. Its about taking the things that you do and embedding those BOS into them. EG if you helping pepole with visual impairments into their daily lives, then I ntorduce BOS to those people in the activities that you do with them. If you are helping small businesses to use social media, then look at how you can help them to transact online. Embed everything. The real lesson learned has been that you know the people you are working with and what works
  3. 12 out of 150 on the Booz & Company Digitization Index SKILLS* COMMUNICATE FIND THINGS SHARE PERSONAL INFORMATION ACTIVITY Send and receive emails Use search engine Browse the internet Fill out an online application form e.g. Job application Make a booking or purchase Access government services Register on social website KEEPING SAFE ONLINE Identify and delete spam Evaluate which websites to trust Evaluate which websites to trust Set privacy settings
  4. Checking with Madeleine that she’s still happy for us to use these slides
  5. Hopefully coming back with more…