Media Ecology - Technogenic Cultures

7. Copyright © 2014, Peter Jones We are all advised to become as entrepreneurs • The once-protected: Universities, researchers, profs • The “social”: Non-profits, “Sharing businesses” • The vulnerable: Emerging economies, immigrants Placing the outcomes of research, and increasingly culture, into the realm of global markets & competition.

8. Copyright © 2014, Peter Jones Embedded quickly in new curricula … • Universities are promoting entrepreneurial careers • (Not a critique in itself, but - when did an MBA become the key to small business?) • IP regimes designed to commercialize student inventions • Do we (academy) offer guidance on the social value of innovation? • We defend ethical research. Do we defend “good business outcomes?”

9. Copyright © 2014, Peter Jones The Evil Genius - Voice of Silicon Valley Culture “Strangely, it is the very implausibility of straight talk that makes it astoundingly effective for disqualifying all the other modes (of existence). Once one makes the mere supposition of a transfer … of information without any transformation, of displacement without any translation, all the other ways of speaking are suddenly subject to deep suspicion. And, even more strangely, the other modes start to doubt themselves and their own capacity to distinguish between truth and falsity. (Including and especially, Science)” modesofexistence.org If Double Click managed to discipline political speech, to rectify it, he would only produce a much worse monster, since one could no longer obtain the proper curvature that outlines the collectives in which we learn to protest, to be represented, to obey, to disobey—and to start over. Add some transparency, some truth (still in the sense of Double Click), and you still get only dissolution, stampede, the dispersal of that very agora in which the fate of all categories is judged.” (Heading & text from) Bruno Latour An Inquiry into Modes of Existence

10. Copyright © 2014, Peter Jones Cultural shifts? Enhances The Pitch Selling Solutions “App tasking” Reverses into The Answer Networks as instrument “Yo” Obsoletes Community Intimacy Service Clubs “Tenure” Retrieves Founder as Great Man Initiative Cottage industry

12. Copyright © 2014, Peter Jones Entrepreneurial Social Systems Entrepreneurship as “skill of cultural innovation” • A deeply democratic approach to innovation • History making – from the everyday to new futures • Exploiting anomalies discovered in practices Jane Jacobs – Diversity-enhancing, import replacement & shifting within current economic regime • The small business has solidarity with its community, supplier networks, customers • And must achieve some level of “sustainability” Spinosa, Flores and Dreyfus . (1999). Disclosing New Worlds: Entrepreneurship, Democratic Action, and the Cultivation of Solidarity

15. Copyright © 2014, Peter Jones Sustaining a true place-based SME ecosystem. • Can we envision the adaptive cycle in social systems of small enterprise? • With hundreds of startups & new small firms … • How can we develop supportive ecosystems? • Rather than just rewarding individuals with profit – Can we reward business risk-takers with support?