QUOTE: “If you’re not on LinkedIn, you’re not in business” What shape is your LinkedIn profile in? Does it need a facelift, some springcleaning, a BOOST? With over 364 million PROFESSIONAL & BUSINESS ORIENTATED members at your disposal, all within the one platform, it's crazy NOT to have a LinkedIn profile (for yourself) and a LinkedIn Company Page (for your business). And it's probably true that prospective customers and colleagues, especially in the business-to-business world, often check out your LinkedIn profile before doing business with you. What will they find?

2. Headshot or Profile Image
•Your headshot can be removed if not a likeness of you
•Can’t use - logos, landscapes, animals,words or phrases
•Removed 3 times? Can’t upload a profile image at all!
•Fill the image holder - file size no larger than 4MB,
square image size between 200 x 200 pixels & 500 x 500 pixels
•Image resizing - http://www.picresize.com or www.canva.com

3. Cover Image (Background Image)
•Hover over Profile, select Edit Profile, click the Camera icon,
upload an image, click Save
•Image file type JPG, GIF or PNG – file size no larger than 4MB,
image size between 1000 X 425 pixels and 4000 X 4000 pixels
•Image blurry or pixelated? Choose an image with file size as close
to the maximum file size as possible, typically larger file sizes look
better
•AND Use compression tool such as
http://trimage.org/ (Windows), or
https://imageoptim.com (Mac)

4. Profile Info priority:
Name, Headline,
Company Name, Job Title,
Skills, Endorsements
Incomplete Profile = “search” Penalty
Above the Fold - move “Skills & Expertise” above “Experience”
Your Summary = 1 chance to impress
Headline – 120 characters

5. Recreate
http://www.linkedinsights.com/3-stunningly-original-linkedin-headlines/
Maxedout Social Media Solutions
www.maxedoutsolutions.com.au
© 2015

6. • Personalise your “connect” message, prepare range of replies
• Home page – use as a research tool, take note of work
anniversaries, who’s publishing what, who’s connected to whom
Tags – use simple keywords to sort
your contacts. Only visible to you.
Create up to 200 tags.
Notes - Only visible to you.
“Click More” to view entire note
Reminder - sent in daily contacts
email & at top of your Contacts page
as an item pending completion
How you met

7. • Very Important – Join Groups (relevant to your niche) –
who are the members, how active, who are the influencers?
• Standard - show in search results, members can invite members
• Unlisted - don't show up in search results, only group's
owner/manager can invite members
• All Groups are now Private and Members-Only groups
• Add images to comments, use @ to tag members
• Dedicated iOS Group app available, Android to follow

8. • LinkedIn Company Pages is like having a mini website
• Not just for brand visibility, but to build & sustain a useful
community around your products and services
• Must have a personal LI profile with your true first/last name
• Rules - https://help.linkedin.com/app/answers/detail/a_id/1594
• How to create - https://www.linkedin.com/company/add/show
• Showcase Page URL = linkedin.com/company/
[showcase_page_name]
• Not for short-term marketing campaigns = Showcase Pages
• Ensure that you have a plan for maintaining an active presence
• Make your updates short and sweet to encourage click-throughs

9. Maxedout Social Media Solutions
www.maxedoutsolutions.com.au
© 2015

10. Regenerate
• Create a 3D self-portrait - use
images, video, slideshare, white
papers to capture attention
• Include SEO-rich keywords in
your content
• Share 80% of interesting
content, and only 20% self-
promotion
• Join and participate in a Group
• Better yet - create your own
Group; moderate the conversation;
be the “expert in the field”
Create content and
engage your audience
Maxedout Social Media Solutions
www.maxedoutsolutions.com.au
© 2015

11. gillian@maxedoutsolutions.com.au
mobile: 0487185760