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The Anatomy of a tribe
- 1. the Anatomy of a Tribe WordCamp Porto 2018 Photo by Kimson Doan on Unsplash
- 2. Olá Porto! Gonçalo Salgado Founder at Peerspots
- 3. Founder | former CEO | Board member all about WordPress
- 4. Startup Media | Travel | Retail PeerSpots We partner with Influencers of niche communities based on hobbies and interests. The goal is to create new revenue streams and thriving membership base. We do it through a Platform that connects their people to their spots, immersive experiences and curated products.
- 6. Experience and Focus… Community Engagement Focus on Hobbies & Leisure Photo by Kea Mowat on Unsplash Photo by bar rocknwool on Unsplash Photo by Karl Magnuson on Unsplash Photo by Kelsey Chance on Unsplash Photo by Florencia Potter on Unsplash Photo by Mohamed Nohassi on Unsplash
- 7. WHY WE FOCUS ON LEISURE NICHE TRIBES?
- 8. WORKING HOURS Post Industrial Revolution - 1870-2000
- 9. LEISURE. PURPOSE. PASSION. VOCATION. THE TIDE IS RISING.
- 10. How do we present ourselves at work and socially? What are the importance of leisure and hobbies nowadays? Our new Priorities
- 11. Experiment Board Define Technological Framework Define Marketing Framework Common Problems Set Criteria Experiment Board
- 12. What are the common grounds and key elements? how to understand the grassroots in order to better create, develop or simply be a part them.
- 13. THE ANATOMY OF A TRIBE people
- 14. PEOPLE WHAT FUNCTIONS IN A COMMUNITY? Credit: “Journalism for Democracy • and Communities: A New Framework by Journalism That Matters, 2017 Photo by Max Langelott on Unsplash One can have several roles.
- 15. community weaver Photo by Haley Rivera on Unsplash
- 16. guardian / steward Photo by Nicolas Jossi on Unsplash
- 17. coach / facilitator Photo by NeONBRAND on Unsplash
- 18. allies / partners Photo by Christopher James Scheller on Unsplash
- 20. PURPOSE. BLISS. WHAT IS THE PASSION? Photo by Ian Schneider on Unsplash
- 21. THE VALUES. Attributes. Credit: “Journalism for Democracy • and Communities: A New Framework by Journalism That Matters, 2017 Photo by James Besser on Unsplash
- 23. Speaking Truth to Empower Engagement, empathy, inclusion
- 25. Speaking Truth to Empower Interdependence, Geek Engagement, empathy, inclusion Appreciating what is possible
- 26. Speaking Truth to Empower Interdependence, Geek Engagement, empathy, inclusion Appreciating what is possible Trust
- 27. ENGAGEMENT
- 29. BEYOND METRICS -Deep Engagement for Community and Media - Jackie Hai Photo by Jay Ruzesky on Unsplash Socia Media Newsletter TV / Radio /Print Meetups ENGAGEMENT Branding Town Hall Email / Forum Chat Two way conversations Storytelling Share the passion together
- 30. “We pivoted to focus on the face-to-face gatherings that people want, and other ways to build the community, and then later to build the technology to support that community and the conversation that people want to be having in it.” Camela Raymond and Andrew DeVigal, One Issue, Many Perspectives
- 31. THE ANATOMY OF A TRIBE
- 32. THE ANATOMY OF A TRIBE purpose
- 33. THE ANATOMY OF A TRIBE purpose people passion
- 34. THE ANATOMY OF A TRIBE purpose people values passion mission
- 35. THE ANATOMY OF A TRIBE purpose people values engagement passion mission communication action
- 36. THE ANATOMY OF A TRIBE purpose people values engagement passion mission communication action sense of community
- 37. "a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members needs will be met through their commitment to be together." SENSE OF COMMUNITY McMillan & Chavis (1986)
- 38. We are experiencing a long social network fatigue.
- 39. Tribes are having a big moment
- 40. Young people are storytelling their lives to their communities.
- 41. Future value is deep and on the edges.
- 43. Thank youWordCamp Porto 2018